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Ultimate Guide to Giveaway Rules on Instagram in 2022

There’s a good reason Instagram giveaways are so popular. They’re a great way to connect with fans, reward followers, and build excitement around your brand. But if you want to run a successful giveaway on Instagram, there are some rules you need to follow.

This blog post will outline all the Dos and Don’ts of Instagram giveaways in 2022. So, whether you’re just starting or looking to maximize the results of an existing promotion, read on!

Key Takeaway

Instagram giveaways are a great way to increase your brand awareness and engagement. However, there are a few things you need to keep in mind before you start giving away prizes.

First, make sure your Instagram giveaway is compliant with Instagram’s rules and regulations.

Second, consider what kind of prize you will offer. Something relevant to your brand and audience is always a good choice.

Finally, decide how you will select the winner of your Instagram giveaway. Once you have all these details sorted out, you can start planning your giveaway and promoting it to your followers.

The Do’s of Instagram giveaways

1.   DO state that Instagram is not associated with your Instagram giveaway:

This is one of the most important Instagram giveaway rules. Make it clear that Instagram is not associated with your giveaway in any way.

The best way to do this is to include a disclaimer in your bio that says something like, “This promotion is in no way sponsored, endorsed or administered by or associated with Instagram.

2.   DO use an Instagram giveaway template:

There are many moving parts to an Instagram giveaway, so it’s important to have a plan. An Instagram giveaway template will help you organize your thoughts and ensure that you don’t forget anything important.

3.   DO use eye-catching visuals:

Instagram is a visual platform, so make sure your visuals are on point. Use high-quality images and videos and be creative with your designs.  

4.   DO include the start and end date of the giveaway:

Make sure to include your Instagram giveaway’s start and end date in your posts. This will help create a sense of urgency and encourage people to enter before it’s too late.  

5.   DO promote your Instagram giveaway:

Just because you’re running an Instagram giveaway doesn’t mean people will automatically find out about it. Put in some effort to promote your giveaway and get people excited about it.

The best way to do this is to post about it on your other social media channels, use Instagram Stories and Instagram ads, and reach out to influencers in your niche.

The Don’ts of Instagram giveaways:

1.   DON’T choose an irrelevant prize:

Your prize should be something your target audience would want to win and be relevant to your brand. For example, if you’re a beauty brand, giving away a $100 gift card will be much more effective than giving away a pair of shoes.

2.   DON’T set unclear rules and eligibility requirements:

Make sure your Instagram giveaway rules are clear and easy to understand. And be specific about the contest rules. This will help you avoid any confusion or frustration down the line.

3.   DON’T make your Instagram giveaway too complicated:

The simpler, the better. When in doubt, err on the side of simplicity. You don’t want your followers to get frustrated and give up before they even have a chance to enter.  

4.   DON’T forget to deliver on your promise:

Once you announce the winner, make sure you follow through and send them the prize. This will help build trust with your followers and make them more likely to enter future giveaways.

So, there you have it! These are some essential Do’s and Don’ts of Instagram giveaways. Follow these tips, and you’ll be well on your way to running a successful giveaway that builds excitement and engagement around your brand.

Example of a great and not-so-great giveaway post

 Example of a great Instagram giveaway post:

This Instagram giveaway is a chance to win a $100 gift card to Sephora. To enter, all you have to do is follow @sephora and tag 3 friends in the comments. The giveaway will run from now until December 31st. Good luck!

Example of a not-so-great Instagram giveaway post:

We’re giving away a free trip to Paris! To enter, just like this post and tag 5 friends in the comments. The winner will be chosen at random on January 1st.

 What’s wrong with this giveaway post?

There are several things wrong with this giveaway post. First, there’s no mention of when the trip will take place. Second, there’s no mention of how many people can enter or if there are any other requirements. And finally, the prize itself is too general and irrelevant to the brand.

When it comes to Instagram giveaways, be clear, specific, and relevant. That’s the best way to ensure a successful giveaway that builds excitement and engagement around your brand.

How to track and measure the success of your giveaway

There are a few key metrics you should track to measure the success of your Instagram giveaway.

First, track the number of entries. This will give you an idea of how popular your giveaway is and how well it’s being promoted.

Second, track the engagement rate. This is the number of people who enter divided by your number of followers. This will help you gauge your giveaway’s success in getting people engaged with your brand.

And finally, track the reach. This is the number of people who see your giveaway posts divided by your total number of followers. This will help you gauge how far your giveaway is reaching and how many people see it.

Tracking these metrics will help you measure the success of your Instagram giveaway and make adjustments for future giveaways.

Tips for creating a successful giveaway campaign

You must do a few key things to abide by the Instagram giveaway rules.  

1. Make sure your prize is relevant to your target audience. This will help ensure that the people who enter are interested in your brand and your offer.  

2. Set clear rules and eligibility requirements. This will help avoid any confusion or frustration down the line.

3. Keep it simple. When in doubt, err on the side of simplicity. You don’t want your followers to get frustrated and give up before they even have a chance to enter.

4. Follow through on your promise. If you say the winner will be chosen on a specific date, stick to that. If you say the prize will be shipped within a particular timeframe, make sure to meet that deadline.

5. Track the number of entries, engagement rate, and reach. This will help you gauge the success of your campaign and make adjustments for future giveaways.

6. Make sure your posts are high quality and engaging. This means using attractive visuals and writing compelling copy.

Remember that people are scrolling through their feeds quickly, so you must grab their attention and hold it long enough to get your message across.

7. Use hashtags, Instagram Stories, and influencer outreach to promote your giveaway. This will help you reach a wider audience and increase the chances of people seeing and entering your giveaway.

8. Last but not least, be creative and have fun! Instagram giveaways are a great way to engage with your followers and build excitement around your brand, so have fun with it and get creative!

Conclusion

Now that you know all the Do’s and Don’ts of Instagram giveaways, it’s time to grow your audience!

Remember to stay organized, choose a relevant prize, set clear rules and eligibility requirements, use eye-catching visuals, and promote your giveaway. And don’t forget to include that all-important disclaimer!

Have you ever run an Instagram giveaway? What tips would you add to this list? Let us know in the comments below!

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Top 10 Benefits of having a brand community

Do you have a favorite brand? Chances are you do, and you’ve probably been a loyal fan of your favorite brand for years. Maybe it’s the clothes they make, the food they sell, or how they communicate with their customers. Whatever it is, something about that brand keeps you coming back for more. But how do brands create that kind of loyalty among their customers? And how can your business create that same kind of loyalty among your customers? Read on to learn the benefits of having a brand community.

Key Takeaway

There are many benefits associated with having a brand community. It can help build customer loyalty by creating a sense of belonging and connection, and providing valuable feedback and insights that can help improve a product or service.

A brand community can also be a powerful marketing tool, spreading the word about the company and its offerings through community members.

Finally, a brand community can support and assist customers, answering their questions and helping them troubleshoot problems.

In short, a brand community can be an invaluable asset for any company.

What is a brand community?

A brand community (BC) or online brand community is a group of people who share an emotional connection to a brand. Brand communities are often built around shared values and interests, providing members with a sense of belonging and identity.

Brand communities can offer many benefits to both businesses and consumers. A brand community can help businesses build customer loyalty and awareness. It can also provide valuable feedback and insights into customer needs and preferences.

For consumers, a brand community can provide a sense of belonging and social support. It can also offer opportunities to learn about new products and services and to share ideas and experiences with other members.

Ultimately, a brand community is an effective marketing strategy that can provide a valuable connection between businesses and consumers.

Top 10 benefits of having a brand community

Now that we know what a brand community is let’s take a deeper look at the benefits of having one.

1. Nurtures customer loyalty:

Most businesses are well aware of the importance of customer loyalty. After all, acquiring a new customer costs more than keeping an existing one.

Customer loyalty is one of the main benefits of a brand community. When customers feel connected to a brand, they are more likely to continue purchasing its products and recommending it to others. In fact, brand loyalty is one of the key indicators of a thriving brand community as it builds loyal customers.

2. Encourages customer advocacy:

Another benefit of brand communities is that they can help to encourage customer advocacy. Customer advocates are customers who are so loyal to a brand that they actively promote it to others.

Customer advocates can be incredibly valuable to businesses. They can help to increase brand awareness and drive sales through word-of-mouth marketing. And because they’re already familiar with the brand and its products, they can provide valuable feedback and insights into the business.

In short, customer advocates are a powerful force for businesses. And brand communities can help to create them.

3. Builds relationships:

Brand communities can also help businesses build relationships with their customers. These relationships are based on trust and mutual respect and can lead to long-term loyalty.

When businesses nurture relationships with their customers, they create a deeper level of engagement. Customers feel valued and appreciated and are likelier to continue doing business with the brand.

4. Provides valuable feedback:

Another benefit of brand communities is that they can provide businesses with valuable feedback. Community members are often quick to share their opinions on products, services, and company policies.

And their feedback can be extremely helpful to businesses because they’re already familiar with the brand. This feedback can be used to improve products, services, and company policies.

5. Helps businesses to connect with customers:

In today’s social media world, it’s more important than ever for businesses to connect with their customers on a personal level.

Brand communities can help them do just that. They allow businesses to connect with their customers meaningfully by providing a forum for discussion and interaction.

6. Encourages customer participation:

Another benefit of brand communities is that they can encourage customer participation. Brand community members are typically very active and often quick to share their opinions on products and services.

This level of participation can be invaluable to businesses. It can help to generate new ideas, improve products and services, and build customer relationships.

7. Generates leads:

Another benefit of brand communities is that they can generate leads for businesses. Community members are often quick to share their contact information, and they’re often interested in hearing about new products and services.

This makes brand communities an excellent source of leads for businesses. And because brand community members are already familiar with the brand, they’re more likely to convert into paying customers.

8. Reduces marketing costs:

Brand communities can also help businesses to reduce their marketing costs. This can help businesses connect with new customers for free by providing a forum for discussion and interaction.

Brand community members are usually very active and can help promote the brand through word-of-mouth marketing. This can be extremely valuable to businesses and save them a lot of money in the long run.

9. Reduces customer churn:

Another benefit of brand communities is that they can help to reduce customer churn. Customer churn is the rate customers stop doing business with a brand. It’s a major problem for businesses, and it can be costly to replace lost customers.

Brand communities can help to reduce customer churn by fostering relationships between businesses and their customers. When customers feel valued and appreciated, they’re less likely to leave. And when they have a strong relationship with the brand, they’re more likely to stick around.

10. Creates a competitive edge:

Finally, a brand community can create a competitive edge for businesses. In today’s marketplace, customers have more choices than ever before. And they’re not just looking for the best price – they’re also looking for the best value.

A brand community can help businesses to stand out from the competition by providing a forum for discussion and interaction. Businesses can create a unique experience that will keep customers coming back by engaging with their customers.

Conclusion

Brand communities can provide numerous benefits for businesses. By fostering relationships between businesses and their customers, brand communities can help businesses to connect with their customers in a meaningful way.

Brand communities can create a competitive edge by encouraging customer participation, fostering innovation, and generating leads. They can also reduce marketing costs and customer churn. For these reasons, building a strong brand community should be a priority for all businesses.

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Building Online Communities: How to Build a Community Online

Are you looking to build an online community? Building an engaged and active community is essential whether you’re starting a new business or trying to grow a current one.

But how do you go about building a community online? How can you quickly attract members and get them involved in your community? In this article, we’ll share tips and advice for building a community online fast! Read on.

Key Takeaway

If you’re considering building an online community, there are a few key things you need to do. The first is to identify the community’s key stakeholders because these are the people who will be the most interested in participating and benefiting from the community.

Next, define the purpose of the community. What is it that you want to achieve with this community? What needs does it address? Once you’ve done this, choose a platform for the community and begin creating its guidelines.

Finally, promote the community to get people involved.

What is an online community?

An online community (OC) is a group of people interacting with each other through a shared online space. These spaces can be dedicated websites or social media platforms, forums, discussion boards, chat rooms, messaging apps, and more. These communities can be used for various purposes, from networking and business connections to socializing and support groups.

Online communities can provide users with a sense of belonging, connectivity, and a way to share common interests and experiences.

In recent years the rise of social media has led to the formation of many large online communities, some of which have millions of members. While there are many benefits to being part of an online community, it’s important to remember that not all members are trustworthy – and to exercise caution when sharing personal information.

Why build an online community?

Building an online community has many benefits. A successful community can help businesses with marketing efforts, customer retention, and product feedback. For individuals, online communities can provide support, friendship, and a sense of belonging.

Benefits of online communities

Undoubtedly, an online community can be a great way to connect with like-minded people. But what are the other benefits of being a member of an online community? Here are just a few:

1. Access to expertise:

When you’re a member of an online community, you have access to all its members’ collective knowledge and experience – so if you have a question or a problem, chances are there is someone in the community who can help you out.

2. Product feedback:

If you’re considering launching a new product or service, an online community can be a great place to get feedback. You can gauge people’s interest in what you’re thinking about and gain valuable insights into how to make your product even better.

 3. Networking:

Online communities provide an easy way to meet new people with similar interests and objectives. This can be helpful whether you’re looking for business contacts or just friends to chat with.

4. Driving product innovation:

If you manage a product offering, the members of your online community can help drive product innovation. By leveraging the collective brainpower of your community, you can come up with new and better ideas for your business.

5. Boost customer loyalty:

Customers feel like they’re part of a community and are more likely to be loyal to your brand. Building a solid sense of community among your customers can help you retain them long-term.

6. Increase sales:

Finally, online communities can also boost sales. When people feel connected to a community, they’re more likely to purchase from businesses associated with it – so an online community can be a great way to increase sales if you’re selling products or services.

Types of online communities

Not all online communities are created equal. There are different types of communities, each with its own purpose and audience. Here are a few of the most popular types of online communities:

 1. Social networking sites:

Social networking sites like Facebook, Twitter, Instagram, and YouTube are some of the most popular online communities. These platforms provide a way for people to connect with friends and family, share news and experiences, and stay up to date on what’s happening worldwide.

2. Message boards and forums:

Message boards and forums are other popular types of online communities. These platforms allow people to discuss specific topics, share information and experiences, and ask questions.

3. Blogs:

Blogs are another popular type of online community. These platforms provide a place for people to share their thoughts and experiences on various topics.

4. Online marketplaces:

Online marketplaces like eBay and Amazon are also online communities. These platforms provide a place for people to buy, sell, and review products and services.

5. Review sites:

Review sites like Yelp and TripAdvisor are still another type of online community. These platforms allow people to share their reviews and experiences with businesses.

5 Steps on How to Build an Online Community

Now that you know the benefits of being a member of an online community and the different types of communities, you might be wondering how to build one of your own.

Here are a few tips:

1. Identify key stakeholders for the community:

The first step in building an online community is identifying the key stakeholders. These are the people who will be most interested in participating and benefiting from the community.

2. Define the purpose of the community:

The next step is to define the purpose of the community. What is it that you want to achieve with this community? What needs does it address?

3. Choose a platform for the community:

Once you’ve identified the key stakeholders and defined the purpose of the community, it’s time to choose a platform for the community. There are a variety of different platforms that you can use, so do some research and choose one that best fits your needs.

4. Create guidelines for the community:

Once you’ve chosen a platform for the community, it’s time to create guidelines for it. These guidelines will help define the rules and expectations for community members.

5. Promote the community:

The last step in building an online community is to promote it. This can be done through various channels, such as social media, email marketing, or online ads.

How to grow an online community

Once you’ve built an online community, you’ll need to put in some work to grow it. Here are a few tips:

1. Be active in the community:

One of the best ways to grow an online community is to be active in the community yourself. This means participating in discussions, sharing valuable content, and helping others.

2. Reach out to new members:

Another great way to grow an online community is to reach out to new members and welcome them into the community. Send them a personal message, introduce them to other members, and help them get acclimated.

3. Encourage interaction:

Encouraging interaction among members is another great way to grow an online community. This can be done by hosting events, starting discussions, and creating opportunities for members to interact with each other.

4. Keep the community fresh:

Keeping the community fresh is another vital way to grow an online community. This means regularly adding new content, features, and activities to keep things interesting.

5. Be patient:

Finally, it’s important to remember that growing an online community takes time. So be patient and focus on providing value, and the community will grow fast.

Conclusion

Building online communities can be a great way to connect with like-minded people, share experiences and ideas, and promote your business or product.

With the tips in this article, you should have everything you need to start, so what are you waiting for? Start building your online community today!

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Best Practices of a Social Community Manager

As a social community manager, you play an important role in moderating online discussions and managing user-generated content. When done well, your efforts can foster a sense of community and belonging among members, which will help build trust and credibility for your brand.

But with great power comes great responsibility. There are potential risks associated with managing social media accounts, so it’s important to have a plan for dealing with them. This blog post will share some best practices for social community managers to help you make the most of your role.

Key Takeaway

When it comes to managing social communities, there are a few key practices to keep in mind as a social community manager:

  • Establish clear guidelines and expectations for community members
  • Encourage positive and constructive interactions
  • Promote healthy discussion and debate
  • Respond quickly and effectively to negative behavior
  • Take advantage of community tools and features

Social community managers can help create positive, productive, and safe online environments by following these best practices.

What is a social community manager, and what do they do?

As the world becomes increasingly digital, so too do our social interactions. More and more businesses realize the importance of having a solid online presence, and that’s where social media community managers come in.

A social community manager is responsible for creating and maintaining a positive image for a company or organization on social media. This includes posting engaging content, responding to comments and messages, managing social media advertising, and monitoring discussion about the brand.

In other words, social community managers are the front-line defense when protecting a brand’s reputation online.

The best practices for managing social communities

With the power to shape public perception comes a great responsibility to act ethically and transparently. As a social community manager, you need to be aware of the potential pitfalls of social media management and have strategies for dealing with them. Here are some best practices to keep in mind:

1.     Be responsive and available:

To build trust and credibility, it’s essential to be responsive to comments and questions from members of your community. If someone takes the time to reach out, they deserve a timely response.

Of course, you can’t be available 24/7, but you can set expectations by letting people know when they can expect a reply. For example, you can include office hours in your bio or post a message when you’re going on vacation. 

2.     Encourage positive interactions:

Social media can be an excellent place for people to connect and share common interests, but it can also be a breeding ground for negative behaviors. As a social community manager, it’s your job to encourage positive interactions and discourage negative ones.

One way to do this is by setting ground rules for acceptable behavior in your community. For example, you could require users to treat others respectfully, refrain from profanity, or avoid posting spam. Be sure to enforce these rules consistently, so everyone knows what’s expected of them. 

3.     Facilitate discussion:

A big part of being a social community manager is facilitating discussion. This means creating content that encourages people to interact with each other and moderating conversations to keep them on track.

When creating content, try to spark a debate or get people thinking about something in a new way. You can generate discussion by asking open-ended questions, sharing controversial opinions, or talking about hot topics in your industry.

And when moderating discussions, be sure to keep an open mind and encourage different points of view. The goal is to create a space where people feel comfortable expressing themselves without fear of judgment.

4.     Resolve conflict peacefully:

Social media can be a breeding ground for conflict. But as a social community manager, it’s your job to resolve disputes peacefully. This means diffusing tense situations and mediating between parties.

One way to do this is by encouraging constructive dialogue. For example, you can ask people to state their opinion calmly and respectfully without attacking others. You could also set up a dispute resolution process so that people know how to report problems and get help from a neutral party.

5.     Protect your community’s privacy:

Social media communities are built on trust, and one of the best ways to build trust is by protecting people’s privacy. This means being careful about what information you collect, how you use it, and who you share it with.

For example, you should only collect information necessary for your community to function and ensure it’s properly secured. You should also be clear about how you plan to use people’s data and make sure to get their consent before sharing it with anyone else.

6.     Take advantage of Social Media tools:

Many Social Media tools can help you manage your social media community more successfully. Some of these tools include Hootsuite, SocialOomph, and Sprout Social.

Tips for dealing with negative comments and trolls

When it comes to managing social communities, one of the most challenging tasks can be dealing with negative comments and trolls. You should encourage open dialogue and debate but be prepared to deal with people who want to cause problems.

Here are a few tips for dealing with negative comments and trolls:

– Don’t take the bait. Responding to every negative comment can be tempting, but that’s not always the best course of action. If you engage with trolls, you give them the attention they want.

– Keep your cool. It’s essential to remain calm when dealing with negative comments or trolls. Getting into a heated argument will only make the situation worse.

– Be respectful. Even if you disagree with someone, you can still be respectful. Showing courtesy and respect will go a long way toward diffusing a tense situation.

– Use humor. If you can diffuse the situation with a bit of humor, it will take the wind out of a troll’s sails.

– Ignore them. Sometimes the best course of action is to simply ignore the troll. They’re looking for attention, and if you don’t give it to them, they’ll eventually move on.

Strategies for increasing engagement and driving conversions

As a Social Community Manager, one of your main goals is to increase engagement and conversions within your social community. Here are some best practices to help you achieve this:

1. Keep your content fresh and relevant

Ensure that the content you share with your community is fresh and relevant. Your members will quickly disengage if you constantly share outdated or irrelevant information.

2. Be responsive to your community members

It’s important to be responsive to the needs of your community members. If they’re having trouble with something or have a question, make sure you’re there to help them out.

3. Create a sense of belonging within your community

Make sure that your members feel like they belong within your community. This sense of belonging will help to keep them engaged and motivated to participate.

4. Encourage community members to interact with each other

Interaction is vital in any social community. Encourage your members to interact with each other by starting discussions, asking questions, and offering help and advice.

5. Reward active community members

Rewarding your most active community members is a great way to increase engagement and conversions. This could be in the form of discounts, exclusive content, or even a simple thank you message.

Tools and resources that social community managers can use

Social Community Managers can use different tools and resources to help them with their jobs. Here are 5 of the most popular:

1. Social media monitoring tools

Social media monitoring tools like Hootsuite Insights or BuzzSumo allow you to track social media mentions of your brand in real-time. You can quickly respond to any negative sentiment or jump in on relevant conversations with them.

2. Social media management tools

Social media management platforms like Hootsuite or SocialFlow can help you save time by managing all your social media accounts in one place. They also offer features like scheduling, analytics, and team collaboration. 

3. Social listening tools

Social listening tools like Mention or Brandwatch allow you to track online conversations in real-time. You can quickly jump in and engage with potential customers or resolve any negative sentiment. 

4. Customer relationship management (CRM) software

CRM software can help you manage your customer relationships, including those within your social community. CRM software often includes features like contact management, lead tracking, and automated workflow management. 

5. Social media analytics tools

Social media analytics tools like Sprout Social or Buffer allow you to track your social media performance. They can help you understand which content is performing well with your audience.

Conclusion

Social community managers play a vital role in moderating online communities and promoting healthy discussion. Following best practices for managing social communities can help create positive, safe, and productive environments for all users.

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Web3 Technology: Why Businesses Should Embrace Web3 Marketing in 2022

The Web3 technology buzz has proven not to be a flash as there has been no dissipation since its introduction. Therefore, more people are coming to understand that Web3 is on the way to becoming the mainstay of the economy.

With all this potential in sight, people are trooping in, thereby making it a great and lucrative space for businesses.

Key Takeaways

In the last, various models of the economy have influenced business. We are experiencing the shift from web2 to Web3 and all it entails. Certainly, this shift will switch things up for businesses and their mode of operation and marketing.

Thankfully, all perceived and experienced aspects of the switch are profitable to producers and consumers. As such, businesses should pick up Web3 technology marketing strategies without delay.

What is Web3 Technology

As much as it is beneficial for businesses to head into this path, they shouldn’t do so blindly. The first step should be properly understanding the key concept and its technology. Web3 is an improved version of the internet that eliminates previous boundaries and grants us access where it was lacking.

Web3 is built on blockchain technology; therefore, its most prominent feature is decentralization. This development has led to a new era of advancement and birthed structures such as Decentralized applications (Dapps) and Decentralized Autonomous Organizations (DAOs).

The very system on which it runs uses decentralized ledger technology, which stores data publicly on-chain. This storage medium holds information, including transactional data, documents, and files.

The decentralization policy leads to the eradication of data control by big tech companies, thereby eliminating them. Information privacy is assured with these capitalists subdued and power redirected to the user who now controls their data.

The importance of privacy control is many. For example, businesses can now establish a more personal and secure relationship directly with their consumers rather than through data brokers. In addition, the absence of targeted ads delivers a more enjoyable interactive experience for users.

What’s More?

With data privacy on the ledger technology, you can store proof of ownership and other valuables with the assurance that no one can tamper with them. There is no need for a central server as data is stored across many devices in Web3 technology. Since documents are encoded and strictly guarded, the risk of data theft is low.

Web3 technology is so large that it supports a lot of developments. It’s almost impossible to talk about Web3 without referencing tokenization, which is the digitization of assets.

Tokenization can be viewed in terms of cryptocurrency, which are fungible tokens. They serve as a digital currency and are the power backbone of decentralized finance, which springs web3.

Tokenization also presents NFTs, which are like treasure chests on the web. The beauty of web3 is that everything is sort of linked. So, NFTs lead us to 3D imaging and graphics.

The three-dimensional view is the core of the Web3 environment used to relay sites, services, and more. However, web3.0 is flexible and can be tailored to suit individual needs and has thus given us a new world to enjoy via VR and AR plus AI- Metaverse.

The influence Web3 exerts is overwhelming and encompassing. Therefore, it introduces businesses and brands to a large data space with extensive resources. Let’s have a more in-depth look at what it holds for businesses.

Why Should Businesses Embrace Web3 Marketing?

Web3 technology

With the concise background on Web3 technology, you must have seen that Web3 is the future we live in. It is also productive and has successfully pulled the crowd of humanity. First, however, brands must align with their consumers and customers in pursuing a winning streak.

And, in 2022, Web3 is where the customers are. Yes, even though it isn’t in full bloom yet, people are ditching web2 to hop onto the next big thing and even fighting for early bird spots. At this point, any brand that isn’t pursuing Web3 marketing is lagging.

It is a fact that businesses do need to communicate with their customers. What better way to gain their attention than move to the center of the crowd. By harnessing Web3 technology, businesses can communicate with consumers effectively.

An example is a 3D website with smooth interaction and engagement that features automated bots. These AI bots have better comprehension and can give fast, prompt responses to queries.

It Gets Even More Interesting

With Web3, companies can build communities of loyal consumers who become supporters and families rooting for them. You can get earnest reviews and ideas for improvement with an active, loyal community. These communities also create an atmosphere for users and creators to share value and benefit mutually.

Accepting Web3 marketing technology by businesses presents the opportunity to leverage a world of Defi. Businesses can receive straight payment for services with stable coins not subject to fluctuation. Also, with the elimination of centralized financial institutions, there is no tax on what brands earn.

Now, with dominance over finances, businesses can give back to their communities more enrichingly. For example, distribution of Free NFTs via airdrops. In addition, such activity increases the business ledger as it incentivizes community members for patronage.

NFTs have a strong role in Web3 marketing as they power the metaverse. Businesses can tap into this by using NFTs to advertise virtual copies of goods before they hit the market. This act will account for product awareness reaching a large target audience in the metaverse.

The transparency, security, and lack of data breaches in Web3 will build more trust between consumers and manufacturers. And these are only a few reasons companies should incorporate Web3 marketing tactics in 2022. Doing this can either be via a personalized Web3 marketing team or an established Web3 marketing agency.

Whichever way, Web3 technology is a banger that won’t fade away. It has ascertained dominance and is the trailblazer to better days.

Conclusion

Web3 is the growing democratization of new stores of value for exchange that is taking over the universe. However, to grasp a foothold of relevance, businesses must employ semantic web technology. Marketing lies on the internet, and the internet’s future is etched in the blockchain.

What are your thoughts on this subject? Do you now have a better understanding of Web3? Or do you have any questions? Please let us know in the comments section below.

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Social Data: How Your Brand Can Use Social Data for Business Growth

Social Data refers to information that people using social media share publicly. This information could include the person’s name, location, spoken languages, shared links, and biographical data.

Social Data can be of great use to your brand if you correctly use it. This article will highlight and explain how you can use social data to grow your business.

Key Takeaways

Social Data is a valuable resource for marketing teams seeking customer insights. These insights can increase sales, win votes, or carry out campaigns.

The fundamental way to use social data to help your business is by narrowing down your potential customers. Sort out the data by age, location, and languages spoken. This way, you can modulate your business to attract the right people. Also, you can use social data to judge what kind of advertisements are best for your business.

Everything You Need to Know About Social Data

Sharing social data is a willing action many active social media users do, making it accessible to the public. To break it down, a ticket-selling agency needs customers to buy tickets from them to attend athletic events. Therefore, they’ll always be on the watch for customers who love sports.

What do you think they’ll do when they find someone following many sports teams and have attended some events? This ticket-selling agency will view this user as a targeted audience. Subsequently, they will constantly put up ads on that user’s feed to draw them into purchasing tickets from them to attend an event of their favorite sports team.

Premium-grade social data that is accurately analyzed will help many companies put up ads to their targeted audience. This audience is likely to patronize them and help their business grow. It lets a company know the best advertising technique to follow and when to refine their methods to keep up with old customers and reach new ones.

Getting good results from social data involves correct analysis before using it to discern its relevance, reach, or other vital points. However, you must use this method smartly to ensure you’re always kept in the trend loop. Especially because something relevant today could effortlessly go out of trend the next day. As a result, while social data may be helpful, it’s got its limitations.

Social Data Limitations

Remember that this data refers to info people share about themselves. Hence, people could choose to give limited data, false information, or use bots to run their pages. Such cases cause complications for businesses relying solely on this information.

Further, many real users give extremely unfavorable or favorable comments to gauge their emotions, otherwise called sentiment analysis on the same brand. Seeing those kinds of comments makes it tough to determine users’ feelings towards a brand or tool based on their remarks, another problem for companies.

How to Apply Social Data to Promote Brand Growth

Social media has made business promotion and growth easy in many ways. One of these many ways is by applying social data to promote your brand growth. There are five ways to use social data to promote your brand’s growth. They are:

Listening Data

Listening data, but what are you listening to? You’re listening to find out how customers feel about your product, services, or company to help you know what you’re doing wrong or correct. In truth, monitoring reports about your brand will keep you updated on what’s happening in your brand’s world, but social listening is top tier.

It breaks down the entire process, makes it more relevant, and helps you understand it better. An apt way to do this is by monitoring the volume of reactions, comments, and reposts you get on  Facebook and Twitter to know the customers’ thoughts.

Benchmarking Data

Previously, businesses could only discover their competitor’s performance by observing people’s stories but not anymore. Social data from listening and monitoring customers’ activities on your competitor’s pages or brands is all the proof you need.

This information is accessible so you can compare information from your profile to that of your competitor. You can weigh the content differences, know the areas they’re doing well, and where you should improve yourself.

Above all, the goal is to promote your business’ growth, and discovering how to enhance that development will go a long way in making your efforts fruitful.

Strategic Forecasting Data

Social data lets you sharpen your economic performance forecasts and yield growth, especially if you create specific promotions for different social webs and can monitor earnings and yield from these activities on separate channels. Hence, understanding such information makes it easier to correctly target audiences and customize campaigns.

Tracking Data

Unlike traditional advertisement tools like TVs, radios, and magazines, social data lets business people observe pertinent and real-time current events. This data tracking also includes the performance of marketing strategies at various periods and how modifications influence event turnouts.

You can use HootSuite to keep track of your brand’s social data, view favorable and unfavorable trends at the lowest level, and make immediate changes.

Reflection and Insight

You can never be too sure with social media. Regardless, the good side to this tracking operation is that you’re currently updated with every minute detail, so you don’t need to bother about why an operation was successful or the causes of its failure.

You can take advantage of social apps’ performance statistics of users and customer reviews to know your strong and weak areas and make the needed adjustments. If you use this tool proficiently, you’ll realize how potent social data can be for your business’ growth in every area.

Conclusion

Getting on social media opens our minds to a lot of things and how much we can achieve. Over time, people have used social media advertising and marketing to promote brands. However, they always leave out the use of social data. With the proper application of social data to your brand, your business will grow to be unstoppable.

Every businessman is interested in growing their business and using social data will go a long way. What are your thoughts and suggestions about using this invaluable tool? What do you think about this article? If you found the information useful, let us know in the comments.

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Omnichannel Marketing: Everything you Need to Know

You may think you know about omnichannel marketing, but the concept keeps expanding daily. One certain thing is the lucrativeness of omnichannel marketing. If you’re eager to learn more about this strategy, this article is for you.

Key Takeaways

Omnichannel marketing is a spectacular marketing tool that always yields results. It’s proficient in delivering seamless customer experiences through consistent communication and engagement.

Many big brands are reaping the benefits of this unique technique and setting great examples of perfect strategies. Though it is one of many marketing strategies for boosting sales, it leaves your customers with a lifetime value and happiness.

What is Omnichannel Marketing

Why limit your advertisement, sales, and marketing to a single platform when you can be everywhere at once? I know the question waiting to roll off the tip of your tongue is, “how is this possible?” Well, omnichannel marketing (OM) makes it possible through automation and personalization.

Omnichannel marketing is a business approach to seamlessly promoting and selling products that integrate various marketing channels. The channels include emails, SMS, push notifications, and even physical stores.

OM is a standard marketing technique that works wonders. Even though we may not be aware, I’m sure we’ve all experienced omnichannel marketing one way or the other. A common example of omnichannel marketing is ordering a product online and picking it up at a brick-and-mortar store.

Have you ever forgotten an online cart and then been notified about it? If you have, that’s another pretty common example of OM.

Omnichannel marketing is similar to multichannel marketing. The difference, however, is that though the latter increases the possibility of interaction between your brand and potential clients, it doesn’t feature touchpoints integration. But with omnichannel marketing, every touchpoint imparts value.

What is the Purpose of Omnichannel Marketing?

Like every marketing technique, omnichannel marketing has specific results it aims to achieve. Therefore, the purpose of Omni channel marketing can be classified as follows.

Engagement and Retention

The purpose and result of OM include building customer engagement and loyalty. When customers have a stress-free reach to all they want in one place, they’ll keep patronizing. In addition, having loyal and engaged customers leads to a sales drive and greater revenue.

Communication and Consistency

A brand must communicate with its customers and hear and understand their thoughts. This interaction will help the brand understand the customers and render better services. Additionally, active communication and conversation promote engagement.

Omnichannel marketing aids brands in relaying consistent messaging across numerous marketing channels. Consistent communication serves as a guide to see your customers through the pre-purchase phases of awareness, consideration, and decision making.

Seamless Customer Experience

Providing a hitch-free customer experience is the true beauty and uniqueness of omnichannel marketing. Integrating all the touchpoints in the relay of services accounts for an overall positive customer experience. The touchpoints cover SMS, Email, social media platforms, and experiences at physical locations.

Examples of Omnichannel Marketing

Through exploration of the examples, you will understand how integration is achieved. There are multiple channels, and integration doesn’t necessarily mean linking all channels of consumption together but rather two or more of them.

So, we will look at how different industries have successfully employed omnichannel marketing in their strategies. For example, a famous company in the transport industry, Uber, has an app that customers can use to book and regulate trips. In addition, the app is synced with the user’s contact so they can share information about their ride.

Uber also integrates the Uber eats touchpoints with the Uber app so customers can order meals in transit. In addition, customers can control their experience as they enjoy discounts, rate drivers, and text and call drivers using the app.

Still talking about food, customers can order meals online through the Starbucks reward app and pick it up physically. Customers can peruse the menu, pay with a customer card and receive push notifications. They could also earn free treats and rewards for patronage, which is an excellent example of physical experience integration.

The clothing brand Burberry has an Instagram checkout which simplifies internet shopping. Based on omnichannel research and analytics, the brand uses social media engagement to drive online and offline sales resulting in the B-series.

Target, the famous retail brand store, has a Mobile app that features the integration of Pinterest’s lens. With this, customers can take a picture of goods they like from Pinterest and see  & order similar products available at target.

Nike is another fabulous example. Their mobile app lets customers place reservations for in-store items and scan barcodes of products to find out more details.

These examples show how OM ensures the convenient purchase journey of customers wherever, whenever, and with whatever device.

Tips for a Perfect Omnichannel Strategy

As much as omnichannel marketing is a banger, a lack of proper analysis, strategizing, and implementation will produce substandard results. So, here are tips for a successful strategy.

  • Personalize your services and communication with consumers. Incorporate AI, AR, and VR technology in your interaction with customers.
  • Give your customers an unforgettable in-store experience.
  • Customer insight is important to meet the above, so you must collect customer data.
  • Digitize your brand. You can have a brand mobile app that integrates physical experience. You can also use other marketing strategies to engage and serve your customers at the touchpoints.
  • Ensure that all channels are fully optimized to give value to the customers. Leave no stone unturned in ensuring there are no dead ends.
  • Customers love attention and expect fast replies, so leverage AI chatbots on your social media channels.
  • Establish omnichannel guidelines that are in line with your brand’s guidelines.

Benefits of Omnichannel Marketing

Omnichannel marketing uses unified messaging to connect multiple business channels, thereby offering users/ customers a seamless experience. The effect of this is a smooth transition through the three stages of purchase (awareness, consideration, and decision making).

Let’s explore other benefits of omnichannel marketing.

  • Omnichannel marketing fosters customer retention by keeping them engaged even after making a sale.
  • Through Omnichannel marketing, businesses can easily access their customers’ data while gaining customer insight.
  • Omnichannel marketing boosts sales and inventory turnover by linking multiple channels via seamless integration.
  • It increases brand presence and visibility.
  • The holistic approach puts the customer first, thereby improving lifetime value.
  • It gives a reach to new customer segments and boosts operational efficiency.

There is no doubt that omnichannel marketing is a win-win. It personalizes a pleasurable experience for customers while leaving businesses with utmost satisfaction.

Conclusion

Beyond reasonable doubt, you can see that omnichannel marketing is profitable and worth investing in. Though it takes dedication and hard work to execute, it holds tremendous benefits for customers and brands alike. So, it would be best if you gave it a try. What do you think of this piece? Do you now understand omnichannel marketing better? Or do you have any questions? Please let us know in the comments below.

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Brand Storytelling: Boost Your Sales by Telling the Story Your Customer Wants

We’re conversant with the saying, “a picture is worth a thousand words.” This saying applies to a mental picture as well as a physical picture. With the power of words, you can frame a mental image of your brand that will be ingrained in consumers’ minds.

The process of building and fitting a mental picture of your brand is what brand storytelling pursues. And yes, it can skyrocket your sales. So let’s find out how.

Key Takeaways

According to a report, 80% of adults welcome the concept of brand storytelling. However, when telling a story, you must strike emotions that connect you to your target audience and make it memorable.

A well-written story should be authentic, passionate, and align consistently with your products. Crafting a story is not enough; you have to market it. Fortunately, there are many mediums for promoting your story, thereby driving sales.

What is Brand Storytelling

Brand storytelling is a profitable marketing technique and strategy used to captivate clients. The act focuses on telling alluring stories about the brand that is passionate enough to evoke emotion in the reader, thereby establishing a form of connection. These stories do not have to be centered around the product.

Brands can present the stories so that the customer is the key figure or image in the narrative while still highlighting the product. Brand storytelling tailors significant stories to suit the nature of your business model.

If you have a sports gear brand, your story could be about the thrill of scoring a goal and winning the match. A fashion brand could have a story about looking good. The idea behind brand Storytelling is to use stories to connect with people since they love to hear stories.

Through your stories, you can present the perfect identity for your brand, thus shaping the perception of your target audience.

What’s more?

Brand storytelling has the power to boost engagement and client loyalty. When the message in your story delivers content while subtly promoting your business, it’s a great conversion tool. While some may lose interest in the rudiments of direct marketing, a large percentage will buy immediately and more soon.

There are many ways to deliver your brand’s story, but you should craft a memorable story. Some may read and remember if a story is interesting or funny enough. However, the vast majority are likelier to remember a story delivered through audiovisuals.

Television or sponsored ads on social media are great ways to diffuse brand stories memorably. For example, you could passionately lead viewers and readers through the timeline of your business journey. Talk about your origin and foundation while employing the stories of customers for UGC.

Humanize your brand in the process and make it relatable such that it appeals to your audience and prospective clients. Your business will soar once you know how to leverage brand storytelling intriguingly.

How to Boost Your Sales Through Brand Storytelling

Interaction and communication with customers are pivotal to a brand’s success. People enjoy attention and conversation, so what better way is there to do so than brand storytelling? Surely, when you give customers your attention and valuable information via content marketing, they will reward you with cash.

Now, if you’re engaging in brand storytelling, you need to know how to do it right so your target audience opens their wallets. Your story should be distinctive, just setting you apart from other brands and competitors.

It should be capable of capturing attention, establishing a bond, and triggering action. Your story should encompass your history, motivations, goals, and solutions to problems.

Sharing your origin, goals, and motivations with the public gives people insight into your values, ideas, and direction. In addition, you can showcase your milestones and how much you’ve achieved in striving to attain a happy fan base. These will foster a deeper understanding of your brand.

…Even more

But in all this, your key focus should be to emphasize customer experience. Therefore, it isn’t just your perspective and feelings but that of your customers. Customer feedback is an excellent way of measuring their feelings about your brand.

Giving your customers a voice will catapult your storytelling experience. Trust is essential in capturing and turning your target audience into loyal customers. Having loyal patrons share stories of how your brand impacted them and provided solutions to their troubles increases trust.

Another important aspect of the narrative is personalization and humanity. Your story should be unique and relatable. Add a human feel to your brand so your customers can know that there is a listening ear, someone to reach out to.

In branding, you have to craft an amiable persona for your brand. Humanize your brand using your workers. Passionate behind the scene videos of your employees at work in problem-solving will relate an image of passion and reliability.

Show your audience that it’s not just about the business to you. This brand voice will convert many sales leads, and even those who don’t buy are highly likely to share your story.

Now that you’ve told a perfect story, your brand’s voice has to be heard and seen. If it doesn’t have a reach, the effort is wasted. So, this is where promotional marketing comes into play.

Employ the resources of multiple marketing mediums to share your brand’s story. Luckily, there are various marketing platforms at your disposal. 

You can promote your brand’s story through blogs, websites, social media, Television, etc. But, remember, it is only when multitudes have had a feel of the experience that brand storytelling is complete.

Conclusion

Brand storytelling is an effective method of content marketing. The perfect story is a two-way discourse that incorporates the experience of customers and the brand. Proper brand storytelling leads to trust, loyalty, and business sales advancement, so brands seeking success should indulge.

What are your thoughts on Brand Storytelling? Do you now understand the concept or want more clarification on an area? Please let us know your thoughts in the comments below.

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Instagram Collab – How to Use Instagram Collab Post to Increase Reach

One of the reasons social networking sites are still relevant today is because they keep updating their algorithms. Instagram Collab is one of the latest features digital marketers can use for discoverability. It’s much easier to get engagement on a post when you collaborate with other users.

Instagram Collab feature is more than just an algorithm. Whether you own an online or offline business, it is crucial to learn about Instagram collaboration. It helps businesses to connect and interact with their followers effortlessly through content.

We created this guide to provide you with a thorough insight into what Instagram Collab entails. Please sit back and digest our informative content to upscale your social marketing strategy.

Key Takeaway

An Instagram collab post is a post that is created by two or more businesses that are working together. This type of post can be used to promote each other’s products or services, as well as to create content that is relevant and interesting to your followers. Collaborating with other businesses on Instagram can be a great way to reach a new audience and grow your business. The following Instagram collab tips will enable you to create successful collaborations that will benefit both parties involved:

  • Find businesses that complement your own
  • Create content that is relevant to your brand
  • Promote your collaboration

What is an Instagram Collab Post?

Instagram Collab is a newly introduced feature on the popular social networking site. It allows for co-authoring content that could be posted on Instagram Feeds or Reels. A post gets authorization to appear on two accounts after the invited user accepts the collaboration invitation.

The objective of Instagram is to enable creators to reach more audiences through collaborators. The feasibility of leveraging two communities helps content get a substantial number of users. So, a creator who wants to engage many active users only needs to partner with an influencer.

The new feature was in the test stage at the beginning of 2021 in selected regions. Instagram users, including brands, can now team up with others to increase engagements on their posts.

Why Use Instagram Collab?

The first reason a user should opt for Instagram collaboration is to increase engagement. However, that is not the only benefit you will derive from collaborating with others. Other advantages include:

  • Increasing Visibility – If you join forces with other Instagram users, your profile will undoubtedly become visible to many. The simultaneous appearance on both accounts implies that many people will find your content. That is additional value for you.
  • Connecting with New Audience – As a creator that intends to collaborate, followers on the other account can interact with you. By doing that, you can connect with a new audience effortlessly. At that point, you can sell your brand to them. Make them understand the value you have to offer and how you can solve their problem.
  • Boost ROI – You are not just connecting with a new audience; you are on the path to increasing your sales. For instance, Instagram Collab with an influencer can help you win more followers. If you maximize the opportunity, most new followers can eventually become customers.

Instagram collab Tips For Business Owners

Here are a few tips on how to collaborate with other businesses on Instagram:

1. Find businesses that complement your own:

When you are looking for businesses to collaborate with, it is important to find ones that complement your own. For example, if you sell women’s fashion, you would want to collaborate with a business that sells accessories or cosmetics. This way, you can reach a new audience that is interested in what you have to offer.

2. Create content that is relevant to your brand:

When you are creating content for your collaboration, it is important to make sure that it is relevant to your brand. This means that the content should be something that your target audience would be interested in. For example, if you are collaborating with a business that sells cosmetics, you could create a tutorial on how to use the products.

3. Promote your collaboration:

Once you have created the content for your collaboration, it is important to promote it. This can be done by sharing the content on your own social media channels, as well as the channels of the businesses you are collaborating with. By promoting your collaboration, you will be able to reach a larger audience and grow your business. Instagram collaborations can be a great way to reach a new audience and grow your business. By following these tips, you can create successful collaborations that will benefit both parties involved.

Creating an Instagram Collab Post

Are you ready to join the creator’s community? Let’s show you how to use the latest social marketing tool without wasting time. As easy as creating an Instagram Collab post, it can be challenging to locate the menu.

But, now that you are reading this, we got you covered. Below are the steps you should take:

  • Begin with creating your usual content (Post or Reel)
  • Click on the Tag people menu
  • Send an invite to an Instagram user for collaboration.

Currently, a creator can only collaborate with one collaborator. The collaborator will receive an invite notification when you click the post button. The post will remain pending until your partner accepts the request. It will become visible on both accounts immediately after they accept it.

Accepting an Invite for Instagram Collab Post

As we indicated in the previous section, an acceptance is necessary before followers on both accounts can see the post. Perhaps, you haven’t come across an Instagram Collab request before. Here is what you should do:

  • You will see a notification inviting you for Instagram collaboration. Click the link to see the creator.
  • The review button has two options (Accept and Decline)
  • You will automatically become a co-author of the post when you click on accept.

The Ideal Times to Use Instagram Collab

Don’t get us wrong. There is no time you cannot use Instagram Collab Feature. However, to maximize the opportunity, it works effectively at certain moments. It applies to brands that want to gain followers and increase their chances of making sales:

  • Showcasing Live Products – Instagram Collab allows different users to see your product in action for sellers who deal in physical items. It does not have to be a lengthy video. Simple content showing how to use the products will go a long way to boost engagement.
  • Sharing Important Updates – You can leverage collaboration to introduce something new to your audience. The exciting part is that your collaborator’s followers will see it too. So, if you are launching new products, do not hesitate to collaborate.
  • Giveaway Campaigns – Collaborate with influencers if you want your giveaway contents to get significant engagement. Their influence can attract many users to participate in your campaign.
  • Show the Effectiveness of your Collaboration – You can show users your partnership result using Instagram Collab. Let them see how creative you are, and the success recorded thus far. It can be a source of inspiration to Instagram users. Some will even become your follower for that reason.

There are other moments when your post can gain higher visibility and engagement. For example, showing influencers using your products and promoting discount codes.

Conclusions

Instagram Collab is an efficient way to build brand awareness and increase engagements. If you want to grow faster, collaborate with Instagram users that are relevant on the platform. Teaming up with the wrong personality will not be as effective as you imagine.

Analysts believe that your smaller business can leverage Instagram collaboration. Learn the act of collaborating to be among the top creators maximizing the benefits.

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Instagram SEO: The Ultimate Guide to Gain More Visibility on Instagram

Significant growth on Instagram requires visibility. Unfortunately, a user can’t be visible except if he does the right thing on the platform. The good news is that you can optimize your profile with Instagram SEO. You can now transition from the account with no activity to generating insights from your analytics.

That is achievable if you use the right Instagram SEO tool to redefine your Instagram account status. As a business owner with customers on social media, it is essential to post visible content. That can help your account and business gain the right traction for growth.

Are you excited to learn a new social media strategy to update your marketing techniques? This article will show you how Instagram SEO can work for you.

Key Takeaway

Instagram SEO is a social media strategy that involves profile optimization that guarantees content visibility. It is an algorithm-based technique to increase the probability of being seen in searches based on keywords. A typical tool of visibility includes Instagram SEO hashtags. Implementing key phrases in your profile implies leveraging relevant growth elements to become visible.

What is Instagram SEO?

Perhaps, you heard people talking about not getting views and engagement on their posts. Some brands would even lament not being visible to their audience when they run a campaign. That is simple – your profile is not optimized for users to see your activities.

Now, let’s talk about Instagram Search engine optimization. It is simply an optimization technique that ensures everything about your profile is visible in search results. The critical components of Instagram SEO are keywords and hashtags. They work in line with the algorithm to bring your profile and content to your audiences.

That implies that Instagram SEO keywords should always be at the back of your mind when posting on the platform. Using relevant Instagram SEO hashtags can get your content to places you never imagine. The business world is competitive, and most eCommerce stores can relate to this.

The best chance you have to become and remain relevant is by optimizing your Instagram profile.

Why are Instagram SEO Tools Important?

It would be best to start planning optimization when you decide to put your business on Instagram. Do you want to know why? It’s simple! An Instagram account without necessary actions will remain stagnant even after many years of creation. But, if you incorporate Instagram SEO, you will:

  • Increase your Profile Visibility – Using the right Instagram SEO keywords can put your content in the limelight. Your posts on the platform will appear when users search for related keywords. Your chances of converting leads to customers increase as your content spreads on the social network.
  • Boost Engagement with Targeted users – The effort you take to optimize your profile will work like a magnet to pull the right audience. You can rest assured that you will be engaging the actual target. That will have a growth effect on your Instagram account.
  • Brand Uniqueness – Optimization puts you a mile ahead of your competitor. You don’t have to be like others. Instagram SEO offers your brand distinctiveness and connects you with real customers. People see the value in your content, and they are curious to know more.

It is important to note that captivating content is crucial when implementing Instagram SEO techniques. Your brand age, size, or even competition are not barriers to increasing your business visibility. When you do the right thing, the result will be glaring for all to see.

How does Instagram SEO work?

Most digital marketers understand that algorithm plays a significant role on visibility. So, we want you as a brand owner to benefit from this piece of information too. Instagram SEO uses the algorithm to make profiles and content visible in searches.

Instagram SEO tools include keywords and hashtags, which users search to find a brand or service. Having relevant keywords in your profile increase the chance that an Instagram user will locate you in searches. The idea is to rank above others when your audiences search for some specific words on the platform.

The Instagram ranking algorithm considers search query relevance, profile activities, and popularity signals. An Instagram account that ticks all the boxes stands a chance to rank high.

After the algorithm takes in the user’s query, it checks if the search correlates with your account features. It begins the check from your profile, particularly your bio and hashtags. You should not be a surprise to you that captions are relevant too. If it matches the query, your profile pops up in the search.

Hints on Leveraging Instagram SEO for Visibility

  • Use Key Phrases in your Profile

It applies to new and existing Instagram users. When creating your profile, endeavor to include Instagram SEO keywords. Any brand that wants prospective customers to find them should have this in mind. That is arguably the first step you should take. The algorithm works with key phrases for ranking.

  • Use Instagram SEO Hashtags

All content you create must come with relevant hashtags. It would be best to attach a few to your profile too. Hashtags are necessary for discoverability on Instagram. Additionally, you must understand how to combine hashtags for efficient optimization.

  • Location Tags work Miraculously

Incorporating location tags into your posts helps target the audience based on state or country. When Instagram users go online to search based on location, they can discover your brand. If you have a well-optimized profile, your account will top the list when the query is complete.

  • Leverage Instagram Collab

Your brand may already have the growth potential but needs the influence to get to its prime. Instagram Collab could be the final touch to make it a reality. Collaborate with social media influencers to reach more audiences. It guarantees collective engagement and possibly more followers.

  • Don’t Neglect Instagram Reels

One of the Instagram SEO tools for visibility is Reels. When creating an Instagram Reel, ensure you do it with audio that catches attention. Interestingly, Reels’s recommendation to users does not consider account measurement. So, if you have the right content for Instagram Reel, your visibility will increase beyond measures.

Conclusions

Instagram SEO is a must for every brand that wants to be seen. You are not getting your desired engagement because your profile is not optimized. If you follow the hints appropriately, your profile will become visible to your audience. That will allow you to grow and establish yourself as a reputable brand.

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Instagram for Brands: How to Build an Effective Strategy for your Brand

Instagram is more than a platform for interacting with family and friends. With the exponential growth of social networking sites, businesses must maximize their benefits. Instagram for Brands can be a stepping stone to gaining more customers and generating higher revenue.

Averagely, about 500 million users go on Instagram to check trends, get inspired, and be entertained. Interestingly, many people belong to one or more communities, with businesses running pages for their products. If you are looking forward to significant growth, you might need to consider Instagram for your brands.

Are you ready to take the giant step? Below are the ways to build an effective strategy to upscale your business?

Key Takeaway

Instagram for brands is ideal for making your business relevant on social networking sites. It requires strategizing to ensure that your brand gets the recognition it deserves. One solid strategy of popularity on Instagram is building a community, which is helpful during marketing campaigns. Using Instagram stories for your brands also helps spread your content beyond limits.

The Effective Strategy for Brand on Instagram

There are many brands on Instagram, but the majority are not doing what it requires to maximize the platform’s benefits. You will learn about the effective strategy to make your brand relevant on Instagram.

Define your Instagram Goals

Having a business is one thing; recognizing its purpose is another. It is not enough to go on Instagram without creating a unique signature for your brand. Getting positive results from Instagram for your brands requires defining how you want people to see what you do.

Digital marketers believe it is easy to define business goals when you understand your customers. The same applies to Instagram brand goals. Being able to relate to potential buyers’ personalities makes it easy to develop the right Instagram goals.

Set your Profile to be Catchy

Many people are going to check your brand profile at different times. So, be ready to sacrifice the time to make it speaks a lot about your proposed value. When creating that captivating profile, do not forget the goals you set. The first impression matters a lot in business.

Among Instagram for brand best practices are having a logo and attractive brand name. They work like a magnet to pull followers to your account if you do it correctly. It is essential to make your logo clearer and easy to identify. That will enable Instagram users to find you easily.

Use High-Quality Editing Tools for Content Creation

Research has it that Instagram users spend more time on pages that post captivating content. If you are not one of them, now is the time to start acting in that direction. Seeing blur images or low-quality videos can turn off users from the initial point of checking a profile.

Fortunately, Canva is a professional graphic designing tool anyone can use to create quality images. Power Director and Davinci Resolve are excellent video editing software to consider when creating video ads. You can be creative when using these editors. The most important thing is to ensure they come out well.

Use a unique style and adhere to It

When creating an effective strategy for your brand, consider using a unique theme. That is what will make your business stand out among your competitors. The content you create should be branded such that your followers recognize you from afar. Having a unique pattern makes it easy for people to relate to your brand.

It would be helpful to use Instagram captions for brands on all the content you create. The idea is to take responsibility for your content and represent your brand beyond Instagram. However, be flexible enough to update your branded theme when need be. That will give your brand a new look over time.

Hashtags are Keys to Attraction

When talking about Instagram captions for brands, you should never neglect hashtags. If you adopt this, remember to customize the hashtags to make them unique for your brand. Your brand should have at least 2 to 3 personalized hashtags if you want to gain more followers.

One of the best ways to customize your hashtags is to use your brand name or business taglines. You can also look outward if you can come up with catchy hashtags.

Consistently Deliver to Customers the Exact thing they Order.

Never make the mistake of delivering low-quality products or services to your customers. It’s a reputation spoiler that can haunt a brand for many years. After spending time to create a standard profile for your brand, do everything to meet followers’ expectations.

Your brand Instagram account can be a reputable online store that everyone looks forward to patronizing. That will be the case when you keep delivering the products they see on your profile. Brand credibility arises from giving your customers what they request from you.

Instagram Ads Campaign Works Fine

You need your products to get to many prospects. Posting them on your account without further action will not produce satisfactory results. That makes running Instagram marketing campaigns necessary. The goal is to sell, and the ideal way to do that is by advertising.

If you don’t know how to do this, digital marketing experts can help you plan your ad campaign. For a brand that prefer to do it themselves, you can try strategies such as giveaway contests and UGC campaign. These are marketing strategies that produce results.

Instagram Profile Promotion

Instagram is an excellent idea for brands, but you don’t have to limit yourself to the platform. What you can do at this point is create awareness for your Instagram brand profile. Copy the link and share it with active users on other social networking sites.

Alternatively, email marketing can help you establish your brand in prospects’ and customers’ minds. Your Instagram link is essential regardless of how you intend to promote your brand. It tells people that you have a business account that will attend to their needs.

Conclusions

It takes businesses years to establish themselves, whether offline or online. Instagram for brands also requires a commitment to make things work. That is because your growth won’t happen overnight. However, if you take the necessary steps, your effort will generate positive results. Lastly, have it in mind that businesses are different. Select what works for your brand and build on it.

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Twitter audit: How to conduct a Twitter audit to improve your brand’s presence

Many Twitter accounts have thousands of followers, but are they performing up to expectation? That should be the question on the mind of growth-inclined brands. You can get the ideal answer to your curiosity with a Twitter audit. It is necessary to be sure that your marketing strategy generates desired results.

Brands are leveraging the high networking impact of Twitter to reach a large audience in contemporary times. Twitter can boast of a significant number of active users on the platform. That makes it understandable why businesses switch to the platform to increase their brand awareness.

If your brand is growing on the platform, employing Twitter audit tools can reveal its performance. You must ascertain that your tweets align with your brand’s objectives. We designed this guide to help you improve your brand’s online presence.

Key Takeaway

A Twitter audit is a complete overview of a Twitter account conducted to assess a profile’s effectiveness. It generates insight into how a brand performs and ways to improve its marketing strategy. Twitter audit reports show a brand’s weaknesses and strengths within a short time. Experts recommended that brands should audit their profiles quarterly.

Twitter Audit – Meaning

For a better understanding, view a Twitter audit as checking for the healthiness of a brand’s profile. It involves assessing your profile tweets to ensure that it correlates with your social media marketing strategy. It helps to know if your brand is gaining real followers. Also, you will find out if the people that engage in your tweets are your targeted audience.

A Twitter audit evaluates a Twitter profile to determine its performance. An assessment can be conducted under 30 minutes. It can help you strategize to place your organization in a desirable position in your industry.

A standard practice of Twitter audit is a quarterly assessment of a Twitter profile. That will keep you informed and identify issues preventing the account growth. The key metrics in the Twitter audit report for tweets include traffic, engagements, and response time.

Why your Profile Needs a Twitter Audit?

The significant purpose of conducting a Twitter audit is to detect irregularities in your brand’s profile. It assesses your account performance by examining your profile analytics. It also reviews your tweets, audience, and engagement to see if there is a positive correlation between them.

Assessing your profile gives you a better understating of your audience and what they want. Your Twitter audit score is an indicator of your profile status. Based on that, you can fine-tune your content marketing strategy to suit your audience preference.

The problems identified will induce you to take the necessary actions to ensure your account performs exceptionally well. Your reaction to the issues will also boost your online presence and brand’s growth.

How to Conduct a Twitter Audit

You can assess your Twitter account in a few steps. The process can be completed in a few minutes. It begins with:

  • Set Your Brand Goals  

Having a target makes it easier to generate an effective outcome. If you don’t define your auditing purpose, it won’t be easy to make the best of the Twitter audit report.

You can check if your audience is engaging with your tweets. In that case, your Twitter goal should be brand awareness and engagement. The outcome can serve as the basis for formulating a new technique to gain followers.

  • Assess your profile Thoroughly

Your profile speaks a lot about your brand. So, your assessment must begin from there. The first checkpoint when prospects want to connect with you is your profile.

A Twitter audit score shows your audience’s perception of your profile. It helps you to know if they really understand your value proposition. The three-component of profile auditing are Bio, Pinned Tweet, and profile image.

Go through each and make necessary adjustments to ensure that it represents your professionalism.

What’s More?

  • Audit your Twitter Audience

After reviewing your profile, evaluate your followers on the platform. It can be tricky when auditing your audience because of individual differences. For that reason, you must be extra careful with the process.

The auditing outcome can direct your path to develop a social media strategy that suits your audience preference. Accordingly, it sheds more light on your audience’s feelings about your brand.

You can rest assured that you are moving towards your goal.

  • Tweets’ Assessment

Your audience’s opinion about your brand means there is a need to audit your tweets. Assessing your content to see how they are performing is essential. Click on the Tweets tab from your Twitter analytics dashboard.

You will see all existing tweets and the time posted with each tweet coming with detailed performance information. The Twitter audit report will reveal each tweet’s activities, particularly engagements.

With the Twitter audit tools like Tweeps, you can monitor keywords and conversations. The analytics gives you insights into how you can improve your brand awareness.

Twitter Audit Tools Suitable for Account Assessment

Every Twitter profile has its data; the activity dashboard shows you everything you need to see. It ensures it keeps everything you do on the platform as records for future purposes. Since you have the data to analyze, we will suggest the ideal tools for auditing.

These are:

  • Tweepi – This analytical tool is famous for analyzing audience data. It is suitable for any brand that wants to adopt influencer marketing.
  • Followerwonk – Digital marketers are comfortable using this Twitter audit tool because of its efficiency. Its accuracy when filtering relevant data is top-notch.
  • TwitonomyThis is not your regular analytic tool for auditing. However, it provides you will detailed information to see your account performance.
  • KeyholeIf you are looking for in-depth reporting and advanced features, consider keyhole. They make tracking and monitoring seamless without neglecting building reports automatically.

Conclusion

With the insight we generate in this guide, you can conduct a Twitter audit successfully. Don’t forget that the goal you set will guide you to take the right steps to grow your brand. It is essential to see how your brand is performing if you want your audience to have a positive perception.

Finally, keep in mind that it is crucial to generate a Twitter audit report quarterly. That is not for anything but to identify problems and act according to develop your brand.

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Twitter Listening: The Ultimate Guide to Twitter Listening

Twitter Listening is, without a doubt, the most effective tool for any business-minded individual looking to analyze better and understand their customers. It is self-evident that social media is the most fertile market.

As a result, you must understand and monitor your customers’ needs; you must maximize your use of social media. This is what Twitter listening can help you with.

Key Takeaways

When combined with social media monitoring, you can use Twitter’s Listening feature to efficiently navigate and see yourself from your consumer’s perspective.

To use social listening on Twitter for brand development, you need to be familiar with listening tools, monitor and research relevant keywords, analyze results, and make necessary changes.

Twitter Listening Vs. Social Media Monitoring

Twitter listening is sometimes confused with Twitter monitoring. The two are similar concepts, but they differ in some ways. These strategies are effective on their own, but they work best when combined.

Social media monitoring allows you to find these conversations about your brand by using hashtags, brand mentions, trends, etc. In addition, these metrics will enable you to see events that have already happened.

Twitter’s listening process is a more strategic and analytical strategy that allows you to analyze your customers’ sentiments based on what they say. Once completed, you can use this analysis as a guide for your marketing and improvement strategies.

In addition, if you use this analysis correctly, you will gain insight into how to outdo and stay ahead of the competition.

Another distinction is that social media monitoring may necessitate waiting until an event has occurred. Only then will you be able to access the consumer’s thoughts by searching for keywords. On the other hand, Twitter Listening allows you to listen in on ongoing conversations about current and historical events.

Monitoring social media reveals the source of the issue. On the other hand, Twitter Listening will tell you why a problem exists and how to solve it via Twitter.

Becoming a Twitter Listener

Twitter-Listening

Creating Twitter lists is the first step toward becoming a power listener on Twitter. Lists allow you to organize all relevant and knowledgeable groups, posts, and blogs, making your listening easier.

However, as you add more groups to the list, it will become more bloated and difficult to manage in the long run. But don’t worry; some apps will let you simultaneously navigate multiple timelines. In this regard, Tweetdeck social listeners are an ideal tool.

Being a twitter listener entails more than just hearing other people’s opinions. Moreover, listening to Twitter is a two-way street. It would be best if you were an extrovert yourself. Therefore, to elicit relevant information from your audience, you may need to initiate the conversation.

You only need a link invitation to the group to become a part of the Twitter spaces.  In most cases, no invitation is required. Nevertheless, most Twitter spaces are for the public audience, so you have to find the space and join.

Leveraging Twitter Listening to Boost your Brand

Taking your business to Twitter is the best financial decision you can make. The benefits are almost limitless. When creating the perfect brand image online, you don’t just focus on creating content.

Furthermore, since your audience is your foundation, you should be more concerned with their thoughts and opinions about your services. Without this, your content will be useless.

1. Utilize Listening Tools

Like any other tool, Twitter’s social listening tools make your entire operation easier. Many Twitter tools are available, so there is always an option for you.

Twitter tools were developed to make the search process easier. As a result, you can filter information based on date, author, language, poster and reactor demographics, et cetera. These tools include Youscan, Tweetdeck, Hootsuite, Warble Alerts, etc.

2. Get a Specified Demography

The first step in leveraging Twitter Listening for brand improvement is identifying your audience’s demographics. Once you determine their geographic location, your next move becomes more accessible. Also, you would be more conservative on the content you’ll be creating.

Regardless, grouping your audience based on demography doesn’t necessarily have to be done manually. You can use several social media listening tools to this effect.

However, you would need to expand the slope in the long run. So expansion is always a necessity as time goes by.

3. Monitor and Collect Data

After demography, the step that follows is the most important. It would help if you were on alert for all mentions of your brand and related keywords. Then, search for these keywords yourself.

Often, there is an active group expressing their sentiments about your services. Now, these expressions of ideas are what you are after. You will always get tons of results on any keyword you search for; that’s how active the Twitter space is.

Once the results pop up, grasp as much feedback and complaints as possible. You could drop a comment or two if you so desire. Moreover, social engagement with customers is key to maintaining their loyalty.

These keywords searches expose you to conversations between your audience (even potential audience). These conversations give you an insight into what’s working for the masses and what’s not. Furthermore, you also get an insight into what your competitors have as an advantage over you.

Furthermore, these conversations and keyword searches will likely expose you to a broad audience with whom you can develop a connection. When this happens, do not be quick to engage them and pressure them into patronizing you, you could lose them.

Instead, take your time. Employ your copywriting skills where necessary, convert them through careful coercion and watch them become avid patronizers.

4. Analyze and Act

You should note that there will always be criticisms no matter how efficiently you have tweaked your products or services. Use this to your advantage. Evaluate all the constructive critics (even the destructive ones too). Evaluate and assess your performance and make a mental note on how to level up.

Your avid Twitter social media monitoring will not only reveal your slacking areas to you, but it will also reveal that of your competitors. Also, use this to your advantage, and tweak your products, so you remain on top of the audience-preference chain.

Conclusion

Twitter Listening is by far the best invention from a marketer’s perspective. It gives you all you need to carefully evaluate your audience and potential audience. Twitter listening is an excellent way to start for anyone looking to expand their business.

What do you think about this article? Do you have any questions about Twitter listening? We’ll be happy to read your comments.

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Instagram Audit: Top Ten Steps to Performing an Effective Instagram Audit

Instagram is a trendy visual promotional platform that is engaging by nature. Therefore, businesses leverage Instagram as a social media platform to showcase their products. However, that’s just a scratch on the surface as the main reason for indulgence is meeting business goals.

There’s hardly ever a straight graph; the lines rise and fall. So it is Instagram engagements that explain why we need an Instagram audit. Instagram audit is an overall check on your business goals to determine your progress level and identify faults that enable you to re-strategize.

Key Takeaways

Suppose your Instagram business page experiences a decline in followers, loss of engagement, or slow progressiveness; you need to run an Instagram audit. It will determine the cause of the problem so you can know how to rectify it. With this, you’re able to get your account back on track.

You need to have your current goals and Key Performance Impacts as yardsticks for measurement. In the end, you can identify what sector of your page needs adjustment. An Instagram audit is the gateway to a successful social media brand.

What Does Instagram Audit Mean?

You can view an Instagram audit as a check that searches all books and crannies of your account to filter out issues. These issues could include fake followers, bad branding, unattractive visuals, unwholesome content, etc. From this list, you should be able to deduce that such problems will most likely lead to a decline or improper page growth.

You should run an Instagram audit often, even when everything looks rosy. Consider it a strategy checker; it’s essential to try out different strategies to discover the best. It’s a way of keeping tabs on your strategies and noting the most successful.

You should maintain the most efficient strategy for achieving your goals. However, as seasons change and tides turn, even the best strategies may lose their stance, thus requiring a minor tweak or replacement.

To run an Instagram audit, you’ll need an Instagram audit tool. Examples are Hype auditor, Iconosquare audit, Minter.io, social insider, webstagram, etc.

While most audits tools come with a price, there are Instagram audit-free tools. You should use Iconsquare or hype auditor Instagram for a free Instagram audit.

Ten Steps For a Successful Instagram Audit

Let’s study the ten ultimate steps to your own Instagram audit. You can apply these steps to either a personal or a business account.

1. Define Your Goal and KPIs

Your general business goals ought to align with your Instagram goals. Set KPIs to help you achieve them. These are the foundations of audit, as you shall use them to grade the other steps.

2. Check if Your Branding Aligns With Your Goals

Create a spectacular image for your brand. Assess what all aspects of your account portray. Your profile, bio, content, hashtags, caption, and post should align and bring progress to your goals.

3. Examine Your Overall Visuals

To know the power of visuals, look at Coca-Cola, Nike, and Cadbury- two iconic companies. They keyed into the power of visuals till it’s now a focal point of their fame. Coca-Cola & Nike focused on circulating their logo and Cadbury, its rich purple color.

4. Scrutinize Your Profile and Bio

Before users follow any brand, they always go through the profile and bio, so yours should make a statement. First, flaunt your company logo & summarize details of your business in a few words, then insert a link to your website.

Ensure that your website’s landing page is top-notch. It should also convey the same information as your Instagram and social media accounts. You can change your bio and use it to flaunt your achievements.

5. Examine Your Content

Invest in a good content marketing strategy for your posts and captions. For example, trademark your pictures, videos, and reels with high quality. Also, ensure that all your posts are relevant that fit your audience.

6. Check the Consistency of Your Posts and Captions

Your posts and captions should closely relate to your brand’s content; otherwise, your followers may lose interest. An excellent tip is ensuring your posts align with your business image.

Your captions should be reflective of your aims. Also, since Instagram is mainly a visual platform, your images should be of high quality, not subpar.

7. Go Over Your Hashtag Usage

Proper usage of hashtags equals spontaneous growth. Track the performance of your hashtags and identify similarities between trending ones.

Use this knowledge to create hashtags. Explore the various types of hashtags to get a perfect one. You can use about 15-20 hashtags on a post to gain exposure. However, stick to relatable hashtags.

8. Scrutinize the Interaction and Engagement

Great engagement is the master key to brand awareness which is what we all want. However, what do you do when your engagement starts seeping down the valley? Adding CTA’s to your stories and ads to your reels is a game-changer.

You should try following and engaging related accounts, replying to DMs, and comments. You should also follow your most engaged followers, start public conversations and gather UGC. Finally, for more brand awareness, try collaborating with influencers- it works all the time.

9. Get a Perfect Posting Schedule

This audit scheme delves a bit into analytics as it questions the timing of your posts. For example, do you post at the most suitable times for your target audience? Do the time of your posts align with their time zones? These are questions you can ask.

Generally, most Instagram users are active from 9 am -12 pm and 8 pm- 10 pm. However, you can use an Instagram audit tool to get the accurate active times of your target audience. You can then schedule your posts and release them at the correct times.

10. Uproot Fake Followers

While you want your followers to grow, you need active followers, not fake ones whose presence never counts. Furthermore, Instagram’s algorithm detests ghost followers. Therefore, this reduces the credibility of accounts linked to them. As such, it’s imperative that account owners perform Instagram follower audits.

There you have it, your ten easy steps to a successful follower audit.

Conclusion

Rather than guessing and second-guessing with trials and errors to identify the source of your problem, you could use an Instagram account audit. In ten easy steps, you can decipher the crooked paths in your business account. Many need followers, engagement, and massive ROI but lack the strength and agility to chase after them.

In ten easy peasy steps, you can get all that and more. You can also achieve all your goals either before the set time or on time. So, buckle up and learn the ten steps to breaking the shackles weighing down your Instagram business success.

Hope this piece was enlightening? If you‘d like to interact with us, feel free to use the comment box.

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Brand Partnership: How Brand Partnerships Can Help Your Business Grow Faster

Brand partnership refers to pairing your business with another one in the same niche. In business partnerships, the sole aim is to ensure that all brands lift each other. This is done by maximizing the most muscular foot of each brand and merging it with another.

The brand partnership does not only help your business grow; it helps it grow faster. So if you’re wondering how then stay put and read through; this article is for you.

Key Takeaways

Every co-partnership aims to ensure that all brands involved in the partnership grow. This growth is achieved by creating growth strategies, using each of the brand’s biggest strengths. However, for a brand partnership to work, you must ensure certain things are in place.

Nonetheless, the most important one is making sure that you’re partnering with a legal business. After this, you can begin building shortlists and drafting proposals. The role brand partnerships play in helping your business grow is that they give you visibility. Not just that, you also enjoy the privileges of diversification, rebranding, and making more considerable investments.

Benefits Of Brand Partnerships

Brand collaboration within two or more brands is for the sole aim of growth. But how does this work?

There are a lot of benefits of brand partnerships; they include:

Giving Your Business A Wider Audience Reach

When two brands come together and build a good brand partnership strategy, there is always a wider reach. Even when the strategy is not yet implemented, you can attract the other brands’ audiences.

This is one of the reasons why partnering with a brand with good public relations is necessary.

Creates A Social Buzz

Whenever there is a brand merging, it provides something for people to talk about. In addition, web traffic becomes bigger since blogs will now be all about your brand partnership.

Since social media is the most prominent world group, it gives your business a better reach.

Opportunity For Diversification

Diversification is one of the many benefits you enjoy to help your brand grow when doing a brand collaboration. Diversification refers to leaving your present niche to expand to related or unrelated niches.

When companies enter brand partnerships, they can decide to diversify and not lose money.

The logic here is:

  • Company A is a tech startup based on software development.
  • Company B is a brand focused on website developments and movie production.

When these two businesses reach a partnership agreement:

  • Company A can decide to add website management and development to their brand.
  • Company A will do this without losing customers because of the affluence of company B.

This is why it is always advisable to build a brand reputation before going into a partnership. Johnson & Johnson [NYSE: JNJ] is a brand partnership example that benefited from diversification.

Enhancement Of Brand Perception

A precious benefit of the brand partnership is that it helps to increase your brand reputation. Social reviews and customer complaints are what make and destroy businesses nowadays.

When you partner up with a mother company with good public perception, it’ll rub off on your business.

This is why people hire influencers to be brand ambassadors for their businesses. When a person respected by society speaks of your business, people must listen. So ensure you’re entering a brand partnership with a well-respected brand to enhance your business perception.

Furthermore, for your business to grow with the aid of brand partnership, there are a few things that you must first make sure of.

They include:

  • Ensure you’re not the biggest investor in any program that doesn’t have a clear ROI strategy.
  • Do not partner with a company or brand that has a bad reputation. (Fraud, bad reviews, e.t.c).
  • Ensure you speak to a professional about the partnership before fixing your business into it.
  • Make sure your brand partnership strategy does not cause more loss than profit.

How To Make Money From Brand Partnerships

Ensuring you’re earning money from your brand partnership makes you an intelligent business person. Moreover, making money from brand partnerships is not tricky.

That said, there are ten easy ways to ensure you’re not losing from your co-partnership. They include:

  1. Creating a system.
  2. Build organization and focus.
  3. Begin to push ads with influencers and marketing platforms.
  4. Refuse underpaid collaborations. Know your worth!
  5. Grow evergreen social media channels.
  6. Pitch out long-term co-partnerships.
  7. Bring in more tracks.
  8. Never run out of creative ideas. You could hire an innovative content team.
  9. Adapt to pro-negotiations.
  10. Begin to network your brand with PR agencies.

If you follow these ten regulations strictly, you can never end up on the losing side of your partnership. Nevertheless, ensure you see your business partners as opposition more than friends. If possible, draft out business proposals to potential clients using the big brand letter heading. This way, you get to maximize the opportunities of your brand partnership.

Before using these regulations, ensure you reach an agreement term with your partner company. This way, you’re not causing any trouble or breaching contracts that’ll tarnish your business image.

Also, try to make sure you’re a pro at business negotiations, or you can hire the services of an expert. This way, you’re never making unnecessary losses. 

Brand Partnership Examples

image Credit: Pexels

Today, many businesses and brands have gone into collaborations to help promote each other.

 A list of them includes:

  1. GoPro and Red Bull.
  2. Kanye and Adidas.
  3. Starbucks and Spotify.
  4. Apple and Mastercard.
  5. BMW and Louis Vuitton.
  6. Uber and Spotify.
  7. Casper and west elm.
  8. UNICEF and Target.
  9. Nike and Apple.
  10. Airbnb and Flipboard.

All these businesses mentioned above are top-rated yet successful with their co-partnerships. This is a result of their hard work and support for each other.

Conclusion

Brand partnership is one of the oldest cultures of business. It has been studied and understood that companies stand a chance to do better when they merge.

However, brand collaborations do not mean that individual brands no longer have power over their businesses. It also doesn’t mean that partners will split every profit from each company.

The best way to make business partnerships work for you is by seeking the services of professionals.

What do you think about this piece? Do you have any questions about brand partnership? Kindly drop a comment.

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Brand Reputation Management: How to Make the Most of the 3 Pillars of Brand Reputation Management.

Brand reputation management refers to a process of monitoring the way customers perceive your business. The managers ensure the business reputation is secure and try to understand the views and reviews of customers. These views and reviews help maintain the business reputation as the owners get to fix up where they’re lacking.

To do this effectively, experts have put specific tools to aid. These are referred to as the 3 Pillars of Brand Reputation Management. These three pillars have been the best brand reputation strategy builders.

Despite being relatively straightforward, not everyone understands how to implement these tools properly.

If you fall under this category of people, there’s no need to panic. This article carries a detailed explanation and all you need to know to help you implement these tools properly. So sit tight, and read through.

Key Takeaways

Brand reputation management is crucial for every business or brand. Our focus here is online brand reputation management and how to achieve sound control. The three pillars are; Listening data, Competitor data, and Review data.

However, all of these cannot do without a  well-planned and experimented strategy. The easiest way to create a system is by proper brand reputation monitoring. If you monitor the brand well, you can build out an outline before you know it.

What Is Brand Reputation Management?

In brand reputation management, a business sets out a team to maintain its name. Brand and reputation management does not have to be physical, as almost all business reviews are now online.

Furthermore, it is the job of the business reputation managers to ensure they take the complaints of the consumers, not just receive those complaints. Additionally, they are to try to build a strategy and work on them.

Nevertheless, when there is a failure to perform on bad reviews, the business reputation will drain. However, this is not bad news for the managers but for the entire brand and business.

The 3 Pillars of Brand Reputation Management

Business experts have put out three essential tools to help with brand and reputation management.

The three pillars of brand reputation management are:

1. Listening Data

Undoubtedly, social media is the world’s biggest focus group. Therefore, there is no other way to build a reputation around your business than with social media listening. With social listening services, marketers can connect to social conversations surrounding their brand and audience.

The logic here is: that the mentions you get from your audience are just batter. When you use social listening, you can make the entire cake. What social listening does for your business is:

  • Illuminate opportunities.
  • Chip in to conversations all over the world that surrounds your business niche. This way, you’re ensuring your business gets seen too.
  • You can use the listening tools to track spikes and dips in brand management. It’ll also help you understand why.

2. Competitor Data

Many marketers and brand owners have agreed that social data helps keep them ahead of the competition. Likewise, online brand reputation management by other brands keeps you in the sight of competition. 

How competitor data works is that you have to monitor the reputation reviews on the socials of your opposition. This way, you can study their strengths and weaknesses from the customers who have used their brand. Your brand reputation management skills will now play when you pick those reviews and compare them.

You should compare the good and bad of your brand and see if there is room for improvement. This way, you always get to be one step ahead.

The summarized idea here is: that your fundamental aim is the brand reputation monitoring of your opposing business.

3. Review Data

The effect of social media reviews on businesses can never be overemphasized. Reviews are opinions and experiences left by customers who have patronized your brand and worked with you.

When these reviews are always wrong, they’ll have a lousy turnaround effect on your brand.

One way to build review data is to simultaneously prepare a folder and move several reviews. This way, you can effectively render your brand reputation management services. What you’re doing here is replying to those reviews and trying to fix up the lacking areas.

5 Steps To Create Brand Reputation Management Strategy

Image Source: Pexels

After you have put the three pillars of brand reputation management into use, the next is to create a strategy. There is a powerful brand reputation strategy for every successful brand and reputation management.

However, to create this strategy, there are certain things you must do first. Here, we have highlighted five easy steps to help you with brand reputation management.

They are:

1. Assess Your Present Brand Reputation

Before you move on to build any strategy:

  • dig properly into your audience data.
  • Find the strength and the weaknesses of the business. This will help you understand what brand reputation strategy to move with.

Doing this might not be as straight-to-the-point as you think. Consumers have different ways of leaving reviews so you can start from the most popular websites.

Note: You should never underlook Google ratings as they are the most commonly seen reviews on the internet.

2. Fix In Stakeholders

Brand reputation management cannot be one person’s job. So try to get more hands when you’re done with your brand reputation monitoring/assessing.

Fix worthy people and ask for their services to help you build a proper brand reputation management strategy. This way, you have a more hands-on deck and more ideas in the book.

3. Try to Create a Monitoring Routine

Keeping up with customer reviews can not always be as easy as it was. However, if you create a monitoring routine, you have the upper hand in dealing with customer sentiments.

Your routine keeps you at rest from unnecessary panics when you know there is a plan.

4. Establish a Crisis-response Plan

Creating a crisis response plan will help the company when you experience unforeseen circumstances.

Crisis can come in different forms. It could be:

  • Customer criticism over products.
  • Product launch fails.
  • Employee/branch errors.
  • Global business crisis.

5. Jump On Opportunities For Improvement

Keep in mind: BRM shouldn’t only be about managing risks.

Try to use your business’s strengths to build another marketing and advertising strategy. Pick the best reviews from your consumers and focus on building on them and making them your most vital feet.

Conclusion

The effect of brand reputation management on a business cannot be overemphasized. However,  not everyone can quickly build a reputation management strategy. This is why the pillars of brand reputation management have been put in place. If you study, understand, and put them in place, your business will stay in the lead.

What do you think about this article? Do you think it can help you build a proper brand reputation strategy? Let’s hear your thoughts in the comments.

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Social Shopping: Instagram, Facebook, and other Social Shopping avenues

Everyone loves to shop; lookout for new kinds of stuff and purchase them. However, some people might prefer to shop at the mall. Why not, though? Going to the mall allows you to wander about while picking things you love. But Social Shopping could also bring people a new experience when picking out new stuff.

One of the reasons people would love to shop at the mall is because they probably do not know what to buy. Going to the mall gives them a chance to choose. This experience is what social shopping platforms can potentially offer you.

Want to know more about social shopping? Or see how you can set up a shop on IG, Facebook, and other Social Shopping Apps? I have got you covered.

 

Key Takeaway

The fact of social commerce is not just about making sales and generating revenue. Although social media shops generate a lot of income, there are other aspects this strategy brings.  Social apps with this strategy make sure that users can purchase products without leaving the site. Eventually, this event builds trust between the platforms, sellers, and buyers.  So, it is a win-win situation for all parties.

 

What is Social Shopping?

This method of shopping has become a viral strategy. Social Shopping involves buying and selling digital and physical products via Facebook, Instagram, Tik Tok, and other platforms.

 

Social networks have created shops where users can promote and sell products. It also allows users to sell third-party products from other big companies and brands. With this feature, users can have a real-life shopping experience. That is because they can select different products from the catalog or shops.

 

There are various ways you can sell on social networks, but firstly, I will discuss how Facebook and Instagram shops work.

 

 

Instagram (IG) Shopping

Setting up an Instagram shop is possible for users with an IG business account. One fantastic attribute is that you can easily integrate this feature into your Facebook shop via the ‘Facebook Manager Page.’

 

Here is how Instagram shopping works; If you have a Facebook shop, it is easier to share shoppable content on your account. This content will appear on the news feed, where customers can click and purchase the products.

 

Also, you can create and set up an Instagram shop on your business profile. This feature allows you to sell products in many ways.

 

Marketers can share shoppable content and products on their business Instagram products.

 

Tagging the products in the videos, music, or pictures you share on stories will lead your customers to a shop.

 

People can directly purchase the products you tag without friction or navigating away from Instagram.

 

Alternatively, you create posts or ads of products you want to sell. Whichever way you choose to set up a shop on Instagram –there are many ways– selling products through this social network is an excellent experience.

 

Facebook Shopping

Facebook is another fantastic social shopping app. Since it is the parent app to Instagram, it is no surprise that they work similarly.

 

Before successfully shopping on Instagram, sometimes, you have to get some requirements on Facebook. However, Facebook has its setups, and it is something you must know.

 

Setting up a shop on this platform requires a Facebook page. But that is only the first step to the whole thing.

 

The most important aspect of this process is creating a shop. The few easy steps below will help you open a Facebook shop;

 

  • Go to the setting tabs on your Facebook
  • Select the Template and tabs option
  • Click on the edit button of your present Template
  • Select the ‘shopping’ option
  • Next, click on the ‘Shop’ tabs. You will be asked to fill in the details of your business. This information will carry what you sell, your location, and your payment system.
  • Click on the finish button. And your Facebook shop will be live.

 

With these few steps, you are set to receive customers to your shop. It is advisable to tag your products to your organic posts after setting up your shop.

 

So, the bottom line is that; Facebook and Instagram are the most common Social Shopping platforms. That may be because these Social Shopping apps are affiliated with each other. Also, most Facebook and Instagram users visit the app to get recommendations of products to buy.

 

However, other platforms play a huge role in social shopping today. And that is what we are going to discuss next.

 

Other Social Shopping Platforms

Setting up a shop on social media platforms does not stop at Facebook and IG. The emergence of Tik Tok has also made the platform a promising avenue for social shopping. Pinterest, Snapchat, or even Amazon live could be alternative platforms.

 

So, let’s briefly look at shopping on these social media platforms;

 

Tik Tok

Tik Tok has become the most visited site in 2022. That encourages a lot of shopping opportunities. Although they are other ways that generate revenue on the app, permission to set up a shop would be fascinating. But social shopping requires that you purchase a product without leaving the app. This feature is already functional in China and looking to spread to other countries.

Social Shopping tiktok

Pinterest

Pinterest is another app that can give users social shopping insight. This App is very famous in America, but it is accessible globally. Many Pinterest users visit the site to look for product recommendations. Pinterest’s feature of Products pins has helped search for products.

 

If a user clicks on a product image, they will get suggestions for other similar products. Here users can easily purchase products they like.

 

Snapchat

Snapchat recently launched a store that is Shopify powered. This feature allows users to buy products from the app. Another fantastic part that comes with this app is; Users can take a photo of a product with their phones, and the app can tell them where to purchase the item online. Isn’t that great? Shopping becomes easy, Right?

 

So far, I have discussed some of the fascinating features of social shopping. This medium mostly shows why users can get the same experience when wandering about in a shopping mall.

 

You get the luxury of picking a product even when you do not know what to buy.

 

How Lucrative Is The Social Shopping Business?

Facebook and Instagram are the best platforms for setting up social shops. That is because 72% of Instagram users make shopping decisions from the app. On the other hand,  23% of Facebook and Pinterest users visit this app to get shopping inspiration. Although the numbers are pretty lower for Snapchat and Twitter, social media seems to be a huge market for many users.

 

The revenue generated on social shopping is estimated to be $474.8 billion. And this amount shows how profitable setting up a shop on a popular social platform could be; the gains would be high up there.

 

Final Thoughts

Social Shopping is fast growing into the mainstream. It has emerged from Facebook and Instagram to other platforms. The social commerce/shops feature in Tik Tok makes it another exciting social shopping platform.

 

Although Facebook and Instagram shops seem popular, other social shopping apps are also good social commerce platforms.

 

So, if you were looking for a social shopping insight, I hope this article has given you enough information.

 

Found this article helpful? Please share it with your friends and families

 

 

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AI Marketing: Top 10 AI Marketing Tools in 2022

Digital marketing today takes shape in different forms. It has become a very vast marketing strategy for marketers. This workload has encouraged Artificial Intelligence (AI) in marketing. There are now many tools that help marketers solve numerous problems while saving time and cost. These AI marketing tools have become mainstream in marketing strategies in recent years.

 

AI in marketing can help marketers in different ways, including Email marketing, content creation, and automation.

We will discuss some of the best AI in digital marketing, their importance, and how marketers can use them.

 

Key Takeaway

Artificial Intelligence has not only brought value to marketing but also in other areas of the digital space. Companies and small businesses depend on AI for data that help them make vital decisions. AI has also proven to be a valuable tool for freelancers running individual businesses. This tool has brought value to many online business owners with its excellent performances. The guarantee of results is the reason AI software appeals to everyone.

 

What is an AI Marketing Tool?

AI marketing tools are software built to display intelligent execution. AI tools use data provided by an Artificial Intelligence program to make automated decisions. Although humans program the data, the tools complete these tasks without the help of humans.

AI technologies are helpful in digital marketing, content marketing, automation, email marketing, etc. This technology helps content marketing by providing practical tools to create, edit, and structure marketing content.

Digital marketing has also been made easier with Artificial intelligence. That is because AI advertising helps digital marketers run successful campaigns and scheduling.

These are some of the vital features of how AI works with marketing strategies. So, this software provides a way for anyone in the digital space. They help to complete tedious and complicated tasks.

 

Why Should I Use AI Marketing Tools?

Marketing for businesses today has become more competitive with access to sophisticated tools and software. One of the uses of AI software can help marketers anticipate their competitors. Aside from the fact that it saves cost, more work can be done in less time.

Content creation, competitive analysis, email automation, and other marketing strategies can be completed efficiently. You can optimize every piece of information that this tool offers. And AI tools provide valuable information. So, you are sure of making a good choice if you invest in any AI tool.

ai marketing

 

10 Best AI Marketing Tools You Should Use in 2022

AI tools are beneficial to different marketing strategies. Whether you need an AI in content marketing, digital marketing, email marketing, or any other marketing campaign, there is a tool for you.

This section will discuss some of the top AI tools for any marketing strategy you want to use.

These marketing tools include;

 

1.    Phrasee

Phrasee is a practical artificial intelligence tool for creating great email copies, social media captions, and digital content. It generates artificial language learning systems that produce effective email subject lines, social media posts, etc.

This tool also makes almost accurate predictions of your audience’s favorite content and performs according to these results.

Social media marketers mostly use this tool to create excellent ad copies for Facebook, Instagram, and other social media platforms.

 

2.    Personalize

Personalize is another artificial intelligence platform that assists marketers with email marketing.  This tool uses real-time activities of the most interested users, allowing marketers to identify valuable subscribers.

Metrics such as click-through rates and time users spend on a site are what Personalize uses to provide helpful information.

With this data, you can identify your target and categorize them into a specific email series.

 

3.    Seventh Sense

Seventh Sense works similar to Personalize in how they optimize subscribers’ behavior. But in this case, this tool gives you an insight into the best time to send emails. It also helps you suggest how frequently you should send emails.

 

The artificial intelligence of the Seventh sense generates data from when each of your contacts opens their emails. This information helps schedule emails with your contacts at an appropriate time.

A starting price of $64 per month can give you access to their excellent features.

 

4.    SEMrush

With SEMrush, you have one of the most popular and effective content marketing tools. This platform can assist marketers in different ways, especially in SEO and Pay-per-clicks (PPC) campaigns.

SEMrush rush offers valuable data in the analysis of SEO, social media marketing campaigns, and PPC advertising. Marketers can track ranking keywords and other successful ads with SEMrush. It is also an excellent platform for marketers’ to perform competitive analysis to enhance their business growth.

Although it is very efficient, this tool goes for a whopping $119 for the monthly subscription.

 

5.    Surfer SEO

Creating good content with the help of artificial intelligence is now a thing. Surfer SEO has proven to be a handy platform to optimize blog posts, create articles, and produce content outlines within a few minutes or even seconds.

The unique attribute of Surfer is its integration of SEO-optimized content. That means you can write articles using specific keywords.

 

6.    Copipilot

ECommerce websites and other stores mainly use Copipilot. This software helps in integrating social media activities with Facebook messenger. With copipilot, you can chat with customers in real-time and handle orders and sales.

This tool makes it easy to integrate your ECommerce store with a messenger app. They also have a free 7-day trial, after which the cost is only $10 per month.

 

7.    ChatFuel

If you are a marketer who runs campaigns often, this software would be valuable. Chatfuel can help you send automation via Facebook messengers.

If you are running an ad campaign and you get replies from customers, chatfuel automatically sends responses to customers.

Marketers can also use this software to answer FAQs from their customers automatically. The pricing of chatfuel starts at $15 per month.

 

8.    LivePerson

LivePerson is another excellent tool for sending automation. You can connect this tool with Facebook, Instagram, Twitter, etc. With bots, Liveperson can maintain conversations with your customers in real-time.

 

One good aspect of this tool is monitoring the algorithms to make smarter decisions. This algorithm system would make the software more effective as it would get used to your workflow over time.

 

9.    Grammarly

Grammarly has become a handy tool for content marketers. This tool helps to polish content and make them comprehensive. The Grammarly AI software handles the tone, style, and spelling of your content. This tool is also very efficient in correcting grammar errors, making our content look professional.

Ai marketing tool grammarly

It has a free plan, but the Business and Premium packages offer better services. Grammarly premium access starts from $30 per month.

 

10.    Acrolinx

Acrolinx is another AI software that works similarly to Grammarly. Content marketers can equally use Acrolinx to improve the quality of their content. With this tool, you can proofread your content to reach the brand’s metrics.

Like Grammarly, users can also set the tone, grammar, and style of the content.

 

What are the Advantages of AI Marketing Tools?

AI Marketing covers different marketing strategies and has come with excellent results. That shows the impact of AI in Marketing today. Below are some of the benefits of AI in digital marketing and other marketing strategies.

 

  • AI tools Automate emails, messages, and social media posts.
  • It also saves time and costs.
  • Boost marketers’ return on Investments (ROI)
  • AI also provides quality information and data to enhance different marketing strategies.

 

What do AI Marketing Tools Offer?

Artificial Intelligence software comes with some of the best features for various marketing strategies. Content marketers, digital marketers, or even social media marketers all get value from one AI tool or another. Here are some of the features marketers get from this software;

 

  • Content creation
  • Automated campaigns
  • Chatbots
  • Competitive Analysis
  • SEO and PPC analysis
  • Social media scheduling etc.

 

Are There Free AI Marketing Tools?

Most of these marketing tools come with monthly pricing. These prices may not be affordable to individuals or some startups. Although some of these tools come with a free trial, access to completely free AI tools might be challenging.

However, some of this software still gives access to free versions for users. Grammarly, Surfer SEO, Exod.ai are among some of these tools with free versions. But the premium packages are always much more effective.

 

 

Final Thoughts

AI in marketing has proven to be a game-changer. The use of Artificial Intelligence technology has made it easier for marketers.

In any marketing category, there is always a tool that makes work easier. The prices of some of the software might be a challenge, but the return on investment proves that AI is worth every penny.

So, I believe this article has given you all you need to know about AI marketing software.  

 Find this post helpful? Please share it with your friends and families.

 

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How Video Content Marketing Can Improve Your Seo In 2022

SEO is a pain point for every business that leverages digital marketing to boost sales, traffic, and clicks. Over time, SEO trends evolve, and different strategies to improve SEO come to light. To stay relevant and have a competitive edge, you must constantly renew your SEO strategies. For 2022, we have discovered a new SEO trend, and the spotlight is on video content marketing.

You may be wondering how video marketing is “new” as it has always been in existence. Moreover, analysis has shown that the true potentials of video content marketing are yet to be explored, especially in enhancing SEO. Therefore, video content marketing is a great means of marketing and for improving SEO.

This article explores how you can use video marketing to improve SEO for your business in 2022. You will also find effective tips on social media video marketing and video content marketing tools you can leverage to boost your SEO.

 

Key Takeaway

Video content marketing is a great tool for improving SEO. Video content marketing helps businesses build and stay in touch with their audience/customers/clients. With the right video content marketing strategy, you can double your SEO rate, and your business can perform better digitally.

 

SEO is a pain point for every business that leverages digital marketing to boost sales, traffic, and clicks. Over time, SEO trends evolve, and different strategies to improve SEO come to light. To stay relevant and have a competitive edge, you must constantly renew your SEO strategies. For 2022, we have discovered a new SEO trend, and the spotlight is on video content marketing.   You may be wondering how video marketing is "new" as it has always been in existence. Moreover, analysis has shown that the true potentials of video content marketing are yet to be explored, especially in enhancing SEO. Therefore, video content marketing is a great means of marketing and for improving SEO. This article explores how you can use video marketing to improve SEO for your business in 2022. You will also find effective tips on social media video marketing and video content marketing tools you can leverage to boost your SEO.   Key Takeaway Video content marketing is a great tool for improving SEO. Video content marketing helps businesses build and stay in touch with their audience/customers/clients. With the right video content marketing strategy, you can double your SEO rate, and your business can perform better digitally.

Video Content Marketing

Videos are rapidly becoming the top form of digital content format for businesses with a digital presence. From Facebook to Instagram, YouTube, and TikTok, businesses now use brand-related video content to make announcements, launch new products and services, and increase brand engagement in general.

Video marketing strategies have existed for a while. Still, the lack of effective strategies and tools and in-depth understanding of video content marketing reduced the potency of video content marketing. However, video content can help many businesses acquire and retain customers when used the right way. They can also build a stable and loyal community or customer base and consequently increase brand recognition.

Video content can help marketers generate more leads, and it is becoming a top marketing trend in 2022. Results from a recent survey have shown that people across the globe are watching more video content online than ever before, with the number of videos watched online almost doubling since 2018. The results also revealed that marketers feel more confident about the effectiveness of video content, as it has a huge influence over traffic, leads, sales, and audience understanding of brands.

With the steady rise of video marketing, it is a known fact that consumers will continue to use videos as far as their relationships and interactions with brands are concerned. This is why you must include video marketing in your SEO strategy to enjoy its numerous benefits.

Before exploring the different video content marketing tools and strategies for improving SEO, let’s look at the numerous benefits of video content marketing.

 

Benefits Of Video Content Marketing

  1. Video marketing is a great way to imprint your brand in your audience’s mind. This is because it is easier to remember something watched than something read. With quality video content, your existing and new audience will be quick to remember your brand when they need related products or services.
  2. Video marketing can improve your SEO. Think of branded videos as lead magnets. It is so effective that it can influence your audience to visit your website more than any other form of content. This means more traffic and conversion. Read on to find out the video content marketing strategies you can use to improve SEO.
  3. Video content fulfills all the conditions of the perfect content in this fast-paced world we live in. Moreover, video content has a wider reach as it is available on all social platforms and accessible on the go.
  4. Videos increase your brand awareness.
  5. Video content has more chances of going viral. From the exponential growth of TikTok in just a few years since it launched, you can tell that this is true.

 

 How To Improve Seo With Video Content Marketing In 2022

Now more than ever, many consumers are relying on videos to decide what to buy. As a result, Google is also launching new features to help users find what they need from video content. Some of these new features include:

  • Clip markup: With this, you can highlight the main points in your videos so your audience can skip to the important parts immediately.
  • Seek markup: On the other hand, this feature allows Google to understand how your URL structure works. It automatically allows the search engine to display the important parts of your video.

You can optimize your video content to improve your SEO with these new features. To do this, try the following;

  • Start by adding more videos to your pages. Web users spend over 88% more time on web pages with videos, so adding them to your content can help increase your website’s engagement, rankings, and traffic.
  • Use the new features described above appropriately and ensure they are keyword-rich. For example, using specific markups gives your page a higher chance of ranking high in relevant searches and increases interaction.
  • Use your videos to answer questions your target audience is asking and ensure you address important topic details.
  • Your videos should promote educational, value-rich, and entertaining content.

Above all, ensure your website is responsive, user-friendly, and fully optimized. Your video content won’t be as effective if your website takes minutes to load or if there are other glitches. On the other hand, an optimized website lays the perfect foundation for a good SEO strategy combined with video content marketing.

 

Conclusion

The importance of including video content marketing into your SEO strategy for 2022 cannot be overemphasized. When used the right way, video marketing will boost your SEO and help you make more sales through effective conversion.

 

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MEME MARKETING: HOW TO USE MEMES TO BOOST YOUR CAMPAIGNS

Like the famous meme coin in the image above became a sensation in the cryptocurrency world, so has meme marketing made a grand exit into the world of digital marketing.

 If anyone had said meme marketing would become a crucial digital marketing strategy about five years ago, no one would have believed it.

Memes were considered fads for the younger generation, but now, businesses can leverage them to boost their social media campaigns.

Meme marketing takes digital marketing to a whole new level, and we will be discussing that in this article.

 

You will also find successful meme marketing examples and meme marketing strategies.

 

Key Takeaway

 Meme marketing is a new, creative, and fun strategy that can help you boost your brand’s social media campaign.

Memes are captivating, and they attract audiences of different kinds. With the right memes and effective strategy, you can exceed your marketing goals and take your brand’s campaign to new heights. It will also increase brand awareness and interactions.

 

Meme Marketing

Let’s briefly describe memes before we get into what meme marketing is.

On a general level, memes refer to ideas or jokes that go viral on the internet. They can come in any media format like GIFs, videos, and pictures. Memes like video content can go viral, and we have numerous examples of viral memes.

The ability of memes to go viral is why marketers are taking advantage of it and exploring all the great benefits of meme marketing.

 

Meme marketing involves the use of memes for brand marketing and promotion. This form of marketing is low-budget, fun, and relatable. Being relatable, your audience will find it easier to connect to your brand’s story. Subsequently,  this will increase your brand’s engagement rate and ultimately boost your campaign.

 

The value of meme marketing goes beyond its viral ability. Some facts support how effective meme marketing can be. Here are some of them;

 

  • Over 50% of social media users share funny content, including memes.
  • About 55% of consumers between the age of 13-35 send memes weekly, and an estimated 30% send memes daily.
  • Almost half of the young adult population on social media platforms follow meme accounts.

 

Memes also have a higher reach when compared to conventional marketing graphics, and thus, they yield higher results in terms of engagement.

Need more proof about the efficacy of MM? Read on.

 

Benefits of Meme Marketing

Meme marketing has several benefits that will certainly impress you. They include;

  • Meme marketing is less expensive compared to other forms of marketing. There’s no need to come up with original content. Simply modify the meme to suit your brand, and it’s good to go. Lower costs and efforts.
  • Memes are relatable. Everyone sees a meme, and they can instantly relate to them. This is why memes are so popular. Your audience can relate to brand memes, making it easier for them to engage with your posts.
  • Memes attract new audiences. Memes are arguably the most shared content on social media. As a result, your existing audience will share your memes. This will attract a new audience and combine with other effective strategies. As a result, you can convert your new audience to loyal customers.
  • Memes trigger instant reactions.
  • Memes allow you to tell your brand’s story and identity.

 

Examples Of Meme Marketing

 As mentioned earlier, there are numerous examples of popular memes brands have used for marketing. Below are some examples of meme marketing;

 

  1. “How it started versus How it’s going?” If you didn’t come across this meme, you have been hiding under a rock. Individuals and businesses used this phrase to depict how far they have come. Some were hilarious, and some; inspiring.
  2. The Bernie Sanders Meme. The internet will never forget Bernie Sanders’ outfit at President Joe Biden’s inauguration ceremony. An image of him trended for days as a meme, and businesses keyed in on it by editing his sentence and fitting it to suit their brand’s identity.
  3. Kim Kardashian’s Outfit At The 2021 Met Gala. If there’s anything we love about the Met Gala, it’s the stunning outfits the stars wear. However, the famous Kim K’s outfit (all-black) against her half-sister, Kendall Jenner’s stunning and shiny dress, went on to trend as a meme. The meme was used to depict before and afters, positive and negative, and many more contexts.

 

Other meme marketing examples include the popular meme of superstar, Drake, rejecting something and another of him endorsing something else. Again, brands used this to promote their products and services.

 

How to Boost Your Campaign with Meme Marketing

Meme Marketing

Meme Marketing is all fun, but you need to integrate it into your digital marketing strategy the right way. Here are some tips that will guide you on using memes to boost your campaign.

 

  1. Know your audience. Study your audience to know what they like and need from your brand. This way, you modify memes to address their pain points.
  2. Keep it fun and relatable. People expect memes to be funny. So don’t use memes that are too serious, and ensure your memes are relatable.
  3. Don’t use vulgar words. Avoid using insults or vulgar words. They can discourage your audience.
  4. Select memes that suit your brand style. Not all memes are suitable for your brand.
  5. Don’t use call-to-actions (CTAs) in your memes.
  6. Use memes when they are viral. Memes are trendy, and people lose interest in them fast. So use your memes when they are trending.

 

If your brand is brainstorming meme ideas, think of your user persona. What are some challenges they deal with? How are they approaching those challenges?

 

You’ll probably find a humorous, meme-worthy answer.

 

 

Conclusion

The meme culture is making a wave in the digital marketing space, and if your campaigns aren’t effective enough, you should consider meme marketing to boost your campaigns and get better results.

Memes have been proven to have worked as marketing tools, and now is the time to get in on the action!

 

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Step by Step Guide to Recover your Hacked Instagram Account 2022

Over the years, Instagram users have been losing their profiles to scammers. It is becoming alarming that people start looking for ways to recover hacked Instagram account. In fact, it feels so bad losing the account you spent years building to hackers. It can be annoying to lose the followers, photos, and videos you cherish so much.

The most frustrating part is that the hacker may even delete them for their selfish interest. Instagram takes account protection seriously, but hackers always have their tricks to bypass the security. The good news for you is that you can get back your hacked Instagram account.

This article will show you everything you to know to have your account back.

 

Key Takeaway

Hacked Instagram accounts are profiles taken over by overs for the reasons best known to them. A hacked Instagram account is recoverable by acting immediately. Users need to use strong passwords and set up 2-factor authentication to secure their accounts from hackers. A sign to know you can no longer access your Instagram account includes a sudden increase in activities. Intruders can also delete videos and images on your profile.

 

Signs Your Instagram Account Has Been Hacked

For every individual that chooses to create an Instagram account, hackers hacking chances also increase. So, if an intruder gains access to your profile, how would you know? Someone who is not observant will not know until they can’t log in anymore.

Before it gets to not being able to log in, you can detect hackers’ presence when you notice the signs below:

  • There is an exponential increase in the number of Instagram users you follow.
  • You start seeing posts and updates that you didn’t initiate
  • Your message box shows you sent a lot of people messages (Investment scammers)
  • All photos and videos deleted from your profile without your consent
  • You no longer have access to the account.

We learned these common complaints from several users who lost their accounts to hackers. It is essential never to overlook suspicious activities on your account. Acting quickly can save you the headache of looking to recover a hacked Instagram account.

 

Can I Recover my Hacked Instagram Account?

You can still revive your account Instagram account. What comes first is discovering that an intruder is using your Instagram as soon as possible. Finding out late may cost you the account forever. When the hacker changes the key information you need to access the account, that will be the case.

Instagram makes it possible that everyone can have an account that represents them. Hackers, sometimes, capitalize on the number of followers you have for their selfish interests. Even users with insignificant followers fall victim to this unethical behavior.

Regardless of the number of followers you have, recovering your account may be impossible if you don’t find out early. Instagram cannot possibly help you if you don’t provide essential information to get your account back.

 

How to Recover Hacked Instagram Account

We cannot overemphasize the need to act very fast when you notice that an intruder is running your account. If you are one of those who lost their account, this is what you can do to get it back:

 

Contact Instagram Account as soon as Possible

The moment you notice suspicious activities on your account, report to Instagram immediately. No need to have a second thought before you do so because contemplation can make your account go for good.

 

By calling Instagram attention to it, they will review your account and prevent the hacker from using it.

 

Use your Email for Recovery

It is always good to have your Instagram account link to your email. It will be helpful if you want to get your account back from hackers. Instagram will notify you if there is an unusual login activity on your account.

 

It could be from a new device or a different location entirely. Request a new login link with your associated email address if you get the notification. Use the forgot password button for iPhone users or Get help signing in for Android users.

 

Add the email you want to receive the login link. Immediately you receive an email for password change, click it to go to the new password page. Make your new password difficult to hack, or use a password manager for that.

 

Hackers can go through the same process, but you have the privilege to stop the attempt. The “Revert this change” option comes with the email you will receive. So, click the button to restore your account.

Step by Step Guide to Recover your Hacked Instagram Account 2022

Can Hackers change my Email Address?

Yes, hackers can go to the extent of changing your email address. Cases like this make it difficult to recover your hacked Instagram account. Once all the details that refer to you are out of the picture, you won’t have any proof of ownership. That is another reason for you to act fast.

However, there is still something you can do to revive the account: Firstly, use the Instagram help page to complain. Make your reason clear that the hacker replaced all information that connects you to the account. State your recovery email and other email linked to the account in your complaint.

Also, provide your Instagram username and other information related to the account. If you can make this information available, chances are you will get back the account after Instagram reviews it.

With this process, you can own your account again without stress.

 

Can I prevent Hackers from Gaining access to my account?

We learn from experience, and technology is also helping in its way. With the tips you will see below, hackers don’t stand a chance.

  • Protect your account with 2-factor authentication
  • Keep your Instagram password-secured (Don’t give it to your friends too)
  • Combine different characters in your password (e.g., Adobe943$$#)
  • Change your password regularly (2 -3 months interval)
  • When you get a notification for a login attempt, change the password.
  • Desist from login into your Instagram account from other websites.
  • Do not save your password on computers that are not yours.

If you can adhere to these options, your account can remain secured. It will save you from unethical hackers.

 

Conclusion

Everyone Instagram account means a lot to them. So, losing it can be painful, especially if it is a source of income. The good news is you can recover your hacked Instagram account. Your quick response to suspicious activities on the account will make it easier. It becomes more complicated when the hacker wipes off all your information. So, do whatever it requires when the time is right.

 

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Instagram Account Hacked – Common Phishing Scams and How to Avoid them

Out of about 1000 users who have their Instagram account hacked, more than 60% of them come from phishing. Cybercriminals are good at using it, but many innocent users don’t know about this. These hackers create tricked login pages that make you fall into their trap.

It is even more dangerous if the hacker gains access beyond just your Instagram account. Phishers make irresistible offers meant to deceive people. Sometimes, they imitate the actual Instagram login page to get your details. Unknown to you, you log in using the link provided, and that’s all they need to take over your account.

Fortunately, you can prevent this from happening to you. That is why you are reading this right now. Don’t stop at this point because you are about to gain valuable information to keep your Instagram account safe.

 

Key Takeaway

Phishing scams are the reasons many Instagram users lost their accounts to hackers. It involves creating a link to imitate the login page of Instagram to get the login details of unsuspected users. Hackers engage in an Instagram hack to monetize people’s information. A phishing scam is preventable by using a strong password and giving every link a second thought.

 

Instagram Phishing – What does it mean?

Have you ever received a random message requesting that you click on a link to access your page? Or you got a mail saying a bonus is waiting for you when you use the attached URL. It could be a direct message on Instagram or sent to your email. Whatever the case, chances are a hacker wants to hack your account.

Instagram phishing is fraudulent attempt hackers use to steal your information for monetization purposes. If your Instagram account is hacked, the cybercriminal uses it to deceive people. For example, your followers may start seeing fake promotional content.

Sometimes, hackers persuade your followers to invest in dubious Ponzi schemes through direct messages. The scary part is that you can lose more than your Instagram account. They may steal your banking details and other valuable info that represents you.

That sounds scary, right? Yes, it does. Luckily for us, identifying phisher messages isn’t difficult. They have something in common.

 

Signs that show you received a Phishing Message

Anyone can fall into phishing scams because their messages are close to being original. If you are not careful, you think the messages come directly from Instagram. The signs include:

  • There is a lot of typographical error in the content (Poor use of English).
  • Links are usually in short forms (bitly)
  • You receive a direct message (DM) on Instagram claiming to be official.
  • Persuading you to send money
  • Images or attachments don’t look original

Some cybercriminals go to the extent of imitating the official email address of Instagram ([email protected]). They usually add a letter when it won’t be visible to their victim. That makes it very important to check the sender’s email before taking action.

Don’t leave phishing scams hanging without reporting to the proper authority. By notifying Instagram, you would help to make the community stronger. So, how can you do that? Read on to discover more insight to preserve your Instagram account.

 

Common Instagram Phishing Scams you should know

As we said earlier, phishers will urge you to take action when they send you a direct message or mail. That sense of authenticity can knock you off your feet if you are not careful. For everyone to be safe, Instagram highlighted the activities below as scams:

  • Romance
  • Lottery
  • False job opportunities
  • Loans where they ask you to pay advance fees
  • Fraudulent investment (Ponzi scheme)
  • False Subscription for a service.
  • Giveaways requesting you click on a link before you can be a winner.

They try to capitalize on your emotion to trick you. Sometimes, scammers bring an offer that sounds too good to be true. If you are not observant, you can fall victim to their deceitful act. In other cases, they scare you because they find your weak point.

Instagram password hackers differ; some push you to take action ASAP, while others can be reserved. The calm ones are difficult to detect because they can wait for a month before hitting you. So, whenever you deal with a stranger,  ensure it isn’t easy to win your trust.

 

What to do when you Accidentally Use a Phishing link?

A stitch in time can save hundreds. If you fall for phishing scams by mistake, being proactive will save you identity damage from every angle. This is what you should do:

 

Report to Instagram

It is necessary to call the attention of Instagram to the dubious activity. It helps in getting rid of cybercriminals on social networks. If you fail to do so, other users can fall victim someday. Therefore, it is your responsibility to reduce scammers on the platform. This is definitely one of the best ways to prevent your Instagram account from being hacked.

 

Confirm your Banking information are intact

Cybercriminals also target your bank details. To prevent losing your money, check to see that suspicious transaction happens on your account. If need be, you can ask your financial institution to freeze the account temporarily.

 

Change Password Where Necessary

Don’t continue using your password on all accounts, including your bank. Create a new password with different characters. There should be no similarity between the old and new passwords. That gives you a high level of security.

 

Use Instagram ID Hack Checker:

You can stay protected with the service of an ID theft checker. These are credible institutions that monitor your accounts to prevent suspicious activity that could lead to financial loss

Instagram Account hacked

Image Source: Mail Guard

How to Avoid Instagram Phishing Scams

Scammers deploy different tactics to gain access to people’s accounts. When they notice a trick isn’t working, they look for another alternative. That is to say, Instagram phishing isn’t leaving the internet space. If that’s the case, we need to brace up and deal with the situation by ourselves.

These are the things you can do to avoid them:

 

Activating two-factor authentication

With the level of suspicious activity online, the password is not enough to keep your account safe. 2FA requests additional verification to ensure the rightful owner is the person using it.

 

Ignore Login Links in Messages

It’s better to follow due process than use that link sent to your inbox. Don’t give in to their request, no matter how the scammer urges you to use the link.

 

Ignore messages requesting something

Most times, scammers come with lines like they have a surprise waiting for you when you click the link. It’s a trap. If you are going to click any link, ensure it was a conversation initiated with the right person.

 

Beware of who follows you

Except you know someone personally, don’t engage strangers with suspicious accounts. We aren’t saying there is no stranger with good intention. However, check their account to see what they represent.

 

Anti-virus can prevent accessing suspicious sites

Anti-virus comes in handy to prevent malware that can cause damage. Norton and E-set are a few of the anti-virus you can use to protect your account and other information.

 

Conclusion

With different phishing tricks, it’s easy to get Instagram Account hacked, especially if the user is not careful. Scammers hide their true identities to scam people. It would be best to do your research before taking any action when you receive a random message. Follow the highlighted point in this guide if you want your account free from the scammers’ net.

 

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How to perform social media competitive analysis in 2022

If you aren’t conducting a social media competitive analysis for your business, it will be difficult to level up with your competitors. An ideal scale to measure business performance is checking how your rivals are doing in the internet space. That doesn’t mean unhealthy rivalry, but a strategy to improve your marketing techniques.

In today’s business world, one of the significant objectives of management is survival. This is achievable through understanding what your competitors do to remain relevant. And given the marketing evolution, it’s obvious many businesses now advertise on social media.

Businesses like yours perform social media competitive analysis to evaluate their goals if you are not aware. They want to do better than you by outsmarting your techniques. That makes it necessary for your brand too. So, what’s the way to go about this? That’s why you are reading this.

You are about to discover invaluable information that can help build a formidable business.

 

Key Takeaway

Social media competitive analysis is an assessment of your competitors’ business operations, including marketing techniques. It helps a brand understand how their business is performing compared to their rival. A business can identify its strength and weakness using the analysis. Also, it gives an insight into developing an effective growth strategy to perform exceptionally among competitors.

 

What is Social Media Competitive Analysis?

The word “Analysis” implies investigating a phenomenon based on a handful of information at your disposal. You can decide to analyze your sales, profits, or overall business operation. This analysis type is an internal evaluation of your brand to see its performance without external factors.

It becomes competitive when you start comparing your business to brands offering the same services as you. In that case, we can say you want to know if your business is flaring well among its rival. You can focus your analysis on products, marketing, or other aspects of their businesses.

Now, talking about social media competitor analysis, it is the ability to analyze how your rivals’ content is performing online. We refer to social media sites like Facebook, Instagram, and others when we say online. This idea is to position your brand as the leader in your niche.

You can redefine your marketing strategy with social media competitor analysis tools by capitalizing on the strength identified. Do you know why this is important? If you don’t, it’s because we have over five billion users interacting on social media channels daily.

If you cannot strategize to capture leads, you will fall far behind others in your industry. We are sure you don’t want to be a backbencher.

 

Is Performing Competitive Analysis necessary for my business?

As we said earlier, any business that wishes to grow rapidly should not underestimate competitor analysis. It exposes you to loads of information about your audience that your competitor might not know. You can develop a befitting social media strategy to scale up your marketing processes with this insight.

Analyzing your competitor’s social media strategy equips you with ideas on the best way to organize your KPIs. It enables you to see your content position in comparison to your opponents. You can leverage the information you discover to create content that will perform well on social media.

It is understandable if you find it difficult or don’t know how to create engaging content. Innovation isn’t that simple, but social media competitor analysis will inspire you to become creative. Everyone has been recycling what is already in existence. You can be unique with the insight you gain from the analysis.

Although competitor analysis isn’t as easy as it sounds, the sure thing is it will save you a lot of money. That will happen when you employ free social media competitor analysis tools. Yes! It is possible. There are tools designed to help you perform it.

 

 

How can I perform Competitive Analysis on Social Media?

You don’t have to pay heavily to analyze the social media strategy of your competitor. You only need social media competitor analysis tools to get it done. Now, let’s show you a step-by-step guide on how you can assess your rival’s social media strategy.

 

Define and Itemize your Competitors

Can you assess a person without knowing anything about them? Of course not. It is essential to find brands that offer the same services as you. Once you discover that, you should also find their favorite social media sites.

You can perform Facebook competitor analysis if your target businesses are on the platform. In the same vein, using free Instagram competitor analysis tools can help you achieve the exact result.

Things you should look out for include keywords, rank in search engines, and social searches. Take note of the top performers as they are integral to organizing your KPIs. You can also discover your competitors through your audience.

How to perform social media competitive analysis in 2022

Extract Relevant Information

Assuming you have already identified the key competitors. The next thing is to dig deep to understand their social media marketing strategies. Also, you will need to visit their website and social media handles.

You have to note down several things, particularly their content types and engagement level. It is essential to be conversant with the tone in their content and the times they share them. You will learn about their marketing strategy and their response to negative comments.

Knowing if your competitors leverage influencers to reach a larger audience is also necessary.

 

Conduct SWOT Analysis

Now that you have all the information you need, it’s time to assess it. The assessment will reveal your business’s strengths, weaknesses, opportunities, and threats. A thorough analysis shows when your business stands among the pack.

The internal factors such as strength and weakness are within your control. Therefore, build on your strength and weakness to enable your business to grow strong internally.

The external factors such as opportunities and threats require utmost attention because they are directly within your control. Take advantage of the opportunity and develop a cushion effect to manage the threats.

 

Monitor the Social Media on a Timely Basis

Yes, it should be a cycle. It does end at identifying strengths, weaknesses, opportunities, and threats. It is necessary to keep gathering data because of market trends and frequent changes.

 If you want to stay up to date, the best practice is to perform quarterly a social media competitors’ analysis. It provides you will see your competitors’ performance in real-time.

Doing this helps you identify opportunities and develop a strategy to manage threats. Remember to discard obsolete indicators and add relevant data you discover while monitoring.

 

Conclusion

Becoming one of the best in your industry is not difficult. It requires using social media competitors’ analysis tools to design the right marketing strategy for your brand. Marketing isn’t the same as it used to be in the past, so you must do whatever it requires to be relevant. So, what are you waiting for? Run a check on your competitors now to gain the insight they need to grow.

 

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Instagram Verification: Top Benefits of getting Verified on IG

Many people, mainly social media personalities, aim to get their accounts verified on Instagram. Verification badges were originally put into someone’s account to prove that their account is a real account. Also, to help people find the real accounts of celebrities and public figures. As the use of Instagram rises (especially for famous people and businesses), many scammers are using it to create fake accounts that they use to spread fake news and sometimes get people’s personal information.

verified instagram accounts

 

Verification badges are indeed a great way to keep yourself safe on Social Media. But as time goes by, they become a symbol— a symbol for fame, influence, and authority. We also think that when we see a verified account, we automatically assume that it is someone famous.

 

For these reasons, most of us think there’s something special about having a verification badge on our profiles or getting our accounts verified. While it is true, there’s still more to learn about what a verified Instagram account can do for you.

 

Things that are Only Available for Verified Instagram Accounts

 

Helps you easily connect with your audience

If you have a verification badge, it will be easier for your fans, audience, and supporters to find you. Why?

It is because verified accounts are prioritized on the search results. To add, it would be easier to know that they are interacting with your real account as well (considering that some Instagram accounts are possibly fake).

 

Swipe up feature

Verified accounts are also privileged with the Swipe Up feature. The feature allows users to add their website to their IG stories and put a Swipe Up button to invite their audience. It is one of IG’s special tools that brands will surely love.

 

Builds trust

Only 1% of Instagram users are verified meaning that Instagram had a very strict decision process whether or not to verify the account. They consider your account’s activities, followers, relevance, and more to let people know that it is worth it to follow you.

 

 

A verified Instagram account cannot transfer ownership or modify its purpose

One of the best things you can enjoy with your verified account is that it allows you to be unique and special. Since verified badges aren’t transferable, it gives your audience the ability to see your distinction from other IG accounts. It makes your account special and reliable since it undergoes a thorough verification process.

 

Early Access to New Tools

Aside from the already existing tools available for verified accounts we’ve mentioned above, the Meta team will surely launch new Instagram tools to help you grow your audiences, so brace yourself for that!

Verifying your Instagram account might take time and hard work but with the special privileges you’d get after, it’s safe to say that getting your account verified is worth it.

 

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Facebook Verification: Benefits of being Verified on Facebook

We all get to see the white checkmark in a blue badge on most social media, especially on Facebook. And that is called the “verified badge.” But, what exactly is special with verified Facebook accounts? Read on to find out.

 

A verified badge will appear on our Facebook profiles and names once Facebook verifies our account. The verification badge serves as proof of a Facebook page or profile’s authenticity.

 

With the number of people creating fan and poser accounts, this verification badge helps us determine if we are interacting with a real account. And aside from that, there are also things only verified Facebook accounts could do!

 

This article will give you a list of features and functionalities available only for verified Facebook accounts.

 

Things that are Only Available for Verified Facebook Accounts

verified Facebook accounts

 

1. A verified page or profile cannot transfer ownership or modify its purpose

One of the best things you can enjoy with your verified account is security. Since a verified Facebook page or profile cannot transfer ownership or modify its purpose, you can guarantee that your account is secured.

 

Facebook will still allow you to do minor modifications, but you have to note this:

“Facebook name, category, and bio updates are reviewed before they’re posted.” On top of that, if you wish to transfer ownership, you may lose your badge.

 

2. Verified profiles are prioritized in search results

Your profile appears first when people try to look for profiles or pages in your category with a verified badge. It helps your target audience find you easily while ensuring that they are interacting with your real account.

 

3. Facebook’s local alerts feature.

This feature is currently available only to local government, public health agencies, and first responder pages in the US and selected cities in Australia. Its goal is to help the government maintain a safe community. And this is one of Facebook’s features that only verified accounts could use.

If your Facebook account or profile is verified as government, state/local emergency response agency, state/local public health agency, or state/local law enforcement, you are eligible to access Facebook’s local alerts feature.

 

 

4. Access to branded content tool

Indeed, account verification allows you to do more with your Facebook page and profile. Aside from safety and security functionalities, verified Facebook profiles and pages can also access the Branded Content Tool.

Brand Content Tools is one of the monetization tools by Facebook which allows you to create posts that feature third-party sponsors, brands, or products. This feature allows you to collaborate with brands and even earn income by featuring them on your page.

 

5. Early Access to New Tools

Aside from the existing tools available for verified accounts mentioned above, Facebook will indeed launch new tools to help you grow your audiences, so brace yourself for that!

Having your profile or pages verified by Facebook can indeed make a huge difference in how you handle and grow your audiences. It gives you access to tools that are not available to regular Facebook users helping you grow faster on Social Media. We hope you’ve learned a thing or two about verified Facebook accounts.

 

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Facebook Media Portal: What You Need To Know About Facebook Partner Portals

There’s no doubt that Facebook and Instagram are some of the top social media applications used by marketers and content creators to connect and engage with their audience, market, and supporters. On the other hand, it is also used by many for personal and entertainment purposes. Let’s see what the Facebook Media Partner Support Portal is all about.

facebook media partner

As of now, according to Facebook’s most recent investor’s report, their user count grow by up to 2.895 billion every month while Instagram has 1.393 billion active users as of 2022. With this growing number of users, it is not impossible that they encounter issues and problems while using the app.

 

And that’s where the Facebook Media Partner Support Portal comes in.

 

 

What is a Facebook Media Partner Support Portal?

Facebook Media Partner Support portal is the perfect place where you can find assistance from Meta’s Media Team. You can send all of your account inquiries to them directly and expect a response within 2 business days. Once your request is submitted, you can always track its progress in the support inbox. In addition to that, you can also browse the portal for common questions regarding the application features.

 

Yes, Facebook Media Partner Support is a one-stop place where you can get answers to all of your account questions but there are conditions you should note before submitting your requests to them.

 

Guidelines Before You Submit Facebook Media Partner Support Request

 

Requests on behalf of friends and family, will not be supported:

Take note that you can only send requests on behalf of public figures, media organizations, and related businesses. You cannot send on behalf of people who are personally related to you.

 

Only authorized representatives should submit a request:

Sending in requests on behalf of people and organizations that you are not affiliated with is strictly prohibited.

 

Observe honesty:

Meta team wants your transparency and accuracy so make sure that all of the information you’ll send is true and correct. It will affect the progress of your request.

 

Observe respect:

Unless you have new information that might help you improve your case, kindly refuse to resubmit your request.

 

Here are some prohibited actions that you should also keep in mind:

 

  • Submitting fake documents and information.
  • Pretending that you’re a Meta employee.
  • Using Media Partner Support Portal to gain money.
  • Resubmitting a request in less than 30 days after your previous submission.

 

Learn more about the guidelines here.

 

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How to Leverage Press in Your Sales Cycle | USE PRESS AND MARKETING TO GENERATE SALES

The ultimate goal of marketing is to convert leads into customers that is why sales and marketing are always correlated. But oftentimes, the projection of the way we do marketing tips slightly on the other side than where we aim it for. Read on to find out how to use press and marketing to generate sales.

Whether you are a B2B, B2C, or D2C business, there should always be a strategic way of placing your marketing campaigns and media releases to cover not just an extensive reach of audience but also to align with the business goals and vision.

 

You should incorporate press and media into your marketing to leverage the number of sales you can gain.

 

Content Strategy

As they say, Content is King. Your audience always consumes information through the content you share on social media. Photos, videos, articles, or even simple text can attract and go viral if placed in the right time and position.

 

Paid Ads

Paid ads is no doubt an effective way to use press and marketing to generate sales. Sometimes, even if we grow organically without problems, doing paid advertising can definitely boost the outreach of your brand. The way to effectively promote is to target the people outside your organic advertising in order to maximize the cost and its revenue.

 

Email Marketing

Email campaigns are one of the general ways to grow your audience and do sales. It is like having a pen pal where you send relative information about your business and your industry while also giving them the opportunity to connect and experience your products.

 

Partnerships

If you haven’t started with building relationships, then you should do it now. Having partnerships and collaboration with other brands give you the opportunity to tap into the audience, not within your target market but potentially interested to buy from you.

 

“PR is a sales job. We’re in the business of selling clients’ stories and ideas to publications.”, is an interesting way to look at press and sales side by side from SHIFT Vice President Cathy Summers.

 

In hindsight, there is a tiny gap between PR and Sales as both deal with audience, prospects, leads, and opportunities. The only thing that separates them is how you strategically position your media activities to convert them into closed deals and buyers. (source)

 

Now that you know what the areas are to place your PR to generate sales, here’s how you can help to amplify more of your marketing efforts.

 

Lead Magnets

Everyone always likes free stuff, right? But the way you can be unique out of all the things you give for free online is to give them a resource like PDF, checklist, video, etc. that already gives them incredible value and they can use it in their lives immediately.

 

Testimonials

Happy customers and satisfied clients are a free marketing tool. You can use their word-of-mouth power to influence other people to buy products from your brand. They are living evidence that what you say reflects in what you do.

 

Awards

These wins and growth are your way to increasing the credibility of your brand. May it be applied content or granted voluntarily to your business, it creates a huge impact not just to your customers but on other brands as well that can lead to more partnerships and increased revenue.

 

We have seen how to use press and marketing to generate sales in this article, next, is taking the needed action. There is still a fine line between press and sales which can overlap and be overlooked. The way you can effectively create a continuous sales funnel is to start with a plan of action in building your press and media approach, and how you can cross-promote in between.

 

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How to Get Verified on Social Media with Press?

Countless brands and businesses have already been connected to media in some ways. Maybe through TV, news, online, partnerships, interviews, and many more. Now, it is more common in the form of social media and networking sites. In this article, we’ll quickly walk you through how to use Press to get verified in social media.

 

When doing your marketing, it is important to see that your brand events and campaigns are well covered in social media. One of the ways you can do this is by including press releases in your marketing strategy.

 

What is a press release?

How to Use Press to Get Verified in Social Media

A press release is a public announcement usually given to newspapers, television, and magazines to report an official statement from the business about a new product, service improvement, new partnership, etc.

 

Modern media releases, to be honest, are better than the previous, traditional ways of doing press releases as you can get more creative with how you can share to your audience how well your brand is doing in your industry.

 

Leverage your social media credibility by including press in your marketing strategy.

 

Active exposure to customers

Press should be part of your content strategy to inform your audience and potential buyers why they should trust you and how they can benefit from your products. Use it as a pivot point to drive traffic from your press releases to your sales funnel.

 

Enhance visibility

This is one of the best ways to use Press to get verified in social media. SEO or search engine optimization is one way to increase the reach of your brand and by using press, you are more likely to boost your brand’s search ranks because of the relativity of your content.

 

Show market and niche expertise

Press releases are not only for announcements but rather can also be used to present case studies done by the brand. Research and development can show your knowledge of your products as well as the concepts and technologies behind your offers.

 

Bring authenticity to your brand

Partnerships, awards, and recent discoveries in your industry are also part of the authenticity you are building for your brand. Customers are attracted more to the growth and strategies of the brand which makes them decide to buy from you.

 

Achieve brand authority

When you have press integrated into your marketing, it brings a higher level of impact to other brands within your industry where your brand becomes the standard of workmanship and leadership.

 

To start with your press marketing, outline your content by answering the following guideline questions.

 

  • What is my press release about?
  • Why is it relevant to my audience?
  • Do I have vital information I can share?
  • What impact am I trying to create?
  • How did we start with this topic?

 

Now, you have known how to use Press to get verified in social media. Your goal in press marketing is to get the word about your brand out there as far away as possible. Therefore, the farther your brand awareness goes, the higher the power you have gained to influence other brands. Also, the greater are your chances of getting verified on social media. Whether it is in Facebook, Instagram, or LinkedIn, your brand can use the power of press to catapult its credibility to achieve the verified badge.

 

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2022 Social Media Verification Requirements: What You Need to get Verified

People nowadays browse through social media to learn new knowledge on the brands and influencers they follow. One of the things they usually look after is the verification badge beside the profile name. Therefore, let’s take a look at some Social Media Verification Requirements.

 

So, what is a verification badge?

 

A verification badge is a symbol, usually a checkmark or a blue circle that is shown on the left or right side of your social media profile name and is used to make their profiles stand out from fake ones and dummy accounts. It is commonly seen in high-profiled celebrities, brands with a huge following, and government institutions and officials.

 

Unfortunately, these verification badges are not easy to get. In fact, it is hard-earned credibility and is given to those accounts with proven quality, trust, and reliability in the information they share online.

 

If you want to get the social media verification for your profile, these are the three aspects you should look at to increase your chances:

 

Authenticity

The social media app verification team needs to know that your account is a real person or business. Thus, building the trust between the user and the platform is the first factor that will (hopefully) get you the winning hand. Since the verification badge is used to note real accounts from fake ones, the legitimacy of your account lies in the ways you can prove it may be through business documents, identity cards, history of workmanship, and such.

 

Activity

Verification teams look at your activities within the account as well. If you are after the verification badge, you have to engage with your audience through liking, reacting, and commenting back on their comments. Regular content updates also count as an activity with quality information and attractive media.

 

Accountability

Regular content updates don’t mean you need to post whatever you want every day. Keep in mind that there are still guidelines for content posting. The general idea here is that your content should be factual enough to be backed with reliable sources as needed; it should not degrade nor discriminate against anyone or anything in the platform and should never be involved in any unlawful acts. As a content creator, it is your responsibility to share valuable things on these social media platforms.

 

 

Many social media platforms offer a verification badge, and it comes in different formats and styles. The most common is the blue checkmark which is visible on Facebook, Instagram, and LinkedIn. Also, some other forms follow the platform’s branding, like a yellow circle for Snapchat, a violet checkmark for Twitch, and a red checkmark for Pinterest.

 

The general requirement to have your account verified is to have the following information.

 

  • Identification Document of the Person or the Business (i.e. driver’s license, tax report, utility bill, etc)
  • Profile or Page Category (i.e. news/media, sports, government, etc)
  • Country/region of operation
  • Audience Profile (who is following your page)
  • External resources (press marketing, interviews, features, etc)
  • Certain number for followers/likes (depending on the platform)

 

– Facebook

 Social Media Verification Requirements: HERE’S WHAT YOU NEED TO GET VERIFIED ON SOCIAL MEDIA

Facebook is the most used platform with millions of users around the world. It is a built-in one site where users can share photos and videos. Users can also share short captions, live streaming, community groups, and even a marketplace for merchants.

 

The infamous blue checkmark can be yours by simply following their guidelines here.

(https://www.facebook.com/business/learn/lessons/verify-facebook-instagram-account)

 

– Instagram

Instagram is the most hailed platform for image and video content sharing. It is one of the platforms that people seek to get to know about their brands. People also get inspiration from the “instagrammable” ways of getting high engagement on their content.

 

Add that blue checkmark on your account by knowing their guidelines.

(https://about.instagram.com/blog/announcements/understanding-verification-on-instagram)

 

 

– YouTube

YouTube is one of the biggest video-sharing contents online where users engage by watching videos and shorts (YouTube’s version of Stories). Users also use this platform to conduct live streaming for webinars, gaming, and others.

 

If you want to get your YouTube Channel verified, watch this video

(https://www.youtube.com/watch?v=L2BZQlnlc5M)

 

 

– Pinterest

 Social Media Verification Requirements: HERE’S WHAT YOU NEED TO GET VERIFIED ON SOCIAL MEDIA

Pinterest is an image-sharing platform where users publish pins and boards that serve as their profile homepages. Creators often use these pins and boards to get inspiration for the project they’re working on like art, interior, pattern, textile, DIY, smart hacks, etc.

 

Get your Pinterest account verified by reading this article

(https://help.pinterest.com/en/business/article/verified-accounts)

 

 

– Twitter

twitter

Twitter is a microblogging and social networking site. It also allows people to enjoy their freedom to get instant access to updates, provide bits of information, and share their personal updates. Furthermore, it is easy to consume the content of this platform as it is short and brief that’s why people can spend hours browsing through this website.

 

A Twitter Badge can get you credibility and you can get on here too.

(https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts)

 

 

– TikTok

 Social Media Verification Requirements: HERE’S WHAT YOU NEED TO GET VERIFIED ON SOCIAL MEDIA

One of the fast-emerging platforms since last year is TikTok where users also consume short and brief content but in video format. It is an endless relay of videos from different content creators that usually use trending music as their background and filters to use for their actual content.

 

Though there is no application process, here’s what you can do to get TikTok Verification.

(https://newsroom.tiktok.com/en-us/how-to-tell-if-an-account-is-verified-on-tiktok)

 

Take advantage of the Social Media Verification tips that we have discussed in this article to get your profile verified with ease.

 

 

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How to Build Brand Authority with Press?

If you are a growing brand and looking for your business to scale in different ways, you have probably heard the phrase “brand authority”.

But what exactly is brand authority?

Brand Authority is the power to bring obedience to your brand and the industry you serve. It is the influence you spread and the advocacy you promote to your audience. If you establish it right, you’ll not only be the talk of the town, you’ll leave an impact on other brands as well.

 

A good brand with high authority is seen as the leader of the niche industry they are in. It becomes the standard of how other brands should go with their press and marketing.

 

Few of the brands that have proven high brand authority are:

 

  • Adobe Photoshop – the word Photoshop is used colloquially as a verb meaning “to edit” a design, photo, or video.
  • Vaseline – the word Vaseline is used to interchange with the term “petroleum jelly”
  • Walmart – a one-stop-shop providing affordable goods while strategically being closed to communities for their customers to reach them easily

Brand authority

 

It may seem overwhelming as the brands who already have the authority are huge businesses and they usually belong to the Fortune500 but you don’t have to be an expensive brand to gain authority.

 

One word to ignite your brand authority is awareness.

 

Your brand should pop up in all the channels it is suited for. For example, if you are a software company, GitHub and Reddit can be a space where you can interact and make your brand known. If you are an interior designer, Pinterest and Instagram can be suited for you to share your best artworks and photos.

 

Brand Awareness in simple terms is making your audience aware your brand exists. Be where your customer is. Once you get your placement in your customers, then you can now convert “awareness” to “authority”.

 

Create a strategy

Understanding that planning how your brand goes should be the first step to get clarity and direction on where you want it to be.

  • How do I position my brand in the market?
  • When is the right time to promote?
  • Is there a need to niche down the brand?

 

 

Invest in marketing

Technology is evolving and so are your consumer behaviors. Most consumers nowadays have access to social media platforms such as Facebook and Instagram. You can also have onsite fairs and bazaars to personally meet your customers.

  • What should I post about my brand?
  • Why should I spend time on social media?
  • Should I appear in news, TV, or articles?

 

 

Show your Expertise

One of the important aspects of having a brand is your advocacy of why it exists in the first place. You need to show your consumers that you know exactly what you are doing and why you are doing it. It is your way to be the leader of your own industry

 

  • Build exposure through social media
  • Share the why’s and how’s of your products
  • Invite podcast shows and pages to feature your brand

 

 

Present the best quality

 

Your brand solely relies on the products you offer. It is one factor that makes your customers buy from you. If your offer sucks, then all will go downhill from there.

 

  • Provide live demonstrations of products
  • Acquire testimonials and features from your clients/customers
  • Send your products to review companies

 

 

Gain trust from your consumer

The goal is to make your visitors into buyers into loyal customers. But it is a crucial part that can make or break your business. People need to see that whatever you say your brand is, you are able to present it clearly to your customers.

 

  • Join trade shows, fairs, bazaars, and marketplaces
  • Reach out to niche blogs and influencers
  • Create live demonstrations of your products

 

Brand Authority is an investment built over time and the return can be fruitful if done right. Your brand should focus on how you can earn this reputation.

 

  • Create publicity announcements for new products, store openings, etc
  • Invest in partnerships and business collaborations
  • Shout Out all the wins and awards you have earned
  • Make the founder/CEO advocate their vision for the brand

 

Now that you have started to convert your awareness to authority, make sure that whatever you do within or outside the brand, is well exposed in your marketing activities.

 

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Ultimate Guide to Facebook video ads 2022

It’s not news anymore that video is one of the best performing content across social media. As a marketer or a brand, it is necessary to understand Facebook video ads to engage more audiences. Unconsciously, people spend hours on Facebook carried away with watching videos.

A forecast by Cisco showed that online videos would generate over 80% of traffic for brands using Facebook Instream ads. This implication is that video marketing will increase brand awareness than other content types. So, if you want your products and services to go far and wide, adopt Facebook video ads.

If you are thinking about how to go about it, we design the guide to provide you with insights to get started.

 

Key Takeaway

Facebook video ads is a marketing strategy that involves creating dynamic visual content to deliver your brand’s message to audiences. It is an efficient tool to grab audience attention and boost web traffic. Facebook video ads also increase conversion rates. Effective video ads must meet some criteria such as file type, ratio, duration, and file size before.

Ultimate Guide to Facebook video ads 2022

 

Why Should you Consider Facebook Video Ads?

Businesses have been advertising their products and services before the advent of social media. Publicity and promotion of goods took a new turn since digital marketing hit the center stage. And with social media platforms having over 60 million users combined, it means your target audience is online.

The exciting part is that Facebook offers the best tools for marketing among the social media platforms. The Facebook platform has not less than two billion users streaming videos on it. That presents an opportunity for brands to engage their audience through informative and entertaining video ads.

Additionally, Facebook video ads offer brands a unique way to engage with their audience. According to social media marketing statistics, about 50% of online users follow a brand because they want to see their video content on social media. That shows your brand stands a chance to reach a wider audience.

 

How Do Facebook Video Ads Work?

If you have been on Facebook recently to see random videos pop onto your screen, it means you saw a brand’s advert. Digital marketers target some indicators to make that possible. You saw the ads because your likes are part of their metrics to get to their potential customers.

You can do the same for your business. We are confident it will generate tremendous results based on our experience and available data. However, you must understand that Facebook video ads are not free. Before you can have your videos appear in users’ timelines on Facebook, you need to run paid ads.

You can create and upload videos in your ads manager. Also, if you have a video already uploaded to your page, you can boost it using Facebook video ads.

 

How can a Business Benefit from Facebook Video Ads?

There are numerous ways brands can leverage videos to grow their business. The most significant is capturing online users’ attention at first glance. If your video is captivating enough, your audience will be willing to spend hours watching it.

A survey on video marketing revealed Facebook users spend not less than 100 million hours watching videos daily. Among these videos, about 46% of them passed clear information across within the first four seconds. We discovered that more than 70% delivered the message within 10 seconds.

It speaks volumes of what your brand can do with Facebook video ads. If you aren’t sure of the advantages yet, below are what you will gain from advertising through this channel:

  • Create awareness for your brand
  • Tell the world about your brand’s proposed values
  • Catches audience attention for engagement
  • Increases your brand’s value
  • Educate potential customers than text and images

 

 

Creating a Facebook Video Ad for your Brand?

You already know what Facebook video ads have in the bag for your brand. Let’s walk you through how you can create one with Ads manager.

 

Have a Clear Objective

It is essential to have a problem you want to solve before initiating a campaign. Understandably, every business is out there to offer solutions. However, identifying the pressing needs of your audience can help you develop the right campaign objective.

 

An established business can have engagement and conversions as its campaign objectives. A start-up, on the other hand, may consider traffic and awareness. Any brand can choose to tell its brand story using video advertising.

If you can determine this, creating a befitting video for that purpose won’t be a problem. If your brand has a robust customer base, you can target getting more views on your page.

 

Specify your Audience

A campaign will be successful only if it gets to those who can relate to the advert. That is why Facebook offers you sufficient filters to target users. Therefore, you must identify the people that align with your business and campaign objectives.

Facebook allows you to select filters as much as you want to ensure you reach your target audience. The good thing about it is that Facebook will charge you only when your prospective customers engage you.

 

Choose where to see your Video Ads

You can specify the areas on Facebook where you want your videos to appear. It could be a news feed, stories, marketplace, or other pages on the platform. It’s okay if you don’t know how to do it. That is why the automatic placement option is available.

By automating the placement of your ad, the Facebook algorithm places the videos in suitable places. You can adjust and redefine the options later when you see how your content performs.

 

Create the Video

Now that you have other things set, video creation comes next. Every video must meet requirements if you want them to come out well. Expectations differ from one customer to another, so it is crucial to create high-quality videos.

To avoid making mistakes, check old videos to see how they perform. Things to note include the format, video quality, and engagement rate. The reviews from previous sales should guide you when making a new video.

 

Run A/B tests

If you have a series of campaigns you run to achieve the same marketing objective, you can test to see the top performers. That way, you can try another video option if one is not converting as expected.

Keep doing this until you can boost high-converting video ads that tell a lot about your brand. You can also try Facebook in-stream ads and run an A/B test to see its performance.

 

Conclusion

Creating Facebook video ads has a lot of potential for every business. Statistics showed its relevance to marketing strategies in contemporary times. If you aren’t using it already, now is the time to start. Facebook has all the tools you need to succeed with your marketing campaigns. Take the necessary steps now and see how the story changes for your brand.

 

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Top 10 Social Media Trends CMOs Must Know In 2022

Social media is a fast-paced digital environment that is constantly evolving. In 2021, there were different trends and challenges, and many brands jumped right on them. It shouldn’t come as a surprise that there are new social media trends in 2022, and many businesses are taking advantage of them. As a Chief Marketing Officer (CMO) of a brand, you must know these trends to enhance your social media marketing strategies for 2022. CMOs are usually under a lot of pressure to deliver results. So we thought to compile these trends into a list of the top 10 social media trends in 2022. Every CMO out there should know to stay abreast with marketing trends.

 

Key Takeaway

Like it or not, social media is the future of marketing. As a CMO who wants your brand to remain relevant, you need to stay ahead of these trends and incorporate them into your marketing strategies for the business year. The trends listed in this article have been identified as the top social media trends for 2022. We believe every CMO should know them.

 

 

Top 10 Social Media Trends 2022

social media trends 2022

 

     1. Advertising budgets:

Yes, social media advertising budgets are a thing. There has been an exponential increase in money spent on social media ads over the years. While you must spend within a limit, you must also consider your business goals for the year and how social media marketing will help you achieve them. Having a moderate and well-structured social media advertising budget will help your brand build a more robust and lasting relationship with customers and increase online sales. If you don’t have a budget for social media ads, now is the perfect time to set one.

 

     2. Video Content:

TikTok and Instagram Reels took over the world of social media last year. Even YouTube came up with YouTube Shorts. As you must know, many videos went viral through these platforms. They even propelled some businesses and individuals to the limelight. 2022 is definitely the year for you to invest in video content that will speak to your audience and grab their attention. You can also go live and engage with your audience and customers/ clients in real-time.

 

     3. Influencer Marketing:

One social media trend that can’t go out of style is influencing marketing. Collaborations on social media between businesses and influencers have always existed and continue to do so. However, there is a new trend in influencing marketing. Brands now prefer to work with influencers than with small audiences. This is because they have identified influencers whose values align with their brands and know that marketing is more effective.

 

     4. In-app Shopping Capabilities:

Major social media platforms now have in-app shopping capabilities as long as your brand is eligible. This makes digital business easier as customers and clients can make transactions right from their social media accounts without going to the brand’s website or sending messages.

 

     5. Authenticity:

It may sound ironic, but social media users say authenticity is important. People are starting to realize that the glamour of social media is usually fake, and they are leaning towards authentic brands who tell it like it is. Authenticity and transparency are now crucial tools for social media marketing. You should add original, fun, informative, value-rich, and educating content to your social media marketing strategy.

 

     6. Stories:

Of course, social media platforms had to think of a way to make things more fun and engaging. They came up with stories! Snapchat may have pioneered the movement, but now, Instagram is the leading platform for stories. You can engage your audience, go live, do polls, and many more with them. You don’t have to send survey links to your customers anymore.

 

     7. Performance Metrics:

Forget your brand’s follower count. You can actually track your progress on social media and focus on the metric that matters; revenue. Besides the number of likes, you can track the number of website clicks and how well people are actually talking about your brand through shares and saves. You can also use a social media analytics tool for in-depth analysis.

 

     8. All-round Customer Acquisition:

The days of sticking to one social media platform are long gone. At least one person has 2-3 social media platforms they actively use. This means that your target audience is not on one major social media platform but is instead spread across different platforms. If your brand has been focusing on one platform, join the new 360 customer acquisition strategy trend.

 

     9. Educational content:

If your brand’s social media platforms are all about promotional content, you may have noticed a decline in the level of engagement or even sales. The new trend for brands is achieving a thought-leader status in their industries, and to do this, they need to educate their audience. If your brand is a luxury fashion brand, you want people to think “Haute Couture” and think about your brand. That can only happen when you give people something tangible to think about. Educational content can come in different forms and is not restricted to infographics alone.

 

     10. Security:

In 2021, cybercrimes, especially fraud and business scams, were rising. The more we adopt technology solutions, the more vulnerable we are to cyber-attacks. You need to adopt a solid security system for your social media platforms. Also, endure you have an active user-friendly website that can serve as a backup in the event of a  virtual shutdown, as happened with Facebook in 2021.

 

Conclusion

If you are yet to tap into the trends listed above, it is not too late to do so. Combining these trends and integrating them into your marketing strategies will help drive sales and create more awareness. If 2021 was a year of ineffective marketing strategies, make 2022 different with strategic social media marketing.

 

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How to Use Instagram Insights

Almost every firm has turned to social media in recent years, and sales and promotion are mostly dependent on organic traffic. Hence, the need for Instagram Insights. In addition, social media is a rich source of revenue. As a result, specific procedures must be done to ensure that all available opportunities are fully used.

If you’re new to Instagram analytics, some of the terminologies used in data analysis for marketing purposes may be confusing. Fortunately, this post will guide you through all the processes necessary to effectively maximize the prospects provided by Instagram insights.

 

Key Takeaway

The insight feature on Instagram is an analytic tool that shows the metric of an account. Data analysis is the most effective way of getting firsthand information on your viewers’ preferences, and an insight feature is an analytic tool that shows the metric of an account.

Other Instagram analytics tools exist, but Instagram insight is the most popular. However, you must be a business or corporate account user to access Instagram insights. The insight tab contains three tabs; Activity, Content, and Audience.

 

Instagram Insights and Instagram Marketing

Instagram has a whopping 1 billion active users at the time of writing this post, and the numbers appear to be climbing by the day. With such a large readership, Instagram is unquestionably one of the top platforms for finding clients.

However, you should keep in mind that the Instagram market is fiercely competitive. Therefore, you’ll need to use all available tactics to keep your customers’ attention to stay on top of the food chain. Otherwise, they’ll be drawn away by more interesting content.

So, what is Instagram insights? Instagram insight is basically an analytic tool for tracking your account progress. It shows data on your content as well as your followers’ demographics and actions.

As a marketer, you must know when, where, and how to engage your audience most effectively. Due to this, insights have become very helpful. Instagram insights are, without question, the most effective marketing tool. As a result, it keeps you up to date on your performance. Moreover, it literally informs you how many people like what you’re doing.

Data analysis based on these insights reveals which of your pieces of content elicits the most responses from your audience. Furthermore, with this information, you will be able to comprehend your viewers’ interests. Also, you’ll be able to choose which angles to improve on to provide the audience with exactly what they desire.

Instagram analytics serves one primary goal: to aid content promotion on Instagram. In the long run, you should also take the Instagram algorithm into account. In addition, Instagram can boost or mar your visibility. However, it is handy only when you’ve learned what works best for your audience.

More interesting content will almost certainly result in more clicks. Also, the more hits you get, the wider your audience will be expanded by the Instagram algorithm. Besides, every company benefits from a larger audience.

 

How to Access Instagram Insights

Only business accounts can view Instagram insights. Regardless, you can take a few simple steps to convert an existing personal account to a corporate account. To do this;

  • Go to Instagram and sign in.
  • Go to the page where you can customize your settings.
  • Select ‘Account’ from the drop-down menu.
  • Click the ‘Switch to Professional account’ button.
  • Click ‘Done’ after choosing a category.

Afterward, it’s also a good idea to link your Facebook business page to your Instagram account. This way, your potential clients will be able to view both of your timelines in this manner.

How can you view your account’s insight now that you’ve engaged the Insight feature? You just need to;

  • Go to the dashboard for your profile.
  • Select the Insight tab from the drop-down menu.

However, you’re not going to obtain this information straight away. It should take at least seven days for the compilation to be completed and made available. Also, note that you would not get insights on posts you made before activating the insight feature.

 

 

Exploring the Insight Tab

How to Use Instagram Insights

The Instagram Insights tab is divided into three, each of which is divided into subtabs. These tabs contain various data that will provide you with a general overview of your account’s performance. The main purpose of these tabs is to keep track of your Instagram engagement on Instagram. The following tabs are briefly explained below:

 

     Activity:

Under the insight tab, the activity subtab appears first. This data estimation reveals the engagement rate on your timeline over the last seven days. It also includes a full breakdown of how many times other people have viewed your timeline.

In addition, there’s the number of likes you’ve received and the number of comments left on your posts. You can also see the number of individuals who have emailed you using your email link.

The activity tab is split into two sections: discovery and interaction. On your timeline, Interaction keeps track of how many activities occurred. On the other side, discovery is in charge of exhibiting the performance of your content. It indicates the number of individuals who find it engaging and worthwhile.

 

     Content:

The Content tab follows the Activity tab. It gives you additional information about each post you make. It is organized by three tabs: story, speed, and promotion. The speed tab displays your feed’s data over the past two years. Also, you can break down the data into the number of reaches, followers, saves, and shares, among other things.

The story subtab reveals the performance of all movies and photographs posted on your story in recent times. On the other hand, the promotion page displays the results of all of your paid posts and promotions.

 

     Audience:

This tab examines your audience and their patterns of behavior. It provides you with all the information you’ll need to increase your Instagram engagement. Also, it provides you with all the information you need to increase your Instagram engagement. For example, it displays the location, age, gender, and active period of your viewers, as well as a study of your recent follower increase.

With all of the knowledge in this area, you’ll know exactly what to publish on Instagram and when to post it to get the most engagement.

 

Conclusion

Social media has evolved into a marketplace, and to compete, strong marketing abilities are essential, just as they are in any other market. Instagram is the second most popular social media platform after Facebook, and it has provided enhanced tools for all traders to make sales efficiently.

Instagram insights have greatly improved all marketing strategies. In addition, It has aided several brands worldwide in expanding their consumer base and generating significant revenues.

This post delved into Instagram insights, what they are, and how to get the most out of them. If you have any questions, kindly leave a comment below.

 

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How Experiential Branding Can Boost Your Business Growth in 2022

Experiential branding imprints your capabilities in the minds of your customers and provides them with compelling reasons to buy from you. It is how your customers will perceive your uniqueness and distinguish you from your competitors.

The need for branding has become a requirement due to the harsh nature of competition in numerous industries. In addition, how consumers react to your services is determined by the character of your brand.

 

Key Takeaways

All of your activities should always evolve around marketing your brand. To market effectively, you must establish a strong relationship with your target audience. This and more is what branding does for you.

Branding has a wide range of applications and benefits. The good news is that you may either hire professional aid or manage your own brand. Nevertheless, try to choose the most strategic technique for attracting an audience.

 

Taking Your Business to Another Level

Before you open your doors to the public, be sure your credibility is established. Hence, confirm that your brand is capable of delivering on all of its promises. Unfortunately, overselling is a common blunder made by most businesses. They make exorbitant claims to outperform the competition, and this never works out well.

Every successful firm relies on its ability to comprehend the minds of its customers. Therefore, if your audience cannot relate to your product, you will never make a single sale. It doesn’t even matter how awesome your products may be.

That said, the major goal of experiential branding is to create customer engagement through actual experience. It involves using tools, processes, and tactics to create mind connections and emotional attachment in the senses of one’s consumers.

Imprinting a memorable experience in the minds of your customers will get you a wider audience. Moreover, when these customers are satisfied, they would surely give it to everyone they know. In addition, they might even give you a full review on their social media. Therefore, since everyone likes a ‘tested and trusted’ product, you’ll certainly be getting new clicks.

 

What’s More?

Once you’ve achieved a steady balance as an entrepreneur, your next quest will be to find effective ways to expand your brand. You must be willing to try new tactics and investigate new options to take your business to the next level.

Furthermore, you must always concentrate primarily on customer service and communicate with customers on their terms. Also, you should request consumer feedback; this will assist you in evaluating your overall performance. In addition, it would show you the angles you should work on. You’d be surprised how useful these reviews may be.

Finally, you should never underestimate the power of social media. Establishing the strongest possible connection with your customers may necessitate a more human touch. Fortunately, social media offers tremendous potential to find new customers.

 

Best Marketing Strategies

The importance of marketing in business expansion cannot be overstated. You’ll need a forward-thinking attitude and powerful strategies to effectively expand your firm. However, rather than a diverse audience, you should have a target audience for these methods to have the biggest impact. Consider who your target market is and how your product might affect them. That said, here are a few techniques for ensuring your company’s growth:

 

     Setting realistic goals:

Goals keep you focused and motivated. Before starting a business, be sure you set goals that you can achieve in a reasonable amount of time. These objectives can be long or short-term. In either case, make sure they are specific and not vague.

Therefore, don’t just put down, “I will boost sales,” but rather, “I will raise sales by 30% before the second quota of 2022.” That’s a reasonable target.

Next, review these objectives with your staff to contribute meaningfully. After all, they have a part to play in the expansion. The next step would be to be fiercely devoted after you’ve set your goals. Stay concentrated and goal-oriented, and you’ll be proud of your accomplishments at the end of the time limit.

 

     Good Offline Marketing skills:

This is when the power of experiential branding comes into play. Consumers are compelled by this strategy’s utilization of real-life engagement. Customers will create a sense of loyalty to you if you engage with them on a personal level.

 

     Observe Competitors:

Observing your competitors’ performance can help you assess your own. Take note of their successful strategies, evaluate them, and rebrand your company accordingly.

In addition, examine their weak points and use this information to strengthen your own. You should also take notes on what they’ve done wrong. However, you must never sink to slandering or defamation to beat the competition.

 

     Identify with your consumers:

Understanding your clients’ requirements and goals is critical because they are the foundation of your entire organization. With this, you’ll be able to serve them better and more quickly.

In addition, thoroughly investigate all required variables (who, what, where, and when). This can greatly assist you in determining who your consumers are, what they enjoy, and how much they are willing to pay for your product. This way, you would know how to modify your products to suit their preference and budget.

 

     Use Promoters:

Influencers are the right people to help spread out word for you. They have a massive audience that listens to and trusts their judgment. You might be able to persuade one of these influencers to run an ad for you and, if possible, become your brand ambassador.

However, ensure that your products are of good quality. Otherwise, when these influencers’ admirers rush to you, they will not return if the promised quality is not delivered.

 

Benefits of Experiential Branding: How Does It Boost Your Business?

Experiential branding is undoubtedly the most successful strategy for taking your company to the next level. It draws in and connects you with your clients more deeply than any other form of marketing.

That said, here are some of the outcomes of using this strategy:

 

     Customer retention:

Appealing to your consumers’ emotions allows you to instill a strong sense of patriotism in them. When a customer becomes loyal, you’ll undoubtedly be their first choice for any of the services you provide.

 

     Product differentiation:

Branding makes you stand out from the rest of the crowd. It gives you a distinct identity that makes you easily identifiable.

 

     Increased promotion:

A well-known brand speaks for itself. Besides, customers who are happy with their purchases are great marketers who promote your business. These clients will provide testimonials to help you gain the attention you deserve.

Since everyone prefers to buy from a reputable source, this recognition gives you an advantage over the competitors.

 

     Expansion:

Once you’ve established a relationship with your customers through your present product, you can introduce them to other products. Afterward, they will not hesitate to try out your new idea because they have faith in your previous records.

 

Conclusion

Without question, experiential branding is a very powerful way to take your company to the next level. You may need to have one-on-one contact with your customers to really win them over.

As an entrepreneur, you’re probably always looking for new ways to improve your company’s efficiency. Please contact us via the comment area below if you have any questions.

 

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Geo-Targeting Facebook Ads: How To Drive Massive Traffic to Your Business with Geo-Targeting Facebook Ads

Facebook ads are essential in using the social media platform as a tool for marketing, driving traffic, and sales. Geo-targeting Facebook ads restrict your ad audience to a specific geographic area of your choice. This article explores how geotargeting can help your business maximize the efficiency of Facebook ads. It also enables you to figure out if geo-targeting is right for you.

 

Key Takeaway

Facebook ads can become more effective with geo-targeting – focusing your ads on an audience in a specific geographic location. You can identify the country, region, or city where most of your target audience or high-value clients reside and focus your ads in these places.

These geo-targeted ads are also known as local awareness ads, and they can help you find high-value customers. Geo-targeting Facebook ads can drive up the cost of your marketing campaign but combined with the right strategies, it is an excellent tool for driving traffic and sales.

 

What Is Geo-Targeting?

Geo-targeting is a form of marketing strategy that uses geographical locations obtained from users’ IP addresses. This means these users domiciled in that specific location will get city-specific ads. Geo-targeting can help you acquire the right customers that need your products or services and are actually willing to pay for them. Geo-targeting works on most social media platforms like Facebook and Instagram. It is also an integral feature of Google ads.

It is a great way to maximize your ad budget and the buying intent of your audience. Furthermore, it saves you the stress of setting broad parameters for your Facebook ads. Pushing your brand to people who have no social behaviors helps determine if they are good potential customers. Geo-targeting your Facebook ads narrows your parameters so that it is not too narrow but just right.

Facebook has almost 3 billion users, making it a powerful advertising platform. However, the large audience is so much that you can’t possibly sell to all of them simultaneously, especially if you run a local business. Regardless of the business size and reach, it is crucial to pinpoint the epicenter where most of your potential high-value customers reside. The reason is that there are markets your business does better in than others. Spending all that money on marketing ads and not seeing the desired results would be a waste.

The more targeted your ads are, the more you will learn about your customers. Geo-targeting makes you informed about the areas where your ads get the most interactions. You will also gain insight into the type of people interacting with your ads and many more.

Facebook geo-targeting will also track the performance of your ads. Suppose it detects that your ads are performing the best in specific locations. In that case, it will divert your budget to allow you to serve more ads in those locations.

 

Who Should Use Geo-Targeting?

Some marketing experts say geo-targeting isn’t for all kinds of business. While this may be true, geo-targeting can work for any business with the right strategies. Nonetheless, geo-targeting ads might give you satisfying results:

  • If you want your deals to be seen near your retail locations (for physical businesses)
  • You wish to run different neighborhood-specific product offers
  • You would like to personalize your messages based on user location
  • Or if you want to reach out to customers who are currently shopping at a competitor’s store
  • You want to reach out to people who will be at a specific event
  • If you are running a special promotion for your physical business that would require people to walk in
  • You are a newcomer in the city, and you want to reach out to people who need your products or services

 

How To Geo-Target On Facebook

It is a pretty straight-forward process where all you need to do is;

  • Open Ads Manager on your Facebook Business account
  • Select Ad Set
  • Select Audience

You can also browse in Ads Manager to make your desired selection from a drop-down menu of countries and specific areas.

 

Pros Of Geo-Targeting

You have a pretty strong idea of how great geo-targeting can be as a marketing tool, and here are more of its advantages;

  • Competition is an integral part of any business. It is common for competitors to monitor one another on social media platforms. However, with geo-targeting, you can hide ads from your competitors depending on how intense the competition is. How? By using IP exclusion and geo-targeting (as long as you can identify the IP addresses of your competitors).
  • Through geo-targeting, your business will gain more visibility and relevance locally. If you own a local business, that is the goal.

 

Cons Of Geo-Targeting

Geo-targeting is not without its shortcomings, and here are some of them;

  • You can have unoptimized ads if your geo-target has a similar or exact name with another location. To avoid wasted ad spend, exclude the areas you don’t want and make sure you add the moment you wish to correct.
  • Suppose you own a business with different locations that are close together. In that case, geo-targeting ads may cause these locations to compete against themselves. It is better to separate by product type or services in place of location.

 

Conclusion

If you are yet to take advantage of localized ads, it is not too late to do so. Geo-targeting Facebook ads is a great way to precisely target your desired audience and ensure that a large audience sees your ads. You will also be ensuring that your campaign budget is maximized.

It is important to know how geo-targeting Facebook ads will benefit you. You can exclude specific areas and run local awareness campaigns using location-specific keywords. You can also create a custom target list for your ads by importing your customer data. As long as you can find the right marketing strategies to combine with geo-targeting, your Facebook ads should convert.