BagUps is a forward-thinking, eco-conscious company committed to sustainability and social impact. They manufacture biodegradable kitchen trash bags with a unique dispensing system, all made in the USA.
Their mission also includes supporting veterans and individuals with disabilities. Despite their innovative product and strong social mission, BagUps struggled to translate website traffic into sales, particularly in converting customers to their subscription service and keeping high-value customers engaged. In response to these challenges, BagUps partnered with Pure Influence to revamp their email marketing strategy.
The Challenges
BagUps faced several key issues common in e-commerce, but with a unique need to translate their values into customer engagement and sales:
- High Cart Abandonment Rates: BagUps was attracting web traffic, but too many visitors were leaving without completing their purchases.
- Low Subscription Conversions: While one-time sales were steady, converting customers to recurring subscriptions remained a challenge.
- Weak Engagement with High-Value Customers: The company needed a more targeted approach to keep their most valuable customers engaged and coming back for more.
- Ineffective Email Campaigns: Existing email campaigns had low open and click-through rates, limiting the company’s ability to foster long-term relationships with their audience.
These obstacles were stifling growth, and BagUps knew they needed an intelligent, data-driven approach to turn things around.
Our Strategic Approach
At Pure Influence, we understood that a simple fix wouldn’t be enough. BagUps needed a comprehensive email marketing overhaul tailored to address their specific challenges while driving both immediate sales and long-term loyalty.
1. Reducing Cart Abandonment
Challenge: Visitors showed interest in BagUps’ products, but many abandoned their carts before completing their purchases.
Our Solution: We developed two distinct abandoned cart email flows—one tailored to regular customers on Shopify and another customized for subscribers. These flows consisted of 5-6 automated, engaging emails designed to encourage users to complete their purchases by leveraging urgency, social proof, and targeted incentives like discounts.
- Impact: The first email in the flow achieved a 56.36% open rate, with a 20% click-through rate and an 8.33% conversion rate, directly recovering $366.25 in revenue. The entire series saw consistently high engagement, driving meaningful revenue from previously lost sales.
2. Boosting Subscription Upgrades
Challenge: BagUps had a solid base of one-time buyers, but converting them into subscribers—an essential driver of recurring revenue—was a struggle.
Our Solution: We crafted a subscription upgrade flow focused on educating customers about the value of recurring deliveries. This flow, powered by exclusive offers and content, was specifically designed to appeal to customers who had made one-time purchases but hadn’t yet seen the benefits of subscribing. We created a compelling case for joining BagUps’ subscription service by highlighting cost savings, convenience, and environmental impact.
- Impact: Our efforts resulted in a significant boost in subscription rates, with one email achieving a 6.67% conversion rate and generating $120 in new subscription revenue—a meaningful shift toward recurring sales.
3. Engaging High-Value Customers
Challenge: BagUps’ highest spenders were not being effectively engaged, resulting in missed opportunities for repeat purchases and long-term loyalty.
Our Solution: We created a specialized flow targeting customers who had spent over $300, offering them exclusive benefits like early access to new products and loyalty discounts. We made these customers feel valued and more likely to continue purchasing from BagUps by providing a VIP-like experience.
- Impact: The targeted high-value customer emails saw strong open rates and click-throughs, contributing to an increase in repeat purchases. This approach strengthened relationships with BagUps’ most profitable customer segment, enhancing long-term loyalty.
4. Revamping the Welcome Series
Challenge: BagUps’ welcome emails lacked personalization, resulting in lower-than-expected engagement and minimal impact on long-term customer retention.
Our Solution: We revamped the entire welcome series, creating distinct email flows for new customers and potential leads. Each flow was designed to educate, engage, and guide recipients toward meaningful actions, such as making a purchase or signing up for the subscription service.
- Impact: The updated welcome series not only increased trust with new customers but also significantly improved the likelihood of follow-up purchases. By establishing a strong, personalized connection early in the customer journey, we set the stage for ongoing engagement.
Design as a Differentiator
While the content of each email was critical, the design played an equally important role in driving success. Our team combined visually appealing, clean designs with clear and actionable messaging. From captivating subject lines to easy-to-navigate email layouts, we ensured that BagUps’ emails were not just informative but engaging and conversion-focused.
- Boosted Open Rates: Eye-catching subject lines and thoughtful design helped some emails achieve open rates as high as 56.36%.
- Improved User Experience: A simple, intuitive design ensured that customers could easily navigate the email content, making it more likely they would take the desired action, whether completing a purchase or upgrading to a subscription.
Results and Overall Impact
Over just five months, BagUps saw a remarkable transformation in their email marketing performance.
- Revenue Growth: Monthly revenue steadily increased, peaking at $48,779 in May 2024, up from $39,940 in April—a direct result of more effective email engagement and higher conversion rates.
- Increased Orders: Monthly order volumes grew significantly, with 1,712 orders in May compared to 1,431 in April, reflecting increased customer activity and engagement.
- Customer Retention: Our targeted flows converted one-time buyers into loyal subscribers, while high-value customers became repeat purchasers, reinforcing long-term loyalty.
Here’s a table to summarize the key data and results from the BagUps case study:
| Challenge | Strategy | Key Results |
|---|---|---|
| High Cart Abandonment | Implemented 5-6 email abandoned cart flows (separate flows for regular & subscribers) | 56.36% open rate, 20% click rate, 8.33% conversion rate, recovered $366.25 in revenue from the first email. |
| Low Subscription Conversions | Created Recharge Upgrade flows with educational content and exclusive offers to highlight subscription benefits | 6.67% conversion rate from targeted emails, generated $120 in new subscription value. |
| Engaging High-Value Customers | Designed exclusive email flows for customers spending over $300, offering discounts and early access to products | Increased repeat purchases, maintained strong open and click-through rates, reinforcing loyalty among top customers. |
| Welcome Series Revamp | Personalized welcome series for new customers and leads, setting the tone for ongoing engagement | Improved customer trust and increased likelihood of future purchases through targeted, personalized communications. |
| Overall Revenue Growth | Combination of all email flows | Revenue increased from $39,940 in April to $48,779 in May 2024, with monthly orders growing from 1,431 to 1,712. |
This table highlights the strategies used by Pure Influence and the measurable impact on BagUps’ business growth.
A Future-Ready Email Marketing Strategy
The BagUps case study showcases the power of personalized, data-driven email marketing. Through careful segmentation, automation, and attention to design, Pure Influence turned BagUps’ challenges into growth opportunities.
Whether your company is facing cart abandonment, low subscription conversions, or disengaged high-value customers, Pure Influence can help transform these pain points into success stories—just like we did for BagUps. Our results speak for themselves, and we’re ready to help you unlock your full potential.
Visit our website today for more information on how Pure Influence can elevate your business with cutting-edge marketing strategies.
