How to Use Instagram Insights

Almost every firm has turned to social media in recent years, and sales and promotion are mostly dependent on organic traffic. Hence, the need for Instagram Insights. In addition, social media is a rich source of revenue. As a result, specific procedures must be done to ensure that all available opportunities are fully used.

If you’re new to Instagram analytics, some of the terminologies used in data analysis for marketing purposes may be confusing. Fortunately, this post will guide you through all the processes necessary to effectively maximize the prospects provided by Instagram insights.


Key Takeaway

The insight feature on Instagram is an analytic tool that shows the metric of an account. Data analysis is the most effective way of getting firsthand information on your viewers’ preferences, and an insight feature is an analytic tool that shows the metric of an account.

Other Instagram analytics tools exist, but Instagram insight is the most popular. However, you must be a business or corporate account user to access Instagram insights. The insight tab contains three tabs; Activity, Content, and Audience.


Instagram Insights and Instagram Marketing

Instagram has a whopping 1 billion active users at the time of writing this post, and the numbers appear to be climbing by the day. With such a large readership, Instagram is unquestionably one of the top platforms for finding clients.

However, you should keep in mind that the Instagram market is fiercely competitive. Therefore, you’ll need to use all available tactics to keep your customers’ attention to stay on top of the food chain. Otherwise, they’ll be drawn away by more interesting content.

So, what is Instagram insights? Instagram insight is basically an analytic tool for tracking your account progress. It shows data on your content as well as your followers’ demographics and actions.

As a marketer, you must know when, where, and how to engage your audience most effectively. Due to this, insights have become very helpful. Instagram insights are, without question, the most effective marketing tool. As a result, it keeps you up to date on your performance. Moreover, it literally informs you how many people like what you’re doing.

Data analysis based on these insights reveals which of your pieces of content elicits the most responses from your audience. Furthermore, with this information, you will be able to comprehend your viewers’ interests. Also, you’ll be able to choose which angles to improve on to provide the audience with exactly what they desire.

Instagram analytics serves one primary goal: to aid content promotion on Instagram. In the long run, you should also take the Instagram algorithm into account. In addition, Instagram can boost or mar your visibility. However, it is handy only when you’ve learned what works best for your audience.

More interesting content will almost certainly result in more clicks. Also, the more hits you get, the wider your audience will be expanded by the Instagram algorithm. Besides, every company benefits from a larger audience.


How to Access Instagram Insights

Only business accounts can view Instagram insights. Regardless, you can take a few simple steps to convert an existing personal account to a corporate account. To do this;

  • Go to Instagram and sign in.
  • Go to the page where you can customize your settings.
  • Select ‘Account’ from the drop-down menu.
  • Click the ‘Switch to Professional account’ button.
  • Click ‘Done’ after choosing a category.

Afterward, it’s also a good idea to link your Facebook business page to your Instagram account. This way, your potential clients will be able to view both of your timelines in this manner.

How can you view your account’s insight now that you’ve engaged the Insight feature? You just need to;

  • Go to the dashboard for your profile.
  • Select the Insight tab from the drop-down menu.

However, you’re not going to obtain this information straight away. It should take at least seven days for the compilation to be completed and made available. Also, note that you would not get insights on posts you made before activating the insight feature.



Exploring the Insight Tab

How to Use Instagram Insights

The Instagram Insights tab is divided into three, each of which is divided into subtabs. These tabs contain various data that will provide you with a general overview of your account’s performance. The main purpose of these tabs is to keep track of your Instagram engagement on Instagram. The following tabs are briefly explained below:



Under the insight tab, the activity subtab appears first. This data estimation reveals the engagement rate on your timeline over the last seven days. It also includes a full breakdown of how many times other people have viewed your timeline.

In addition, there’s the number of likes you’ve received and the number of comments left on your posts. You can also see the number of individuals who have emailed you using your email link.

The activity tab is split into two sections: discovery and interaction. On your timeline, Interaction keeps track of how many activities occurred. On the other side, discovery is in charge of exhibiting the performance of your content. It indicates the number of individuals who find it engaging and worthwhile.



The Content tab follows the Activity tab. It gives you additional information about each post you make. It is organized by three tabs: story, speed, and promotion. The speed tab displays your feed’s data over the past two years. Also, you can break down the data into the number of reaches, followers, saves, and shares, among other things.

The story subtab reveals the performance of all movies and photographs posted on your story in recent times. On the other hand, the promotion page displays the results of all of your paid posts and promotions.



This tab examines your audience and their patterns of behavior. It provides you with all the information you’ll need to increase your Instagram engagement. Also, it provides you with all the information you need to increase your Instagram engagement. For example, it displays the location, age, gender, and active period of your viewers, as well as a study of your recent follower increase.

With all of the knowledge in this area, you’ll know exactly what to publish on Instagram and when to post it to get the most engagement.



Social media has evolved into a marketplace, and to compete, strong marketing abilities are essential, just as they are in any other market. Instagram is the second most popular social media platform after Facebook, and it has provided enhanced tools for all traders to make sales efficiently.

Instagram insights have greatly improved all marketing strategies. In addition, It has aided several brands worldwide in expanding their consumer base and generating significant revenues.

This post delved into Instagram insights, what they are, and how to get the most out of them. If you have any questions, kindly leave a comment below.


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