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How the product solves the problem and how we do it.
This refers to all of the practices that happen on your website, including optimizing your title tags, meta descriptions, headings, links and etc. If done correctly, this can help increase user engagement and improve conversion rates significantly.
Offsite SEO involves getting backlinks from other sites that point back at yours. This helps increase your search engine ranking because Google looks at how many people link to your site when determining its rank in SERPs (search engine results pages).
You need to find out what people are searching for in order to get your site ranked high in Google and other search engines. You can use tools such as Google Keyword Planner Tool, Ubersuggest and SEMrush to find the most popular keywords related to your website.