Michael

There’s a good reason Instagram giveaways are so popular. They’re a great way to connect with fans, reward followers, and build excitement around your brand. But if you want to run a successful giveaway on Instagram, there are some rules you need to follow.

This blog post will outline all the Dos and Don’ts of Instagram giveaways in 2022. So, whether you’re just starting or looking to maximize the results of an existing promotion, read on!

Key Takeaway

Instagram giveaways are a great way to increase your brand awareness and engagement. However, there are a few things you need to keep in mind before you start giving away prizes.

First, make sure your Instagram giveaway is compliant with Instagram’s rules and regulations.

Second, consider what kind of prize you will offer. Something relevant to your brand and audience is always a good choice.

Finally, decide how you will select the winner of your Instagram giveaway. Once you have all these details sorted out, you can start planning your giveaway and promoting it to your followers.

The Do’s of Instagram giveaways

1.   DO state that Instagram is not associated with your Instagram giveaway:

This is one of the most important Instagram giveaway rules. Make it clear that Instagram is not associated with your giveaway in any way.

The best way to do this is to include a disclaimer in your bio that says something like, “This promotion is in no way sponsored, endorsed or administered by or associated with Instagram.“

2.   DO use an Instagram giveaway template:

There are many moving parts to an Instagram giveaway, so it’s important to have a plan. An Instagram giveaway template will help you organize your thoughts and ensure that you don’t forget anything important.

3.   DO use eye-catching visuals:

Instagram is a visual platform, so make sure your visuals are on point. Use high-quality images and videos and be creative with your designs.  

4.   DO include the start and end date of the giveaway:

Make sure to include your Instagram giveaway’s start and end date in your posts. This will help create a sense of urgency and encourage people to enter before it’s too late.  

5.   DO promote your Instagram giveaway:

Just because you’re running an Instagram giveaway doesn’t mean people will automatically find out about it. Put in some effort to promote your giveaway and get people excited about it.

The best way to do this is to post about it on your other social media channels, use Instagram Stories and Instagram ads, and reach out to influencers in your niche.

The Don’ts of Instagram giveaways:

1.   DON’T choose an irrelevant prize:

Your prize should be something your target audience would want to win and be relevant to your brand. For example, if you’re a beauty brand, giving away a $100 gift card will be much more effective than giving away a pair of shoes.

2.   DON’T set unclear rules and eligibility requirements:

Make sure your Instagram giveaway rules are clear and easy to understand. And be specific about the contest rules. This will help you avoid any confusion or frustration down the line.

3.   DON’T make your Instagram giveaway too complicated:

The simpler, the better. When in doubt, err on the side of simplicity. You don’t want your followers to get frustrated and give up before they even have a chance to enter.  

4.   DON’T forget to deliver on your promise:

Once you announce the winner, make sure you follow through and send them the prize. This will help build trust with your followers and make them more likely to enter future giveaways.

So, there you have it! These are some essential Do’s and Don’ts of Instagram giveaways. Follow these tips, and you’ll be well on your way to running a successful giveaway that builds excitement and engagement around your brand.

Example of a great and not-so-great giveaway post

 Example of a great Instagram giveaway post:

This Instagram giveaway is a chance to win a $100 gift card to Sephora. To enter, all you have to do is follow @sephora and tag 3 friends in the comments. The giveaway will run from now until December 31st. Good luck!

Example of a not-so-great Instagram giveaway post:

We’re giving away a free trip to Paris! To enter, just like this post and tag 5 friends in the comments. The winner will be chosen at random on January 1st.

 What’s wrong with this giveaway post?

There are several things wrong with this giveaway post. First, there’s no mention of when the trip will take place. Second, there’s no mention of how many people can enter or if there are any other requirements. And finally, the prize itself is too general and irrelevant to the brand.

When it comes to Instagram giveaways, be clear, specific, and relevant. That’s the best way to ensure a successful giveaway that builds excitement and engagement around your brand.

How to track and measure the success of your giveaway

There are a few key metrics you should track to measure the success of your Instagram giveaway.

First, track the number of entries. This will give you an idea of how popular your giveaway is and how well it’s being promoted.

Second, track the engagement rate. This is the number of people who enter divided by your number of followers. This will help you gauge your giveaway’s success in getting people engaged with your brand.

And finally, track the reach. This is the number of people who see your giveaway posts divided by your total number of followers. This will help you gauge how far your giveaway is reaching and how many people see it.

Tracking these metrics will help you measure the success of your Instagram giveaway and make adjustments for future giveaways.

Tips for creating a successful giveaway campaign

You must do a few key things to abide by the Instagram giveaway rules.  

1. Make sure your prize is relevant to your target audience. This will help ensure that the people who enter are interested in your brand and your offer.  

2. Set clear rules and eligibility requirements. This will help avoid any confusion or frustration down the line.

3. Keep it simple. When in doubt, err on the side of simplicity. You don’t want your followers to get frustrated and give up before they even have a chance to enter.

4. Follow through on your promise. If you say the winner will be chosen on a specific date, stick to that. If you say the prize will be shipped within a particular timeframe, make sure to meet that deadline.

5. Track the number of entries, engagement rate, and reach. This will help you gauge the success of your campaign and make adjustments for future giveaways.

6. Make sure your posts are high quality and engaging. This means using attractive visuals and writing compelling copy.

Remember that people are scrolling through their feeds quickly, so you must grab their attention and hold it long enough to get your message across.

7. Use hashtags, Instagram Stories, and influencer outreach to promote your giveaway. This will help you reach a wider audience and increase the chances of people seeing and entering your giveaway.

8. Last but not least, be creative and have fun! Instagram giveaways are a great way to engage with your followers and build excitement around your brand, so have fun with it and get creative!

Conclusion

Now that you know all the Do’s and Don’ts of Instagram giveaways, it’s time to grow your audience!

Remember to stay organized, choose a relevant prize, set clear rules and eligibility requirements, use eye-catching visuals, and promote your giveaway. And don’t forget to include that all-important disclaimer!

Have you ever run an Instagram giveaway? What tips would you add to this list? Let us know in the comments below!

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As a social community manager, you play an important role in moderating online discussions and managing user-generated content. When done well, your efforts can foster a sense of community and belonging among members, which will help build trust and credibility for your brand.

But with great power comes great responsibility. There are potential risks associated with managing social media accounts, so it’s important to have a plan for dealing with them. This blog post will share some best practices for social community managers to help you make the most of your role.

Key Takeaway

When it comes to managing social communities, there are a few key practices to keep in mind as a social community manager:

• Establish clear guidelines and expectations for community members
• Encourage positive and constructive interactions
• Promote healthy discussion and debate
• Respond quickly and effectively to negative behavior
• Take advantage of community tools and features

Social community managers can help create positive, productive, and safe online environments by following these best practices.

What is a social community manager, and what do they do?

As the world becomes increasingly digital, so too do our social interactions. More and more businesses realize the importance of having a solid online presence, and that’s where social media community managers come in.

A social community manager is responsible for creating and maintaining a positive image for a company or organization on social media. This includes posting engaging content, responding to comments and messages, managing social media advertising, and monitoring discussion about the brand.

In other words, social community managers are the front-line defense when protecting a brand’s reputation online.

The best practices for managing social communities

With the power to shape public perception comes a great responsibility to act ethically and transparently. As a social community manager, you need to be aware of the potential pitfalls of social media management and have strategies for dealing with them. Here are some best practices to keep in mind:

1.     Be responsive and available:

To build trust and credibility, it’s essential to be responsive to comments and questions from members of your community. If someone takes the time to reach out, they deserve a timely response.

Of course, you can’t be available 24/7, but you can set expectations by letting people know when they can expect a reply. For example, you can include office hours in your bio or post a message when you’re going on vacation. 

2.     Encourage positive interactions:

Social media can be an excellent place for people to connect and share common interests, but it can also be a breeding ground for negative behaviors. As a social community manager, it’s your job to encourage positive interactions and discourage negative ones.

One way to do this is by setting ground rules for acceptable behavior in your community. For example, you could require users to treat others respectfully, refrain from profanity, or avoid posting spam. Be sure to enforce these rules consistently, so everyone knows what’s expected of them. 

3.     Facilitate discussion:

A big part of being a social community manager is facilitating discussion. This means creating content that encourages people to interact with each other and moderating conversations to keep them on track.

When creating content, try to spark a debate or get people thinking about something in a new way. You can generate discussion by asking open-ended questions, sharing controversial opinions, or talking about hot topics in your industry.

And when moderating discussions, be sure to keep an open mind and encourage different points of view. The goal is to create a space where people feel comfortable expressing themselves without fear of judgment.

4.     Resolve conflict peacefully:

Social media can be a breeding ground for conflict. But as a social community manager, it’s your job to resolve disputes peacefully. This means diffusing tense situations and mediating between parties.

One way to do this is by encouraging constructive dialogue. For example, you can ask people to state their opinion calmly and respectfully without attacking others. You could also set up a dispute resolution process so that people know how to report problems and get help from a neutral party.

5.     Protect your community’s privacy:

Social media communities are built on trust, and one of the best ways to build trust is by protecting people’s privacy. This means being careful about what information you collect, how you use it, and who you share it with.

For example, you should only collect information necessary for your community to function and ensure it’s properly secured. You should also be clear about how you plan to use people’s data and make sure to get their consent before sharing it with anyone else.

6.     Take advantage of Social Media tools:

Many Social Media tools can help you manage your social media community more successfully. Some of these tools include Hootsuite, SocialOomph, and Sprout Social.

Tips for dealing with negative comments and trolls

When it comes to managing social communities, one of the most challenging tasks can be dealing with negative comments and trolls. You should encourage open dialogue and debate but be prepared to deal with people who want to cause problems.

Here are a few tips for dealing with negative comments and trolls:

– Don’t take the bait. Responding to every negative comment can be tempting, but that’s not always the best course of action. If you engage with trolls, you give them the attention they want.

– Keep your cool. It’s essential to remain calm when dealing with negative comments or trolls. Getting into a heated argument will only make the situation worse.

– Be respectful. Even if you disagree with someone, you can still be respectful. Showing courtesy and respect will go a long way toward diffusing a tense situation.

– Use humor. If you can diffuse the situation with a bit of humor, it will take the wind out of a troll’s sails.

– Ignore them. Sometimes the best course of action is to simply ignore the troll. They’re looking for attention, and if you don’t give it to them, they’ll eventually move on.

Strategies for increasing engagement and driving conversions

As a Social Community Manager, one of your main goals is to increase engagement and conversions within your social community. Here are some best practices to help you achieve this:

1. Keep your content fresh and relevant

Ensure that the content you share with your community is fresh and relevant. Your members will quickly disengage if you constantly share outdated or irrelevant information.

2. Be responsive to your community members

It’s important to be responsive to the needs of your community members. If they’re having trouble with something or have a question, make sure you’re there to help them out.

3. Create a sense of belonging within your community

Make sure that your members feel like they belong within your community. This sense of belonging will help to keep them engaged and motivated to participate.

4. Encourage community members to interact with each other

Interaction is vital in any social community. Encourage your members to interact with each other by starting discussions, asking questions, and offering help and advice.

5. Reward active community members

Rewarding your most active community members is a great way to increase engagement and conversions. This could be in the form of discounts, exclusive content, or even a simple thank you message.

Tools and resources that social community managers can use

Social Community Managers can use different tools and resources to help them with their jobs. Here are 5 of the most popular:

1. Social media monitoring tools

Social media monitoring tools like Hootsuite Insights or BuzzSumo allow you to track social media mentions of your brand in real-time. You can quickly respond to any negative sentiment or jump in on relevant conversations with them.

2. Social media management tools

Social media management platforms like Hootsuite or SocialFlow can help you save time by managing all your social media accounts in one place. They also offer features like scheduling, analytics, and team collaboration. 

3. Social listening tools

Social listening tools like Mention or Brandwatch allow you to track online conversations in real-time. You can quickly jump in and engage with potential customers or resolve any negative sentiment. 

4. Customer relationship management (CRM) software

CRM software can help you manage your customer relationships, including those within your social community. CRM software often includes features like contact management, lead tracking, and automated workflow management. 

5. Social media analytics tools

Social media analytics tools like Sprout Social or Buffer allow you to track your social media performance. They can help you understand which content is performing well with your audience.

Conclusion

Social community managers play a vital role in moderating online communities and promoting healthy discussion. Following best practices for managing social communities can help create positive, safe, and productive environments for all users.

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Social Data refers to information that people using social media share publicly. This information could include the person’s name, location, spoken languages, shared links, and biographical data.

Social Data can be of great use to your brand if you correctly use it. This article will highlight and explain how you can use social data to grow your business.

Key Takeaways

Social Data is a valuable resource for marketing teams seeking customer insights. These insights can increase sales, win votes, or carry out campaigns.

The fundamental way to use social data to help your business is by narrowing down your potential customers. Sort out the data by age, location, and languages spoken. This way, you can modulate your business to attract the right people. Also, you can use social data to judge what kind of advertisements are best for your business.

Everything You Need to Know About Social Data

Sharing social data is a willing action many active social media users do, making it accessible to the public. To break it down, a ticket-selling agency needs customers to buy tickets from them to attend athletic events. Therefore, they’ll always be on the watch for customers who love sports.

What do you think they’ll do when they find someone following many sports teams and have attended some events? This ticket-selling agency will view this user as a targeted audience. Subsequently, they will constantly put up ads on that user’s feed to draw them into purchasing tickets from them to attend an event of their favorite sports team.

Premium-grade social data that is accurately analyzed will help many companies put up ads to their targeted audience. This audience is likely to patronize them and help their business grow. It lets a company know the best advertising technique to follow and when to refine their methods to keep up with old customers and reach new ones.

Getting good results from social data involves correct analysis before using it to discern its relevance, reach, or other vital points. However, you must use this method smartly to ensure you’re always kept in the trend loop. Especially because something relevant today could effortlessly go out of trend the next day. As a result, while social data may be helpful, it’s got its limitations.

Social Data Limitations

Remember that this data refers to info people share about themselves. Hence, people could choose to give limited data, false information, or use bots to run their pages. Such cases cause complications for businesses relying solely on this information.

Further, many real users give extremely unfavorable or favorable comments to gauge their emotions, otherwise called sentiment analysis on the same brand. Seeing those kinds of comments makes it tough to determine users’ feelings towards a brand or tool based on their remarks, another problem for companies.

How to Apply Social Data to Promote Brand Growth

Social media has made business promotion and growth easy in many ways. One of these many ways is by applying social data to promote your brand growth. There are five ways to use social data to promote your brand’s growth. They are:

– Listening Data

Listening data, but what are you listening to? You’re listening to find out how customers feel about your product, services, or company to help you know what you’re doing wrong or correct. In truth, monitoring reports about your brand will keep you updated on what’s happening in your brand’s world, but social listening is top tier.

It breaks down the entire process, makes it more relevant, and helps you understand it better. An apt way to do this is by monitoring the volume of reactions, comments, and reposts you get on  Facebook and Twitter to know the customers’ thoughts.

– Benchmarking Data

Previously, businesses could only discover their competitor’s performance by observing people’s stories but not anymore. Social data from listening and monitoring customers’ activities on your competitor’s pages or brands is all the proof you need.

This information is accessible so you can compare information from your profile to that of your competitor. You can weigh the content differences, know the areas they’re doing well, and where you should improve yourself.

Above all, the goal is to promote your business’ growth, and discovering how to enhance that development will go a long way in making your efforts fruitful.

– Strategic Forecasting Data

Social data lets you sharpen your economic performance forecasts and yield growth, especially if you create specific promotions for different social webs and can monitor earnings and yield from these activities on separate channels. Hence, understanding such information makes it easier to correctly target audiences and customize campaigns.

– Tracking Data

Unlike traditional advertisement tools like TVs, radios, and magazines, social data lets business people observe pertinent and real-time current events. This data tracking also includes the performance of marketing strategies at various periods and how modifications influence event turnouts.

You can use HootSuite to keep track of your brand’s social data, view favorable and unfavorable trends at the lowest level, and make immediate changes.

– Reflection and Insight

You can never be too sure with social media. Regardless, the good side to this tracking operation is that you’re currently updated with every minute detail, so you don’t need to bother about why an operation was successful or the causes of its failure.

You can take advantage of social apps’ performance statistics of users and customer reviews to know your strong and weak areas and make the needed adjustments. If you use this tool proficiently, you’ll realize how potent social data can be for your business’ growth in every area.

Conclusion

Getting on social media opens our minds to a lot of things and how much we can achieve. Over time, people have used social media advertising and marketing to promote brands. However, they always leave out the use of social data. With the proper application of social data to your brand, your business will grow to be unstoppable.

Every businessman is interested in growing their business and using social data will go a long way. What are your thoughts and suggestions about using this invaluable tool? What do you think about this article? If you found the information useful, let us know in the comments.

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You may think you know about omnichannel marketing, but the concept keeps expanding daily. One certain thing is the lucrativeness of omnichannel marketing. If you’re eager to learn more about this strategy, this article is for you.

Key Takeaways

Omnichannel marketing is a spectacular marketing tool that always yields results. It’s proficient in delivering seamless customer experiences through consistent communication and engagement.

Many big brands are reaping the benefits of this unique technique and setting great examples of perfect strategies. Though it is one of many marketing strategies for boosting sales, it leaves your customers with a lifetime value and happiness.

What is Omnichannel Marketing

Why limit your advertisement, sales, and marketing to a single platform when you can be everywhere at once? I know the question waiting to roll off the tip of your tongue is, “how is this possible?” Well, omnichannel marketing (OM) makes it possible through automation and personalization.

Omnichannel marketing is a business approach to seamlessly promoting and selling products that integrate various marketing channels. The channels include emails, SMS, push notifications, and even physical stores.

OM is a standard marketing technique that works wonders. Even though we may not be aware, I’m sure we’ve all experienced omnichannel marketing one way or the other. A common example of omnichannel marketing is ordering a product online and picking it up at a brick-and-mortar store.

Have you ever forgotten an online cart and then been notified about it? If you have, that’s another pretty common example of OM.

Omnichannel marketing is similar to multichannel marketing. The difference, however, is that though the latter increases the possibility of interaction between your brand and potential clients, it doesn’t feature touchpoints integration. But with omnichannel marketing, every touchpoint imparts value.

What is the Purpose of Omnichannel Marketing?

Like every marketing technique, omnichannel marketing has specific results it aims to achieve. Therefore, the purpose of Omni channel marketing can be classified as follows.

– Engagement and Retention

The purpose and result of OM include building customer engagement and loyalty. When customers have a stress-free reach to all they want in one place, they’ll keep patronizing. In addition, having loyal and engaged customers leads to a sales drive and greater revenue.

– Communication and Consistency

A brand must communicate with its customers and hear and understand their thoughts. This interaction will help the brand understand the customers and render better services. Additionally, active communication and conversation promote engagement.

Omnichannel marketing aids brands in relaying consistent messaging across numerous marketing channels. Consistent communication serves as a guide to see your customers through the pre-purchase phases of awareness, consideration, and decision making.

– Seamless Customer Experience

Providing a hitch-free customer experience is the true beauty and uniqueness of omnichannel marketing. Integrating all the touchpoints in the relay of services accounts for an overall positive customer experience. The touchpoints cover SMS, Email, social media platforms, and experiences at physical locations.

Examples of Omnichannel Marketing

Through exploration of the examples, you will understand how integration is achieved. There are multiple channels, and integration doesn’t necessarily mean linking all channels of consumption together but rather two or more of them.

So, we will look at how different industries have successfully employed omnichannel marketing in their strategies. For example, a famous company in the transport industry, Uber, has an app that customers can use to book and regulate trips. In addition, the app is synced with the user’s contact so they can share information about their ride.

Uber also integrates the Uber eats touchpoints with the Uber app so customers can order meals in transit. In addition, customers can control their experience as they enjoy discounts, rate drivers, and text and call drivers using the app.

Still talking about food, customers can order meals online through the Starbucks reward app and pick it up physically. Customers can peruse the menu, pay with a customer card and receive push notifications. They could also earn free treats and rewards for patronage, which is an excellent example of physical experience integration.

The clothing brand Burberry has an Instagram checkout which simplifies internet shopping. Based on omnichannel research and analytics, the brand uses social media engagement to drive online and offline sales resulting in the B-series.

Target, the famous retail brand store, has a Mobile app that features the integration of Pinterest’s lens. With this, customers can take a picture of goods they like from Pinterest and see  & order similar products available at target.

Nike is another fabulous example. Their mobile app lets customers place reservations for in-store items and scan barcodes of products to find out more details.

These examples show how OM ensures the convenient purchase journey of customers wherever, whenever, and with whatever device.

Tips for a Perfect Omnichannel Strategy

As much as omnichannel marketing is a banger, a lack of proper analysis, strategizing, and implementation will produce substandard results. So, here are tips for a successful strategy.

• Personalize your services and communication with consumers. Incorporate AI, AR, and VR technology in your interaction with customers.
• Give your customers an unforgettable in-store experience.
• Customer insight is important to meet the above, so you must collect customer data.
• Digitize your brand. You can have a brand mobile app that integrates physical experience. You can also use other marketing strategies to engage and serve your customers at the touchpoints.
• Ensure that all channels are fully optimized to give value to the customers. Leave no stone unturned in ensuring there are no dead ends.
• Customers love attention and expect fast replies, so leverage AI chatbots on your social media channels.
• Establish omnichannel guidelines that are in line with your brand’s guidelines.

Benefits of Omnichannel Marketing

Omnichannel marketing uses unified messaging to connect multiple business channels, thereby offering users/ customers a seamless experience. The effect of this is a smooth transition through the three stages of purchase (awareness, consideration, and decision making).

Let’s explore other benefits of omnichannel marketing.

• Omnichannel marketing fosters customer retention by keeping them engaged even after making a sale.
• Through Omnichannel marketing, businesses can easily access their customers’ data while gaining customer insight.
• Omnichannel marketing boosts sales and inventory turnover by linking multiple channels via seamless integration.
• It increases brand presence and visibility.
• The holistic approach puts the customer first, thereby improving lifetime value.
• It gives a reach to new customer segments and boosts operational efficiency.

There is no doubt that omnichannel marketing is a win-win. It personalizes a pleasurable experience for customers while leaving businesses with utmost satisfaction.

Conclusion

Beyond reasonable doubt, you can see that omnichannel marketing is profitable and worth investing in. Though it takes dedication and hard work to execute, it holds tremendous benefits for customers and brands alike. So, it would be best if you gave it a try. What do you think of this piece? Do you now understand omnichannel marketing better? Or do you have any questions? Please let us know in the comments below.

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Twitter Listening is, without a doubt, the most effective tool for any business-minded individual looking to analyze better and understand their customers. It is self-evident that social media is the most fertile market.

As a result, you must understand and monitor your customers’ needs; you must maximize your use of social media. This is what Twitter listening can help you with.

Key Takeaways

When combined with social media monitoring, you can use Twitter’s Listening feature to efficiently navigate and see yourself from your consumer’s perspective.

To use social listening on Twitter for brand development, you need to be familiar with listening tools, monitor and research relevant keywords, analyze results, and make necessary changes.

Twitter Listening Vs. Social Media Monitoring

Twitter listening is sometimes confused with Twitter monitoring. The two are similar concepts, but they differ in some ways. These strategies are effective on their own, but they work best when combined.

Social media monitoring allows you to find these conversations about your brand by using hashtags, brand mentions, trends, etc. In addition, these metrics will enable you to see events that have already happened.

Twitter’s listening process is a more strategic and analytical strategy that allows you to analyze your customers’ sentiments based on what they say. Once completed, you can use this analysis as a guide for your marketing and improvement strategies.

In addition, if you use this analysis correctly, you will gain insight into how to outdo and stay ahead of the competition.

Another distinction is that social media monitoring may necessitate waiting until an event has occurred. Only then will you be able to access the consumer’s thoughts by searching for keywords. On the other hand, Twitter Listening allows you to listen in on ongoing conversations about current and historical events.

Monitoring social media reveals the source of the issue. On the other hand, Twitter Listening will tell you why a problem exists and how to solve it via Twitter.

Becoming a Twitter Listener

Creating Twitter lists is the first step toward becoming a power listener on Twitter. Lists allow you to organize all relevant and knowledgeable groups, posts, and blogs, making your listening easier.

However, as you add more groups to the list, it will become more bloated and difficult to manage in the long run. But don’t worry; some apps will let you simultaneously navigate multiple timelines. In this regard, Tweetdeck social listeners are an ideal tool.

Being a twitter listener entails more than just hearing other people’s opinions. Moreover, listening to Twitter is a two-way street. It would be best if you were an extrovert yourself. Therefore, to elicit relevant information from your audience, you may need to initiate the conversation.

You only need a link invitation to the group to become a part of the Twitter spaces.  In most cases, no invitation is required. Nevertheless, most Twitter spaces are for the public audience, so you have to find the space and join.

Leveraging Twitter Listening to Boost your Brand

Taking your business to Twitter is the best financial decision you can make. The benefits are almost limitless. When creating the perfect brand image online, you don’t just focus on creating content.

Furthermore, since your audience is your foundation, you should be more concerned with their thoughts and opinions about your services. Without this, your content will be useless.

1. Utilize Listening Tools

Like any other tool, Twitter’s social listening tools make your entire operation easier. Many Twitter tools are available, so there is always an option for you.

Twitter tools were developed to make the search process easier. As a result, you can filter information based on date, author, language, poster and reactor demographics, et cetera. These tools include Youscan, Tweetdeck, Hootsuite, Warble Alerts, etc.

2. Get a Specified Demography

The first step in leveraging Twitter Listening for brand improvement is identifying your audience’s demographics. Once you determine their geographic location, your next move becomes more accessible. Also, you would be more conservative on the content you’ll be creating.

Regardless, grouping your audience based on demography doesn’t necessarily have to be done manually. You can use several social media listening tools to this effect.

However, you would need to expand the slope in the long run. So expansion is always a necessity as time goes by.

3. Monitor and Collect Data

After demography, the step that follows is the most important. It would help if you were on alert for all mentions of your brand and related keywords. Then, search for these keywords yourself.

Often, there is an active group expressing their sentiments about your services. Now, these expressions of ideas are what you are after. You will always get tons of results on any keyword you search for; that’s how active the Twitter space is.

Once the results pop up, grasp as much feedback and complaints as possible. You could drop a comment or two if you so desire. Moreover, social engagement with customers is key to maintaining their loyalty.

These keywords searches expose you to conversations between your audience (even potential audience). These conversations give you an insight into what’s working for the masses and what’s not. Furthermore, you also get an insight into what your competitors have as an advantage over you.

Furthermore, these conversations and keyword searches will likely expose you to a broad audience with whom you can develop a connection. When this happens, do not be quick to engage them and pressure them into patronizing you, you could lose them.

Instead, take your time. Employ your copywriting skills where necessary, convert them through careful coercion and watch them become avid patronizers.

4. Analyze and Act

You should note that there will always be criticisms no matter how efficiently you have tweaked your products or services. Use this to your advantage. Evaluate all the constructive critics (even the destructive ones too). Evaluate and assess your performance and make a mental note on how to level up.

Your avid Twitter social media monitoring will not only reveal your slacking areas to you, but it will also reveal that of your competitors. Also, use this to your advantage, and tweak your products, so you remain on top of the audience-preference chain.

Conclusion

Twitter Listening is by far the best invention from a marketer’s perspective. It gives you all you need to carefully evaluate your audience and potential audience. Twitter listening is an excellent way to start for anyone looking to expand their business.

What do you think about this article? Do you have any questions about Twitter listening? We’ll be happy to read your comments.

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Instagram is a trendy visual promotional platform that is engaging by nature. Therefore, businesses leverage Instagram as a social media platform to showcase their products. However, that’s just a scratch on the surface as the main reason for indulgence is meeting business goals.

There’s hardly ever a straight graph; the lines rise and fall. So it is Instagram engagements that explain why we need an Instagram audit. Instagram audit is an overall check on your business goals to determine your progress level and identify faults that enable you to re-strategize.

Key Takeaways

Suppose your Instagram business page experiences a decline in followers, loss of engagement, or slow progressiveness; you need to run an Instagram audit. It will determine the cause of the problem so you can know how to rectify it. With this, you’re able to get your account back on track.

You need to have your current goals and Key Performance Impacts as yardsticks for measurement. In the end, you can identify what sector of your page needs adjustment. An Instagram audit is the gateway to a successful social media brand.

What Does Instagram Audit Mean?

You can view an Instagram audit as a check that searches all books and crannies of your account to filter out issues. These issues could include fake followers, bad branding, unattractive visuals, unwholesome content, etc. From this list, you should be able to deduce that such problems will most likely lead to a decline or improper page growth.

You should run an Instagram audit often, even when everything looks rosy. Consider it a strategy checker; it’s essential to try out different strategies to discover the best. It’s a way of keeping tabs on your strategies and noting the most successful.

You should maintain the most efficient strategy for achieving your goals. However, as seasons change and tides turn, even the best strategies may lose their stance, thus requiring a minor tweak or replacement.

To run an Instagram audit, you’ll need an Instagram audit tool. Examples are Hype auditor, Iconosquare audit, Minter.io, social insider, webstagram, etc.

While most audits tools come with a price, there are Instagram audit-free tools. You should use Iconsquare or hype auditor Instagram for a free Instagram audit.

Ten Steps For a Successful Instagram Audit

Let’s study the ten ultimate steps to your own Instagram audit. You can apply these steps to either a personal or a business account.

1. Define Your Goal and KPIs

Your general business goals ought to align with your Instagram goals. Set KPIs to help you achieve them. These are the foundations of audit, as you shall use them to grade the other steps.

2. Check if Your Branding Aligns With Your Goals

Create a spectacular image for your brand. Assess what all aspects of your account portray. Your profile, bio, content, hashtags, caption, and post should align and bring progress to your goals.

3. Examine Your Overall Visuals

To know the power of visuals, look at Coca-Cola, Nike, and Cadbury- two iconic companies. They keyed into the power of visuals till it’s now a focal point of their fame. Coca-Cola & Nike focused on circulating their logo and Cadbury, its rich purple color.

4. Scrutinize Your Profile and Bio

Before users follow any brand, they always go through the profile and bio, so yours should make a statement. First, flaunt your company logo & summarize details of your business in a few words, then insert a link to your website.

Ensure that your website’s landing page is top-notch. It should also convey the same information as your Instagram and social media accounts. You can change your bio and use it to flaunt your achievements.

5. Examine Your Content

Invest in a good content marketing strategy for your posts and captions. For example, trademark your pictures, videos, and reels with high quality. Also, ensure that all your posts are relevant that fit your audience.

6. Check the Consistency of Your Posts and Captions

Your posts and captions should closely relate to your brand’s content; otherwise, your followers may lose interest. An excellent tip is ensuring your posts align with your business image.

Your captions should be reflective of your aims. Also, since Instagram is mainly a visual platform, your images should be of high quality, not subpar.

7. Go Over Your Hashtag Usage

Proper usage of hashtags equals spontaneous growth. Track the performance of your hashtags and identify similarities between trending ones.

Use this knowledge to create hashtags. Explore the various types of hashtags to get a perfect one. You can use about 15-20 hashtags on a post to gain exposure. However, stick to relatable hashtags.

8. Scrutinize the Interaction and Engagement

Great engagement is the master key to brand awareness which is what we all want. However, what do you do when your engagement starts seeping down the valley? Adding CTA’s to your stories and ads to your reels is a game-changer.

You should try following and engaging related accounts, replying to DMs, and comments. You should also follow your most engaged followers, start public conversations and gather UGC. Finally, for more brand awareness, try collaborating with influencers- it works all the time.

9. Get a Perfect Posting Schedule

This audit scheme delves a bit into analytics as it questions the timing of your posts. For example, do you post at the most suitable times for your target audience? Do the time of your posts align with their time zones? These are questions you can ask.

Generally, most Instagram users are active from 9 am -12 pm and 8 pm- 10 pm. However, you can use an Instagram audit tool to get the accurate active times of your target audience. You can then schedule your posts and release them at the correct times.

10. Uproot Fake Followers

While you want your followers to grow, you need active followers, not fake ones whose presence never counts. Furthermore, Instagram’s algorithm detests ghost followers. Therefore, this reduces the credibility of accounts linked to them. As such, it’s imperative that account owners perform Instagram follower audits.

There you have it, your ten easy steps to a successful follower audit.

Conclusion

Rather than guessing and second-guessing with trials and errors to identify the source of your problem, you could use an Instagram account audit. In ten easy steps, you can decipher the crooked paths in your business account. Many need followers, engagement, and massive ROI but lack the strength and agility to chase after them.

In ten easy peasy steps, you can get all that and more. You can also achieve all your goals either before the set time or on time. So, buckle up and learn the ten steps to breaking the shackles weighing down your Instagram business success.

Hope this piece was enlightening? If you‘d like to interact with us, feel free to use the comment box.

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Everyone loves to shop; lookout for new kinds of stuff and purchase them. However, some people might prefer to shop at the mall. Why not, though? Going to the mall allows you to wander about while picking things you love. But Social Shopping could also bring people a new experience when picking out new stuff.

One of the reasons people would love to shop at the mall is because they probably do not know what to buy. Going to the mall gives them a chance to choose. This experience is what social shopping platforms can potentially offer you.

Want to know more about social shopping? Or see how you can set up a shop on IG, Facebook, and other Social Shopping Apps? I have got you covered.

Key Takeaway

The fact of social commerce is not just about making sales and generating revenue. Although social media shops generate a lot of income, there are other aspects this strategy brings.  Social apps with this strategy make sure that users can purchase products without leaving the site. Eventually, this event builds trust between the platforms, sellers, and buyers.  So, it is a win-win situation for all parties.

What is Social Shopping?

This method of shopping has become a viral strategy. Social Shopping involves buying and selling digital and physical products via Facebook, Instagram, Tik Tok, and other platforms.

Social networks have created shops where users can promote and sell products. It also allows users to sell third-party products from other big companies and brands. With this feature, users can have a real-life shopping experience. That is because they can select different products from the catalog or shops.

There are various ways you can sell on social networks, but firstly, I will discuss how Facebook and Instagram shops work.

Instagram (IG) Shopping

Setting up an Instagram shop is possible for users with an IG business account. One fantastic attribute is that you can easily integrate this feature into your Facebook shop via the ‘Facebook Manager Page.’

Here is how Instagram shopping works; If you have a Facebook shop, it is easier to share shoppable content on your account. This content will appear on the news feed, where customers can click and purchase the products.

Also, you can create and set up an Instagram shop on your business profile. This feature allows you to sell products in many ways.

Marketers can share shoppable content and products on their business Instagram products.

Tagging the products in the videos, music, or pictures you share on stories will lead your customers to a shop.

People can directly purchase the products you tag without friction or navigating away from Instagram.

Alternatively, you create posts or ads of products you want to sell. Whichever way you choose to set up a shop on Instagram –there are many ways– selling products through this social network is an excellent experience.

Facebook Shopping

Facebook is another fantastic social shopping app. Since it is the parent app to Instagram, it is no surprise that they work similarly.

Before successfully shopping on Instagram, sometimes, you have to get some requirements on Facebook. However, Facebook has its setups, and it is something you must know.

Setting up a shop on this platform requires a Facebook page. But that is only the first step to the whole thing.

The most important aspect of this process is creating a shop. The few easy steps below will help you open a Facebook shop;

• Go to the setting tabs on your Facebook
• Select the Template and tabs option
• Click on the edit button of your present Template
• Select the ‘shopping’ option
• Next, click on the ‘Shop’ tabs. You will be asked to fill in the details of your business. This information will carry what you sell, your location, and your payment system.
• Click on the finish button. And your Facebook shop will be live.

With these few steps, you are set to receive customers to your shop. It is advisable to tag your products to your organic posts after setting up your shop.

So, the bottom line is that; Facebook and Instagram are the most common Social Shopping platforms. That may be because these Social Shopping apps are affiliated with each other. Also, most Facebook and Instagram users visit the app to get recommendations of products to buy.

However, other platforms play a huge role in social shopping today. And that is what we are going to discuss next.

Other Social Shopping Platforms

Setting up a shop on social media platforms does not stop at Facebook and IG. The emergence of Tik Tok has also made the platform a promising avenue for social shopping. Pinterest, Snapchat, or even Amazon live could be alternative platforms.

So, let’s briefly look at shopping on these social media platforms;

Tik Tok

Tik Tok has become the most visited site in 2022. That encourages a lot of shopping opportunities. Although they are other ways that generate revenue on the app, permission to set up a shop would be fascinating. But social shopping requires that you purchase a product without leaving the app. This feature is already functional in China and looking to spread to other countries.

Pinterest

Pinterest is another app that can give users social shopping insight. This App is very famous in America, but it is accessible globally. Many Pinterest users visit the site to look for product recommendations. Pinterest’s feature of Products pins has helped search for products.

If a user clicks on a product image, they will get suggestions for other similar products. Here users can easily purchase products they like.

Snapchat

Snapchat recently launched a store that is Shopify powered. This feature allows users to buy products from the app. Another fantastic part that comes with this app is; Users can take a photo of a product with their phones, and the app can tell them where to purchase the item online. Isn’t that great? Shopping becomes easy, Right?

So far, I have discussed some of the fascinating features of social shopping. This medium mostly shows why users can get the same experience when wandering about in a shopping mall.

You get the luxury of picking a product even when you do not know what to buy.

How Lucrative Is The Social Shopping Business?

Facebook and Instagram are the best platforms for setting up social shops. That is because 72% of Instagram users make shopping decisions from the app. On the other hand,  23% of Facebook and Pinterest users visit this app to get shopping inspiration. Although the numbers are pretty lower for Snapchat and Twitter, social media seems to be a huge market for many users.

The revenue generated on social shopping is estimated to be $474.8 billion. And this amount shows how profitable setting up a shop on a popular social platform could be; the gains would be high up there.

Final Thoughts

Social Shopping is fast growing into the mainstream. It has emerged from Facebook and Instagram to other platforms. The social commerce/shops feature in Tik Tok makes it another exciting social shopping platform.

Although Facebook and Instagram shops seem popular, other social shopping apps are also good social commerce platforms.

So, if you were looking for a social shopping insight, I hope this article has given you enough information.

Found this article helpful? Please share it with your friends and families

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Over the years, Instagram users have been losing their profiles to scammers. It is becoming alarming that people start looking for ways to recover hacked Instagram account. In fact, it feels so bad losing the account you spent years building to hackers. It can be annoying to lose the followers, photos, and videos you cherish so much.

The most frustrating part is that the hacker may even delete them for their selfish interest. Instagram takes account protection seriously, but hackers always have their tricks to bypass the security. The good news for you is that you can get back your hacked Instagram account.

This article will show you everything you to know to have your account back.

Key Takeaway

Hacked Instagram accounts are profiles taken over by overs for the reasons best known to them. A hacked Instagram account is recoverable by acting immediately. Users need to use strong passwords and set up 2-factor authentication to secure their accounts from hackers. A sign to know you can no longer access your Instagram account includes a sudden increase in activities. Intruders can also delete videos and images on your profile.

Signs Your Instagram Account Has Been Hacked

For every individual that chooses to create an Instagram account, hackers hacking chances also increase. So, if an intruder gains access to your profile, how would you know? Someone who is not observant will not know until they can’t log in anymore.

Before it gets to not being able to log in, you can detect hackers’ presence when you notice the signs below:

• There is an exponential increase in the number of Instagram users you follow.
• You start seeing posts and updates that you didn’t initiate
• Your message box shows you sent a lot of people messages (Investment scammers)
• All photos and videos deleted from your profile without your consent
• You no longer have access to the account.

We learned these common complaints from several users who lost their accounts to hackers. It is essential never to overlook suspicious activities on your account. Acting quickly can save you the headache of looking to recover a hacked Instagram account.

Can I Recover my Hacked Instagram Account?

You can still revive your account Instagram account. What comes first is discovering that an intruder is using your Instagram as soon as possible. Finding out late may cost you the account forever. When the hacker changes the key information you need to access the account, that will be the case.

Instagram makes it possible that everyone can have an account that represents them. Hackers, sometimes, capitalize on the number of followers you have for their selfish interests. Even users with insignificant followers fall victim to this unethical behavior.

Regardless of the number of followers you have, recovering your account may be impossible if you don’t find out early. Instagram cannot possibly help you if you don’t provide essential information to get your account back.

How to Recover Hacked Instagram Account

We cannot overemphasize the need to act very fast when you notice that an intruder is running your account. If you are one of those who lost their account, this is what you can do to get it back:

Contact Instagram Account as soon as Possible

The moment you notice suspicious activities on your account, report to Instagram immediately. No need to have a second thought before you do so because contemplation can make your account go for good.

By calling Instagram attention to it, they will review your account and prevent the hacker from using it.

Use your Email for Recovery

It is always good to have your Instagram account link to your email. It will be helpful if you want to get your account back from hackers. Instagram will notify you if there is an unusual login activity on your account.

It could be from a new device or a different location entirely. Request a new login link with your associated email address if you get the notification. Use the forgot password button for iPhone users or Get help signing in for Android users.

Add the email you want to receive the login link. Immediately you receive an email for password change, click it to go to the new password page. Make your new password difficult to hack, or use a password manager for that.

Hackers can go through the same process, but you have the privilege to stop the attempt. The “Revert this change” option comes with the email you will receive. So, click the button to restore your account.

Can Hackers change my Email Address?

Yes, hackers can go to the extent of changing your email address. Cases like this make it difficult to recover your hacked Instagram account. Once all the details that refer to you are out of the picture, you won’t have any proof of ownership. That is another reason for you to act fast.

However, there is still something you can do to revive the account: Firstly, use the Instagram help page to complain. Make your reason clear that the hacker replaced all information that connects you to the account. State your recovery email and other email linked to the account in your complaint.

Also, provide your Instagram username and other information related to the account. If you can make this information available, chances are you will get back the account after Instagram reviews it.

With this process, you can own your account again without stress.

Can I prevent Hackers from Gaining access to my account?

We learn from experience, and technology is also helping in its way. With the tips you will see below, hackers don’t stand a chance.

• Protect your account with 2-factor authentication
• Keep your Instagram password-secured (Don’t give it to your friends too)
• Combine different characters in your password (e.g., Adobe943$$#)
• Change your password regularly (2 -3 months interval)
• When you get a notification for a login attempt, change the password.
• Desist from login into your Instagram account from other websites.
• Do not save your password on computers that are not yours.

If you can adhere to these options, your account can remain secured. It will save you from unethical hackers.

Conclusion

Everyone Instagram account means a lot to them. So, losing it can be painful, especially if it is a source of income. The good news is you can recover your hacked Instagram account. Your quick response to suspicious activities on the account will make it easier. It becomes more complicated when the hacker wipes off all your information. So, do whatever it requires when the time is right.

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Out of about 1000 users who have their Instagram account hacked, more than 60% of them come from phishing. Cybercriminals are good at using it, but many innocent users don’t know about this. These hackers create tricked login pages that make you fall into their trap.

It is even more dangerous if the hacker gains access beyond just your Instagram account. Phishers make irresistible offers meant to deceive people. Sometimes, they imitate the actual Instagram login page to get your details. Unknown to you, you log in using the link provided, and that’s all they need to take over your account.

Fortunately, you can prevent this from happening to you. That is why you are reading this right now. Don’t stop at this point because you are about to gain valuable information to keep your Instagram account safe.

Key Takeaway

Phishing scams are the reasons many Instagram users lost their accounts to hackers. It involves creating a link to imitate the login page of Instagram to get the login details of unsuspected users. Hackers engage in an Instagram hack to monetize people’s information. A phishing scam is preventable by using a strong password and giving every link a second thought.

Instagram Phishing – What does it mean?

Have you ever received a random message requesting that you click on a link to access your page? Or you got a mail saying a bonus is waiting for you when you use the attached URL. It could be a direct message on Instagram or sent to your email. Whatever the case, chances are a hacker wants to hack your account.

Instagram phishing is fraudulent attempt hackers use to steal your information for monetization purposes. If your Instagram account is hacked, the cybercriminal uses it to deceive people. For example, your followers may start seeing fake promotional content.

Sometimes, hackers persuade your followers to invest in dubious Ponzi schemes through direct messages. The scary part is that you can lose more than your Instagram account. They may steal your banking details and other valuable info that represents you.

That sounds scary, right? Yes, it does. Luckily for us, identifying phisher messages isn’t difficult. They have something in common.

Signs that show you received a Phishing Message

Anyone can fall into phishing scams because their messages are close to being original. If you are not careful, you think the messages come directly from Instagram. The signs include:

• There is a lot of typographical error in the content (Poor use of English).
• Links are usually in short forms (bitly)
• You receive a direct message (DM) on Instagram claiming to be official.
• Persuading you to send money
• Images or attachments don’t look original

Some cybercriminals go to the extent of imitating the official email address of Instagram (security@mail.instagram.com). They usually add a letter when it won’t be visible to their victim. That makes it very important to check the sender’s email before taking action.

Don’t leave phishing scams hanging without reporting to the proper authority. By notifying Instagram, you would help to make the community stronger. So, how can you do that? Read on to discover more insight to preserve your Instagram account.

Common Instagram Phishing Scams you should know

As we said earlier, phishers will urge you to take action when they send you a direct message or mail. That sense of authenticity can knock you off your feet if you are not careful. For everyone to be safe, Instagram highlighted the activities below as scams:

• Romance
• Lottery
• False job opportunities
• Loans where they ask you to pay advance fees
• Fraudulent investment (Ponzi scheme)
• False Subscription for a service.
• Giveaways requesting you click on a link before you can be a winner.

They try to capitalize on your emotion to trick you. Sometimes, scammers bring an offer that sounds too good to be true. If you are not observant, you can fall victim to their deceitful act. In other cases, they scare you because they find your weak point.

Instagram password hackers differ; some push you to take action ASAP, while others can be reserved. The calm ones are difficult to detect because they can wait for a month before hitting you. So, whenever you deal with a stranger,  ensure it isn’t easy to win your trust.

What to do when you Accidentally Use a Phishing link?

A stitch in time can save hundreds. If you fall for phishing scams by mistake, being proactive will save you identity damage from every angle. This is what you should do:

Report to Instagram

It is necessary to call the attention of Instagram to the dubious activity. It helps in getting rid of cybercriminals on social networks. If you fail to do so, other users can fall victim someday. Therefore, it is your responsibility to reduce scammers on the platform. This is definitely one of the best ways to prevent your Instagram account from being hacked.

Confirm your Banking information are intact

Cybercriminals also target your bank details. To prevent losing your money, check to see that suspicious transaction happens on your account. If need be, you can ask your financial institution to freeze the account temporarily.

Change Password Where Necessary

Don’t continue using your password on all accounts, including your bank. Create a new password with different characters. There should be no similarity between the old and new passwords. That gives you a high level of security.

Use Instagram ID Hack Checker:

You can stay protected with the service of an ID theft checker. These are credible institutions that monitor your accounts to prevent suspicious activity that could lead to financial loss

Image Source: Mail Guard

How to Avoid Instagram Phishing Scams

Scammers deploy different tactics to gain access to people’s accounts. When they notice a trick isn’t working, they look for another alternative. That is to say, Instagram phishing isn’t leaving the internet space. If that’s the case, we need to brace up and deal with the situation by ourselves.

These are the things you can do to avoid them:

Activating two-factor authentication

With the level of suspicious activity online, the password is not enough to keep your account safe. 2FA requests additional verification to ensure the rightful owner is the person using it.

Ignore Login Links in Messages

It’s better to follow due process than use that link sent to your inbox. Don’t give in to their request, no matter how the scammer urges you to use the link.

Ignore messages requesting something

Most times, scammers come with lines like they have a surprise waiting for you when you click the link. It’s a trap. If you are going to click any link, ensure it was a conversation initiated with the right person.

Beware of who follows you

Except you know someone personally, don’t engage strangers with suspicious accounts. We aren’t saying there is no stranger with good intention. However, check their account to see what they represent.

Anti-virus can prevent accessing suspicious sites

Anti-virus comes in handy to prevent malware that can cause damage. Norton and E-set are a few of the anti-virus you can use to protect your account and other information.

Conclusion

With different phishing tricks, it’s easy to get Instagram Account hacked, especially if the user is not careful. Scammers hide their true identities to scam people. It would be best to do your research before taking any action when you receive a random message. Follow the highlighted point in this guide if you want your account free from the scammers’ net.

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Many people, mainly social media personalities, aim to get their accounts verified on Instagram. Verification badges were originally put into someone’s account to prove that their account is a real account. Also, to help people find the real accounts of celebrities and public figures. As the use of Instagram rises (especially for famous people and businesses), many scammers are using it to create fake accounts that they use to spread fake news and sometimes get people’s personal information.

Verification badges are indeed a great way to keep yourself safe on Social Media. But as time goes by, they become a symbol— a symbol for fame, influence, and authority. We also think that when we see a verified account, we automatically assume that it is someone famous.

For these reasons, most of us think there’s something special about having a verification badge on our profiles or getting our accounts verified. While it is true, there’s still more to learn about what a verified Instagram account can do for you.

Things that are Only Available for Verified Instagram Accounts

Helps you easily connect with your audience

If you have a verification badge, it will be easier for your fans, audience, and supporters to find you. Why?

It is because verified accounts are prioritized on the search results. To add, it would be easier to know that they are interacting with your real account as well (considering that some Instagram accounts are possibly fake).

Swipe up feature

Verified accounts are also privileged with the Swipe Up feature. The feature allows users to add their website to their IG stories and put a Swipe Up button to invite their audience. It is one of IG’s special tools that brands will surely love.

Builds trust

Only 1% of Instagram users are verified meaning that Instagram had a very strict decision process whether or not to verify the account. They consider your account’s activities, followers, relevance, and more to let people know that it is worth it to follow you.

A verified Instagram account cannot transfer ownership or modify its purpose

One of the best things you can enjoy with your verified account is that it allows you to be unique and special. Since verified badges aren’t transferable, it gives your audience the ability to see your distinction from other IG accounts. It makes your account special and reliable since it undergoes a thorough verification process.

Early Access to New Tools

Aside from the already existing tools available for verified accounts we’ve mentioned above, the Meta team will surely launch new Instagram tools to help you grow your audiences, so brace yourself for that!

Verifying your Instagram account might take time and hard work but with the special privileges you’d get after, it’s safe to say that getting your account verified is worth it.

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We all get to see the white checkmark in a blue badge on most social media, especially on Facebook. And that is called the “verified badge.” But, what exactly is special with verified Facebook accounts? Read on to find out.

A verified badge will appear on our Facebook profiles and names once Facebook verifies our account. The verification badge serves as proof of a Facebook page or profile’s authenticity.

With the number of people creating fan and poser accounts, this verification badge helps us determine if we are interacting with a real account. And aside from that, there are also things only verified Facebook accounts could do!

This article will give you a list of features and functionalities available only for verified Facebook accounts.

Things that are Only Available for Verified Facebook Accounts

1. A verified page or profile cannot transfer ownership or modify its purpose

One of the best things you can enjoy with your verified account is security. Since a verified Facebook page or profile cannot transfer ownership or modify its purpose, you can guarantee that your account is secured.

Facebook will still allow you to do minor modifications, but you have to note this:

“Facebook name, category, and bio updates are reviewed before they’re posted.” On top of that, if you wish to transfer ownership, you may lose your badge.

2. Verified profiles are prioritized in search results

Your profile appears first when people try to look for profiles or pages in your category with a verified badge. It helps your target audience find you easily while ensuring that they are interacting with your real account.

3. Facebook’s local alerts feature.

This feature is currently available only to local government, public health agencies, and first responder pages in the US and selected cities in Australia. Its goal is to help the government maintain a safe community. And this is one of Facebook’s features that only verified accounts could use.

If your Facebook account or profile is verified as government, state/local emergency response agency, state/local public health agency, or state/local law enforcement, you are eligible to access Facebook’s local alerts feature.

4. Access to branded content tool

Indeed, account verification allows you to do more with your Facebook page and profile. Aside from safety and security functionalities, verified Facebook profiles and pages can also access the Branded Content Tool.

Brand Content Tools is one of the monetization tools by Facebook which allows you to create posts that feature third-party sponsors, brands, or products. This feature allows you to collaborate with brands and even earn income by featuring them on your page.

5. Early Access to New Tools

Aside from the existing tools available for verified accounts mentioned above, Facebook will indeed launch new tools to help you grow your audiences, so brace yourself for that!

Having your profile or pages verified by Facebook can indeed make a huge difference in how you handle and grow your audiences. It gives you access to tools that are not available to regular Facebook users helping you grow faster on Social Media. We hope you’ve learned a thing or two about verified Facebook accounts.

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People nowadays browse through social media to learn new knowledge on the brands and influencers they follow. One of the things they usually look after is the verification badge beside the profile name. Therefore, let’s take a look at some Social Media Verification Requirements.

So, what is a verification badge?

A verification badge is a symbol, usually a checkmark or a blue circle that is shown on the left or right side of your social media profile name and is used to make their profiles stand out from fake ones and dummy accounts. It is commonly seen in high-profiled celebrities, brands with a huge following, and government institutions and officials.

Unfortunately, these verification badges are not easy to get. In fact, it is hard-earned credibility and is given to those accounts with proven quality, trust, and reliability in the information they share online.

If you want to get the social media verification for your profile, these are the three aspects you should look at to increase your chances:

Authenticity

The social media app verification team needs to know that your account is a real person or business. Thus, building the trust between the user and the platform is the first factor that will (hopefully) get you the winning hand. Since the verification badge is used to note real accounts from fake ones, the legitimacy of your account lies in the ways you can prove it may be through business documents, identity cards, history of workmanship, and such.

Activity

Verification teams look at your activities within the account as well. If you are after the verification badge, you have to engage with your audience through liking, reacting, and commenting back on their comments. Regular content updates also count as an activity with quality information and attractive media.

Accountability

Regular content updates don’t mean you need to post whatever you want every day. Keep in mind that there are still guidelines for content posting. The general idea here is that your content should be factual enough to be backed with reliable sources as needed; it should not degrade nor discriminate against anyone or anything in the platform and should never be involved in any unlawful acts. As a content creator, it is your responsibility to share valuable things on these social media platforms.

Many social media platforms offer a verification badge, and it comes in different formats and styles. The most common is the blue checkmark which is visible on Facebook, Instagram, and LinkedIn. Also, some other forms follow the platform’s branding, like a yellow circle for Snapchat, a violet checkmark for Twitch, and a red checkmark for Pinterest.

The general requirement to have your account verified is to have the following information.

• Identification Document of the Person or the Business (i.e. driver’s license, tax report, utility bill, etc)
• Profile or Page Category (i.e. news/media, sports, government, etc)
• Country/region of operation
• Audience Profile (who is following your page)
• External resources (press marketing, interviews, features, etc)
• Certain number for followers/likes (depending on the platform)

– Facebook

Facebook is the most used platform with millions of users around the world. It is a built-in one site where users can share photos and videos. Users can also share short captions, live streaming, community groups, and even a marketplace for merchants.

The infamous blue checkmark can be yours by simply following their guidelines here.

(https://www.facebook.com/business/learn/lessons/verify-facebook-instagram-account)

– Instagram

Instagram is the most hailed platform for image and video content sharing. It is one of the platforms that people seek to get to know about their brands. People also get inspiration from the “instagrammable” ways of getting high engagement on their content.

Add that blue checkmark on your account by knowing their guidelines.

(https://about.instagram.com/blog/announcements/understanding-verification-on-instagram)

– YouTube

YouTube is one of the biggest video-sharing contents online where users engage by watching videos and shorts (YouTube’s version of Stories). Users also use this platform to conduct live streaming for webinars, gaming, and others.

If you want to get your YouTube Channel verified, watch this video

(https://www.youtube.com/watch?v=L2BZQlnlc5M)

– Pinterest

Pinterest is an image-sharing platform where users publish pins and boards that serve as their profile homepages. Creators often use these pins and boards to get inspiration for the project they’re working on like art, interior, pattern, textile, DIY, smart hacks, etc.

Get your Pinterest account verified by reading this article

(https://help.pinterest.com/en/business/article/verified-accounts)

– Twitter

Twitter is a microblogging and social networking site. It also allows people to enjoy their freedom to get instant access to updates, provide bits of information, and share their personal updates. Furthermore, it is easy to consume the content of this platform as it is short and brief that’s why people can spend hours browsing through this website.

A Twitter Badge can get you credibility and you can get on here too.

(https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts)

– TikTok

One of the fast-emerging platforms since last year is TikTok where users also consume short and brief content but in video format. It is an endless relay of videos from different content creators that usually use trending music as their background and filters to use for their actual content.

Though there is no application process, here’s what you can do to get TikTok Verification.

(https://newsroom.tiktok.com/en-us/how-to-tell-if-an-account-is-verified-on-tiktok)

Take advantage of the Social Media Verification tips that we have discussed in this article to get your profile verified with ease.

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• Top 10 Social Media Trends That Cmos Must Know In 2022

Social media is a fast-paced digital environment that is constantly evolving. In 2021, there were different trends and challenges, and many brands jumped right on them. It shouldn’t come as a surprise that there are new social media trends in 2022, and many businesses are taking advantage of them. As a Chief Marketing Officer (CMO) of a brand, you must know these trends to enhance your social media marketing strategies for 2022. CMOs are usually under a lot of pressure to deliver results. So we thought to compile these trends into a list of the top 10 social media trends in 2022. Every CMO out there should know to stay abreast with marketing trends.

Key Takeaway

Like it or not, social media is the future of marketing. As a CMO who wants your brand to remain relevant, you need to stay ahead of these trends and incorporate them into your marketing strategies for the business year. The trends listed in this article have been identified as the top social media trends for 2022. We believe every CMO should know them.

Top 10 Social Media Trends 2022

     1. Advertising budgets:

Yes, social media advertising budgets are a thing. There has been an exponential increase in money spent on social media ads over the years. While you must spend within a limit, you must also consider your business goals for the year and how social media marketing will help you achieve them. Having a moderate and well-structured social media advertising budget will help your brand build a more robust and lasting relationship with customers and increase online sales. If you don’t have a budget for social media ads, now is the perfect time to set one.

     2. Video Content:

TikTok and Instagram Reels took over the world of social media last year. Even YouTube came up with YouTube Shorts. As you must know, many videos went viral through these platforms. They even propelled some businesses and individuals to the limelight. 2022 is definitely the year for you to invest in video content that will speak to your audience and grab their attention. You can also go live and engage with your audience and customers/ clients in real-time.

     3. Influencer Marketing:

One social media trend that can’t go out of style is influencing marketing. Collaborations on social media between businesses and influencers have always existed and continue to do so. However, there is a new trend in influencing marketing. Brands now prefer to work with influencers than with small audiences. This is because they have identified influencers whose values align with their brands and know that marketing is more effective.

     4. In-app Shopping Capabilities:

Major social media platforms now have in-app shopping capabilities as long as your brand is eligible. This makes digital business easier as customers and clients can make transactions right from their social media accounts without going to the brand’s website or sending messages.

     5. Authenticity:

It may sound ironic, but social media users say authenticity is important. People are starting to realize that the glamour of social media is usually fake, and they are leaning towards authentic brands who tell it like it is. Authenticity and transparency are now crucial tools for social media marketing. You should add original, fun, informative, value-rich, and educating content to your social media marketing strategy.

     6. Stories:

Of course, social media platforms had to think of a way to make things more fun and engaging. They came up with stories! Snapchat may have pioneered the movement, but now, Instagram is the leading platform for stories. You can engage your audience, go live, do polls, and many more with them. You don’t have to send survey links to your customers anymore.

     7. Performance Metrics:

Forget your brand’s follower count. You can actually track your progress on social media and focus on the metric that matters; revenue. Besides the number of likes, you can track the number of website clicks and how well people are actually talking about your brand through shares and saves. You can also use a social media analytics tool for in-depth analysis.

     8. All-round Customer Acquisition:

The days of sticking to one social media platform are long gone. At least one person has 2-3 social media platforms they actively use. This means that your target audience is not on one major social media platform but is instead spread across different platforms. If your brand has been focusing on one platform, join the new 360 customer acquisition strategy trend.

     9. Educational content:

If your brand’s social media platforms are all about promotional content, you may have noticed a decline in the level of engagement or even sales. The new trend for brands is achieving a thought-leader status in their industries, and to do this, they need to educate their audience. If your brand is a luxury fashion brand, you want people to think “Haute Couture” and think about your brand. That can only happen when you give people something tangible to think about. Educational content can come in different forms and is not restricted to infographics alone.

     10. Security:

In 2021, cybercrimes, especially fraud and business scams, were rising. The more we adopt technology solutions, the more vulnerable we are to cyber-attacks. You need to adopt a solid security system for your social media platforms. Also, endure you have an active user-friendly website that can serve as a backup in the event of a  virtual shutdown, as happened with Facebook in 2021.

Conclusion

If you are yet to tap into the trends listed above, it is not too late to do so. Combining these trends and integrating them into your marketing strategies will help drive sales and create more awareness. If 2021 was a year of ineffective marketing strategies, make 2022 different with strategic social media marketing.

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• HOW TO USE INSTAGRAM INSIGHTS

Almost every firm has turned to social media in recent years, and sales and promotion are mostly dependent on organic traffic. Hence, the need for Instagram Insights. In addition, social media is a rich source of revenue. As a result, specific procedures must be done to ensure that all available opportunities are fully used.

If you’re new to Instagram analytics, some of the terminologies used in data analysis for marketing purposes may be confusing. Fortunately, this post will guide you through all the processes necessary to effectively maximize the prospects provided by Instagram insights.

Key Takeaway

The insight feature on Instagram is an analytic tool that shows the metric of an account. Data analysis is the most effective way of getting firsthand information on your viewers’ preferences, and an insight feature is an analytic tool that shows the metric of an account.

Other Instagram analytics tools exist, but Instagram insight is the most popular. However, you must be a business or corporate account user to access Instagram insights. The insight tab contains three tabs; Activity, Content, and Audience.

Instagram Insights and Instagram Marketing

Instagram has a whopping 1 billion active users at the time of writing this post, and the numbers appear to be climbing by the day. With such a large readership, Instagram is unquestionably one of the top platforms for finding clients.

However, you should keep in mind that the Instagram market is fiercely competitive. Therefore, you’ll need to use all available tactics to keep your customers’ attention to stay on top of the food chain. Otherwise, they’ll be drawn away by more interesting content.

So, what is Instagram insights? Instagram insight is basically an analytic tool for tracking your account progress. It shows data on your content as well as your followers’ demographics and actions.

As a marketer, you must know when, where, and how to engage your audience most effectively. Due to this, insights have become very helpful. Instagram insights are, without question, the most effective marketing tool. As a result, it keeps you up to date on your performance. Moreover, it literally informs you how many people like what you’re doing.

Data analysis based on these insights reveals which of your pieces of content elicits the most responses from your audience. Furthermore, with this information, you will be able to comprehend your viewers’ interests. Also, you’ll be able to choose which angles to improve on to provide the audience with exactly what they desire.

Instagram analytics serves one primary goal: to aid content promotion on Instagram. In the long run, you should also take the Instagram algorithm into account. In addition, Instagram can boost or mar your visibility. However, it is handy only when you’ve learned what works best for your audience.

More interesting content will almost certainly result in more clicks. Also, the more hits you get, the wider your audience will be expanded by the Instagram algorithm. Besides, every company benefits from a larger audience.

How to Access Instagram Insights

Only business accounts can view Instagram insights. Regardless, you can take a few simple steps to convert an existing personal account to a corporate account. To do this;

• Go to Instagram and sign in.
• Go to the page where you can customize your settings.
• Select ‘Account’ from the drop-down menu.
• Click the ‘Switch to Professional account’ button.
• Click ‘Done’ after choosing a category.

Afterward, it’s also a good idea to link your Facebook business page to your Instagram account. This way, your potential clients will be able to view both of your timelines in this manner.

How can you view your account’s insight now that you’ve engaged the Insight feature? You just need to;

• Go to the dashboard for your profile.
• Select the Insight tab from the drop-down menu.

However, you’re not going to obtain this information straight away. It should take at least seven days for the compilation to be completed and made available. Also, note that you would not get insights on posts you made before activating the insight feature.

Exploring the Insight Tab

The Instagram Insights tab is divided into three, each of which is divided into subtabs. These tabs contain various data that will provide you with a general overview of your account’s performance. The main purpose of these tabs is to keep track of your Instagram engagement on Instagram. The following tabs are briefly explained below:

     Activity:

Under the insight tab, the activity subtab appears first. This data estimation reveals the engagement rate on your timeline over the last seven days. It also includes a full breakdown of how many times other people have viewed your timeline.

In addition, there’s the number of likes you’ve received and the number of comments left on your posts. You can also see the number of individuals who have emailed you using your email link.

The activity tab is split into two sections: discovery and interaction. On your timeline, Interaction keeps track of how many activities occurred. On the other side, discovery is in charge of exhibiting the performance of your content. It indicates the number of individuals who find it engaging and worthwhile.

     Content:

The Content tab follows the Activity tab. It gives you additional information about each post you make. It is organized by three tabs: story, speed, and promotion. The speed tab displays your feed’s data over the past two years. Also, you can break down the data into the number of reaches, followers, saves, and shares, among other things.

The story subtab reveals the performance of all movies and photographs posted on your story in recent times. On the other hand, the promotion page displays the results of all of your paid posts and promotions.

     Audience:

This tab examines your audience and their patterns of behavior. It provides you with all the information you’ll need to increase your Instagram engagement. Also, it provides you with all the information you need to increase your Instagram engagement. For example, it displays the location, age, gender, and active period of your viewers, as well as a study of your recent follower increase.

With all of the knowledge in this area, you’ll know exactly what to publish on Instagram and when to post it to get the most engagement.

Conclusion

Social media has evolved into a marketplace, and to compete, strong marketing abilities are essential, just as they are in any other market. Instagram is the second most popular social media platform after Facebook, and it has provided enhanced tools for all traders to make sales efficiently.

Instagram insights have greatly improved all marketing strategies. In addition, It has aided several brands worldwide in expanding their consumer base and generating significant revenues.

This post delved into Instagram insights, what they are, and how to get the most out of them. If you have any questions, kindly leave a comment below.

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Facebook ads are essential in using the social media platform as a tool for marketing, driving traffic, and sales. Geo-targeting Facebook ads restrict your ad audience to a specific geographic area of your choice. This article explores how geotargeting can help your business maximize the efficiency of Facebook ads. It also enables you to figure out if geo-targeting is right for you.

Key Takeaway

Facebook ads can become more effective with geo-targeting – focusing your ads on an audience in a specific geographic location. You can identify the country, region, or city where most of your target audience or high-value clients reside and focus your ads in these places.

These geo-targeted ads are also known as local awareness ads, and they can help you find high-value customers. Geo-targeting Facebook ads can drive up the cost of your marketing campaign but combined with the right strategies, it is an excellent tool for driving traffic and sales.

What Is Geo-Targeting?

Geo-targeting is a form of marketing strategy that uses geographical locations obtained from users’ IP addresses. This means these users domiciled in that specific location will get city-specific ads. Geo-targeting can help you acquire the right customers that need your products or services and are actually willing to pay for them. Geo-targeting works on most social media platforms like Facebook and Instagram. It is also an integral feature of Google ads.

It is a great way to maximize your ad budget and the buying intent of your audience. Furthermore, it saves you the stress of setting broad parameters for your Facebook ads. Pushing your brand to people who have no social behaviors helps determine if they are good potential customers. Geo-targeting your Facebook ads narrows your parameters so that it is not too narrow but just right.

Facebook has almost 3 billion users, making it a powerful advertising platform. However, the large audience is so much that you can’t possibly sell to all of them simultaneously, especially if you run a local business. Regardless of the business size and reach, it is crucial to pinpoint the epicenter where most of your potential high-value customers reside. The reason is that there are markets your business does better in than others. Spending all that money on marketing ads and not seeing the desired results would be a waste.

The more targeted your ads are, the more you will learn about your customers. Geo-targeting makes you informed about the areas where your ads get the most interactions. You will also gain insight into the type of people interacting with your ads and many more.

Facebook geo-targeting will also track the performance of your ads. Suppose it detects that your ads are performing the best in specific locations. In that case, it will divert your budget to allow you to serve more ads in those locations.

Who Should Use Geo-Targeting?

Some marketing experts say geo-targeting isn’t for all kinds of business. While this may be true, geo-targeting can work for any business with the right strategies. Nonetheless, geo-targeting ads might give you satisfying results:

• If you want your deals to be seen near your retail locations (for physical businesses)
• You wish to run different neighborhood-specific product offers
• You would like to personalize your messages based on user location
• Or if you want to reach out to customers who are currently shopping at a competitor’s store
• You want to reach out to people who will be at a specific event
• If you are running a special promotion for your physical business that would require people to walk in
• You are a newcomer in the city, and you want to reach out to people who need your products or services

How To Geo-Target On Facebook

It is a pretty straight-forward process where all you need to do is;

• Open Ads Manager on your Facebook Business account
• Select Ad Set
• Select Audience

You can also browse in Ads Manager to make your desired selection from a drop-down menu of countries and specific areas.

Pros Of Geo-Targeting

You have a pretty strong idea of how great geo-targeting can be as a marketing tool, and here are more of its advantages;

• Competition is an integral part of any business. It is common for competitors to monitor one another on social media platforms. However, with geo-targeting, you can hide ads from your competitors depending on how intense the competition is. How? By using IP exclusion and geo-targeting (as long as you can identify the IP addresses of your competitors).
• Through geo-targeting, your business will gain more visibility and relevance locally. If you own a local business, that is the goal.

Cons Of Geo-Targeting

Geo-targeting is not without its shortcomings, and here are some of them;

• You can have unoptimized ads if your geo-target has a similar or exact name with another location. To avoid wasted ad spend, exclude the areas you don’t want and make sure you add the moment you wish to correct.
• Suppose you own a business with different locations that are close together. In that case, geo-targeting ads may cause these locations to compete against themselves. It is better to separate by product type or services in place of location.

Conclusion

If you are yet to take advantage of localized ads, it is not too late to do so. Geo-targeting Facebook ads is a great way to precisely target your desired audience and ensure that a large audience sees your ads. You will also be ensuring that your campaign budget is maximized.

It is important to know how geo-targeting Facebook ads will benefit you. You can exclude specific areas and run local awareness campaigns using location-specific keywords. You can also create a custom target list for your ads by importing your customer data. As long as you can find the right marketing strategies to combine with geo-targeting, your Facebook ads should convert.