Instagram Collab – How to Use Instagram Collab Post to Increase Reach

One of the reasons social networking sites are still relevant today is because they keep updating their algorithms. Instagram Collab is one of the latest features digital marketers can use for discoverability. It’s much easier to get engagement on a post when you collaborate with other users.

Instagram Collab feature is more than just an algorithm. Whether you own an online or offline business, it is crucial to learn about Instagram collaboration. It helps businesses to connect and interact with their followers effortlessly through content.

We created this guide to provide you with a thorough insight into what Instagram Collab entails. Please sit back and digest our informative content to upscale your social marketing strategy.

Key Takeaway

An Instagram collab post is a post that is created by two or more businesses that are working together. This type of post can be used to promote each other’s products or services, as well as to create content that is relevant and interesting to your followers. Collaborating with other businesses on Instagram can be a great way to reach a new audience and grow your business. The following Instagram collab tips will enable you to create successful collaborations that will benefit both parties involved:

  • Find businesses that complement your own
  • Create content that is relevant to your brand
  • Promote your collaboration

What is an Instagram Collab Post?

Instagram Collab is a newly introduced feature on the popular social networking site. It allows for co-authoring content that could be posted on Instagram Feeds or Reels. A post gets authorization to appear on two accounts after the invited user accepts the collaboration invitation.

The objective of Instagram is to enable creators to reach more audiences through collaborators. The feasibility of leveraging two communities helps content get a substantial number of users. So, a creator who wants to engage many active users only needs to partner with an influencer.

The new feature was in the test stage at the beginning of 2021 in selected regions. Instagram users, including brands, can now team up with others to increase engagements on their posts.

Why Use Instagram Collab?

The first reason a user should opt for Instagram collaboration is to increase engagement. However, that is not the only benefit you will derive from collaborating with others. Other advantages include:

  • Increasing Visibility – If you join forces with other Instagram users, your profile will undoubtedly become visible to many. The simultaneous appearance on both accounts implies that many people will find your content. That is additional value for you.
  • Connecting with New Audience – As a creator that intends to collaborate, followers on the other account can interact with you. By doing that, you can connect with a new audience effortlessly. At that point, you can sell your brand to them. Make them understand the value you have to offer and how you can solve their problem.
  • Boost ROI – You are not just connecting with a new audience; you are on the path to increasing your sales. For instance, Instagram Collab with an influencer can help you win more followers. If you maximize the opportunity, most new followers can eventually become customers.

Instagram collab Tips For Business Owners

Here are a few tips on how to collaborate with other businesses on Instagram:

1. Find businesses that complement your own:

When you are looking for businesses to collaborate with, it is important to find ones that complement your own. For example, if you sell women’s fashion, you would want to collaborate with a business that sells accessories or cosmetics. This way, you can reach a new audience that is interested in what you have to offer.

2. Create content that is relevant to your brand:

When you are creating content for your collaboration, it is important to make sure that it is relevant to your brand. This means that the content should be something that your target audience would be interested in. For example, if you are collaborating with a business that sells cosmetics, you could create a tutorial on how to use the products.

3. Promote your collaboration:

Once you have created the content for your collaboration, it is important to promote it. This can be done by sharing the content on your own social media channels, as well as the channels of the businesses you are collaborating with. By promoting your collaboration, you will be able to reach a larger audience and grow your business. Instagram collaborations can be a great way to reach a new audience and grow your business. By following these tips, you can create successful collaborations that will benefit both parties involved.

Creating an Instagram Collab Post

Are you ready to join the creator’s community? Let’s show you how to use the latest social marketing tool without wasting time. As easy as creating an Instagram Collab post, it can be challenging to locate the menu.

But, now that you are reading this, we got you covered. Below are the steps you should take:

  • Begin with creating your usual content (Post or Reel)
  • Click on the Tag people menu
  • Send an invite to an Instagram user for collaboration.

Currently, a creator can only collaborate with one collaborator. The collaborator will receive an invite notification when you click the post button. The post will remain pending until your partner accepts the request. It will become visible on both accounts immediately after they accept it.

Accepting an Invite for Instagram Collab Post

As we indicated in the previous section, an acceptance is necessary before followers on both accounts can see the post. Perhaps, you haven’t come across an Instagram Collab request before. Here is what you should do:

  • You will see a notification inviting you for Instagram collaboration. Click the link to see the creator.
  • The review button has two options (Accept and Decline)
  • You will automatically become a co-author of the post when you click on accept.

The Ideal Times to Use Instagram Collab

Don’t get us wrong. There is no time you cannot use Instagram Collab Feature. However, to maximize the opportunity, it works effectively at certain moments. It applies to brands that want to gain followers and increase their chances of making sales:

  • Showcasing Live Products – Instagram Collab allows different users to see your product in action for sellers who deal in physical items. It does not have to be a lengthy video. Simple content showing how to use the products will go a long way to boost engagement.
  • Sharing Important Updates – You can leverage collaboration to introduce something new to your audience. The exciting part is that your collaborator’s followers will see it too. So, if you are launching new products, do not hesitate to collaborate.
  • Giveaway Campaigns – Collaborate with influencers if you want your giveaway contents to get significant engagement. Their influence can attract many users to participate in your campaign.
  • Show the Effectiveness of your Collaboration – You can show users your partnership result using Instagram Collab. Let them see how creative you are, and the success recorded thus far. It can be a source of inspiration to Instagram users. Some will even become your follower for that reason.

There are other moments when your post can gain higher visibility and engagement. For example, showing influencers using your products and promoting discount codes.


Instagram Collab is an efficient way to build brand awareness and increase engagements. If you want to grow faster, collaborate with Instagram users that are relevant on the platform. Teaming up with the wrong personality will not be as effective as you imagine.

Analysts believe that your smaller business can leverage Instagram collaboration. Learn the act of collaborating to be among the top creators maximizing the benefits.

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