Archives for December 2022

Becoming a Small Business Owner in 2023

Do you have business ideas that you’re apprehensive about trying out? You’re probably scared of failure, but that’s no reason to relent. So, why not materialize your ideas and try becoming a small business owner this year?

The general aim of businesses is to develop and grow. You can make it if you try. So, if you’re ready to take a shot at entrepreneurship, read this article to find out how to set off on the right track.

Key Takeaways

There’s no doubt about the fact that starting a small business is not an easy task. However, most people don’t realize this venture is thrilling and fun. It allows you to surmount obstacles as you pursue your dreams.

With a clear understanding of your business model, certain tips will help you establish and grow your business startup. They include constant research and training so you can render the best possible services.

Additionally, efficient planning and marketing for visibility & brand awareness, and much more are pertinent. Learning and implementing these will ensure your business soars until it parts the clouds!

How to Start a Small Business from Scratch

Becoming a Small Business Owner in 2023 1

Source: https://www.pexels.com/photo/marketing-exit-technology-business-7413915/

Ideas are beautiful, but they’re only abstract until you execute them. It sounds easier than it is, but it’s not as difficult as you may think. Once you have the rudimentary details, your business startup will come together smoothly without fuss.

With excerpts from an interview we conducted with Rick Mack, the owner of a flourishing small SMP business, we’ll outline the necessary preliminary steps. These will give you proper guidance and empower you to kickstart your business launch blissfully. So, here is the breakdown of tested and trusted processes to help you establish your business startup.

1. Research the Industry/ Field You’re Venturing Into

It’s not enough to have a simple business idea, you have to expound on it, and the way to do so is by conducting rigorous research. This act will familiarize you with the situations you’ll encounter and prepare you properly.

For example, Rick Mack, the founder of Mac SMP, says he devoted two years to learning about Scalp Micropigmentation. He learned the techniques and studied the tools and processes without leaving anything out.

So you should do the same before becoming a small business owner. If you’re opening a florist store, learn everything about flowers, their significance, how to care for them, etc. Study successful florists and emulate them. Amass a sea of knowledge that will propel you in your field.

2. Build Your Skills by Training and Investing in Yourself to Further Your Business

After research, the next step is to take professional courses to build your skill set in your business field. In this regard, it’s best to avoid crash courses and gain genuine certifications that will prove your validity and capability. Training is crucial because it’s the foundational stage for your business.

3. Disburse Premium Service

Now that you’ve devoted time to learning, you should draft implementation plans. Then, apply your knowledge to offer premium services that will outshine your Competitors and impress prospective clients. This way, you’ll attract clients and gain referrals which will grow your entrepreneurial venture.

4. Target Longevity

Where do you see your brand in ten years when starting a business? While it’s good to focus on the now, you should also plan for future expansion. For example, Samuel Walton Moore grew one store into a chain venture; Rick Mack plans to have multiple SMP parlors and an education center. So what plans do you have for the future?

Asides from this, if your business provides utility by creating goods, ensure your products are not just excellent but long-lasting. This way, customers will always have your products on their minds.

5. Create Brand Visibility and Awareness

Brand visibility is paramount for long-term business expansion and development. For this, you must post advertisement content on all social media platforms. In addition, utilize visual tools like Insta stories, Facebook reels, YouTube shorts, etc. Rick Mack attests to the benefits of his active social media presence, which has brought him lucrative deals and collaborations.

6. Engage in Efficient Marketing

Marketing is highly crucial to the growth of a business enterprise. For a small business, it showcases the importance of your services and puts you in the spotlight. Therefore, your marketing strategies should put your business in constant exposure and highlight your exceptionality.

There are various kinds of marketing and strategies applicable to various business industries. So, if you’re too preoccupied to handle marketing efficiently, you can’t contact us for help, and we’ll give you the best results.

Requirements for Starting a Small Business in 2023

You should put specific measures in place before starting a small business from scratch. These will simplify the tasks involved in becoming a small business owner. Below they are.

1. Have a Well Laid Out Plan

Have clearly defined aims, goals, vision, and mission. Then, proceed to map them out and formulate a plan by which you can achieve your business aspirations. You can use a business template for this. Next, you’ll have to create a business plan envisaging your service, financial, and resource targets. Having a plan will help you monitor your progress.

2. Get Your Business Space

Procuring a location and renting or leasing a shop is the first major physical requirement. It’s the first step in the journey of a thousand miles where spending begins.

It’s also vital that you find out if there are any rules regarding your business in the area so you can comply. Also, you should consider security and other factors to get a perfect location.

3. Procure the Necessary Tools and Equipment

Surely your business stall can’t stay empty. And for this, you’ll need to have capital on ground. Then, you should take inventory of the necessary tools and equipment you’ll need for your job. Ensure to buy from reliable sources and hire professionals for installation if necessary.

Having standard tools culminates in the sleekness of your business space. This factor is important because aesthetics naturally attracts customers. So, garner all you need to produce efficient service.

4. Content

Content keeps expectancy and aids brand visibility in this age of digitalization. Since your content is like a gallery of your craft, it can bring in leads. Also, when properly utilized, you can convert these leads into sales.

5. Insurance

Insurance is a must-have form of backup business protection. Therefore, it is necessary to prepare for unpredictable events so you’ll have damage coverage in the eventuality of their occurrence.


A 9-5 employment only lasts temporarily, so if you seek permanence, create your business startup. Establish your brand and devote time & resources to ensure success. Business is a continuous learning curve, so if you keep your head in the game & employ smart marketing tactics, you’ll succeed.

Luckily, you have Pure Influence at your service to help you in becoming a small business owner. You can rely on us to advertise your business to the right prospects and help you lock in amazing leads.

Becoming a small business owner in 2023

Not sure what the best approach to becoming a small business owner is yet and how Pure Influence can help you? No problem. We did an interview with Rick Mac of Mac SMP, and in the video below are the highlights of some of the valuable points he made about starting a small business from scratch in the SMP industry.

Dear aspiring small businesses owner, we hope this piece triggers you to pursue your dreams. Don’t hesitate to start a business venture and when you do, please write back to let us know how it’s going.

In the meantime, you can drop your questions and comments in the box below. We will be elated to hear from you.

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Why Businesses Need Celebrity Influencer Marketing in 2023

The rise of celebrity influencer marketing has revolutionized the way businesses market their products and services. In a world where social media reigns supreme, celebrity influencers can shape consumer behavior and make or break a business’s success.

Businesses of all sizes can benefit from celebrity influencer marketing in 2023 by taking advantage of the widespread reach, and influence celebrity influencers command over their audiences.

Key Takeaway

As businesses continue to look for more effective ways to reach their target audiences, celebrity influencer marketing is becoming increasingly popular.

In layman’s terms, celebrity influencer marketing involves leveraging the celebrity power of celebrities and influencers with large followings on social media platforms such as Instagram, YouTube, or TikTok to promote products or services. 

Below are some key things to note about celebrity influencer marketing:

  1. Celebrity influencers offer unique opportunities for businesses to increase brand awareness and convert followers into customers.
  2. There are numerous examples of successful celebrity influencer marketing campaigns that have resulted in increased sales or subscriptions.
  3. Strategies such as analyzing the target audience, choosing the right celebrity influencers, and agreeing on a collaboration agreement can help brands get the most out of celebrity influencer marketing campaigns.
  4. It is important to be aware of potential challenges when partnering with celebrity influencers, such as celebrity controversies and privacy issues, and take steps to ensure success when utilizing this form of marketing.

The Rise of Social Media and Its Impact on Consumer Behavior

In recent years, social media has become omnipresent as more people than ever before join platforms such as Instagram, Twitter, YouTube, Snapchat, TikTok, and more. People use these networks to discover new brands, follow trends and engage with friends and influencers.

As a result, social media has dramatically impacted consumer behavior, creating an environment where celebrity influencers have increasing power to shape people’s opinions and persuade them to buy certain products or services.

The Benefits of Using Celebrity Influencers in Marketing Campaigns

Celebrity influencers offer brands a unique opportunity to get their message out there and create lasting brand awareness.

By leveraging the reach and influence of celebrities and influencers command, businesses can quickly convert followers into customers by getting the word out about their products or services.

Leveraging celebrity influencers also offers businesses credibility, as celebrity endorsements lend themselves to trustworthiness, which is difficult for brands to achieve on their own.

In summary, celebrity influencers in marketing have become a powerful tool to support brands’ promotional efforts. These influencers can increase brand awareness, attract new customers and create trust in the brand among existing customers.

Working with a celebrity can help marketers tap into their fanbase, amplifying their reach exponentially.

Celebrity endorsements can also be used to add an unexpected twist to campaigns, giving followers something new and exciting to engage with. So, why settle for word-of-mouth when your brand can benefit from the star power of celebrity influencers?

Case Studies of Successful Celebrity Influencer Marketing Campaigns

There are numerous examples of celebrity influencers successfully promoting products and services on their social media platforms.

One example is the collaboration between celebrity makeup artist Huda Kattan and beauty brand Fenty Beauty, which resulted in a successful campaign that increased sales of Fenty’s Shade Stick and Pro Filt’r Foundation.

Another example is singer Taylor Swift’s partnership with Apple Music, which was credited for increasing Apple Music subscribers by 10 million during the campaign’s first year.

Strategies to Get the Most Out of Celebrity Influencer Marketing

When leveraging celebrity influencers, it is important to develop strategies that will help get the most out of their campaigns. This includes analyzing your target audience, choosing the right celebrity influencers for your brand, and creating an effective collaboration agreement.

Knowing whom to target, what celebrity influencers will best fit in with your brand’s message, and how both parties can benefit from the partnership are all key components of a successful celebrity influencer marketing campaign.

Challenges That Businesses Might Face While Leveraging Celebrity Influencer Marketing in 2023 and How to Overcome Them

One of the major challenges businesses may face when leveraging celebrity influencers is finding the right influencers for their product or service.

It is important to find celebrity influencers who have an authentic connection with their followers and genuinely believe in the products they promote.

Additionally, businesses must know that celebrity endorsements have challenges, such as celebrity controversies and privacy issues.

It is important to be aware of these potential risks before entering into a partnership with celebrity influencers.

Influencer Marketing vs. Celebrity Endorsements: Differences, Similarities, which is Best?

Influencer marketing and celebrity endorsement are two popular marketing strategies businesses often use to promote their products or services.

Both strategies involve collaborating with well-known individuals who have a large following on social media or in the public eye, but there are some key differences between the two. Let’s take a look at some of the differences.

● Differences:

One of the main differences between influencer marketing and celebrity endorsement is the type of person involved. Influencer marketing typically involves working with individuals who have a large following on social media and are considered experts or authorities in a particular niche or industry.

These individuals, known as influencers, have built a loyal audience by sharing valuable and engaging content related to their niche.

On the other hand, celebrity endorsement involves working with well-known individuals who are famous for their work in the entertainment industry, such as actors, musicians, and athletes.

Another key difference is the way that these two marketing strategies are executed. Influencer marketing typically involves a more organic approach, where the influencer shares content related to the product or service naturally and authentically. This content may include sponsored posts, product reviews, or giveaways.

On the other hand, celebrity endorsement often involves appearing in more traditional advertising campaigns, such as TV commercials or print ads.

Despite these differences, there are also some similarities between influencer marketing and celebrity endorsement.

● Similarities:

Both strategies involve working with well-known individuals with a large following, and both aim to leverage the influence of these individuals to promote a product or service.

Both strategies also rely on social proof, where consumers are more likely to purchase a product if they see it endorsed by someone they admire or trust.

● Which is better?

As for which is the best strategy, it ultimately depends on the goals and target audience of the business. Influencer marketing may be a good choice for businesses that want to reach a specific niche audience. At the same time, celebrity endorsement may be more effective for businesses that want to reach a wider audience.

Ultimately, the best marketing strategy aligns with the business’s goals and values and effectively reaches your target audience.


In conclusion, if done correctly, celebrity influencer marketing can be an effective tool for businesses in 2023.

By understanding the impact social media has had on consumer behavior, considering the benefits that celebrity influencers offer brands, learning from successful case studies, and developing strategies to get the most out of celebrity influencer marketing campaigns, businesses can leverage celebrity influence to drive sales and build their brand.

It is important to consider potential challenges that may arise when partnering with celebrity influencers and take steps to ensure success in utilizing this powerful form of marketing.

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Top 10 Useful LinkedIn Features to Empower Your Growth.

LinkedIn is a powerful networking and professional development platform with over 875 million users worldwide in 2022. It has become an essential tool for staying connected to industry experts, discovering new skills, and promoting your work. This article will discuss the top ten useful LinkedIn features that can help you grow professionally.

Key Takeaway

LinkedIn is a powerful platform for professional development. Some useful LinkedIn features can be utilized to take your career to the next level. From advanced search functionality, company pages, and groups & hashtags to skills sections, endorsements & recommendations, these tools provide an opportunity to better connect with industry experts and stay up-to-date on relevant issues.

Utilizing the various useful LinkedIn features can help you quickly expand your network, enhance your professional development opportunities and increase your visibility with potential employers or recruiters.

You can use these tools to develop new skills, stay up-to-date with industry trends, and promote your work to the right people. The possibilities are endless! So, what are you waiting for? Start leveraging these powerful tools today!

The Top 10 Useful LinkedIn Features.

1. Advanced Search Functionality.

Having access to the advanced search functionality on LinkedIn is like having an inside track when finding relevant professionals, jobs, or companies quickly and easily.

Top 10 Useful LinkedIn Features to Empower Your Growth.

You can use filters such as level, location, job title, or company name to narrow your search results and get more targeted results. The feature also allows you to save your searches and revisit them later without re-entering the search terms.

2. Company Pages

Company pages can be a great way to find out more about a particular organization and stay up-to-date with their updates, products, job openings, and other news.

Following the company page of the organization you are interested in working for can give you a better sense of its culture and mission before applying for a position.

3. Groups & Hashtags

Groups on LinkedIn provide a space to connect with like-minded professionals and industry experts who can help you grow professionally.

You can join conversations about topics that are important to you or take part in group discussions to learn from others.

You can also use hashtags to discover conversations related to your interests and join the conversation.

4. Skills Section

The skills section of your LinkedIn profile is a great way to showcase the knowledge and expertise you have acquired over time. It allows potential employers or recruiters to quickly identify your unique skills, saving them time when considering job candidates.

Additionally, if you are looking for new opportunities, listing your skills will help surface them in relevant searches.

5. Endorsements & Recommendations

Endorsements on LinkedIn can be a great way to increase visibility with potential employers or recruiters. They also act as social proof and help build trust with connections.

In addition to endorsements, recommendations are invaluable for developing trust and credibility in the professional world. Requesting recommendations from past colleagues or supervisors can be a great way to demonstrate your work ethic and accomplishments.

6. LinkedIn Showcase Page

The LinkedIn Showcase page is a great way to highlight and promote a specific product, service, or brand.

It allows you to create an engaging presence on the platform that goes beyond your personal profile and can be used to target potential customers or employers.

7. Save Searches

The save search feature on LinkedIn allows you to revisit searches relevant to your career goals quickly.

You can use filters such as job title or company name to narrow down your results and find exactly what you’re looking for more quickly.

8. Create Polls

Creating polls on LinkedIn is a great way to engage with other industry professionals. You can get feedback on specific topics related to your industry.

Polls are a great way to get input from people who have experienced the same challenges you may be facing. They can provide valuable insights when making decisions.

9. Merge Accounts

Merging two LinkedIn accounts is an easy way to consolidate your professional contacts into one profile.

This makes it easier for potential employers, recruiters, and other connections to view your relevant job experience in one place while linking them to any company pages or products you may have created.

10. Video Meetings

The video meeting feature on LinkedIn makes it easy to connect with potential employers or clients anywhere in the world.

You can use this feature to conduct interviews, collaborate remotely, or demo products and services. It’s also a great way to stay connected with colleagues and other professionals in your industry.

Additional Useful LinkedIn Features Tips

Remember to take advantage of free resources like LinkedIn Learning which offers courses on various topics related to business, technology, and more.

This is a great way to keep your knowledge and skills up-to-date and help you stand out from the competition when searching for new opportunities.

Finally, don’t hesitate to reach out to others in your field or industry by sending them an invitation to connect on LinkedIn. This can be a great way to make valuable connections that might lead to future collaborations or even job opportunities.

The useful LinkedIn features listed above are just the tip of the iceberg regarding how LinkedIn can help you grow professionally. Whether you’re looking for a new job, staying connected with industry experts, or simply getting insights on topics in your field, LinkedIn has something for everyone.


As you can see, LinkedIn has many features that can help you grow professionally and maximize your success on the platform. Start leveraging these powerful tools today to take your career to the next level!

LinkedIn offers a range of features that can help you grow professionally. From the advanced search functionality and company pages to groups & hashtags, the skills section, and endorsements & recommendations, these features provide an opportunity to take your career to the next level. Put them into practice and see how they can help you reach your professional goals.

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