fbpx

Archives for June 2022

Web3 Technology: Why Businesses Should Embrace Web3 Marketing in 2022

by

The Web3 technology buzz has proven not to be a flash as there has been no dissipation since its introduction. Therefore, more people are coming to understand that Web3 is on the way to becoming the mainstay of the economy.

With all this potential in sight, people are trooping in, thereby making it a great and lucrative space for businesses.

Key Takeaways

In the last, various models of the economy have influenced business. We are experiencing the shift from web2 to Web3 and all it entails. Certainly, this shift will switch things up for businesses and their mode of operation and marketing.

Thankfully, all perceived and experienced aspects of the switch are profitable to producers and consumers. As such, businesses should pick up Web3 technology marketing strategies without delay.

What is Web3 Technology

As much as it is beneficial for businesses to head into this path, they shouldn’t do so blindly. The first step should be properly understanding the key concept and its technology. Web3 is an improved version of the internet that eliminates previous boundaries and grants us access where it was lacking.

Web3 is built on blockchain technology; therefore, its most prominent feature is decentralization. This development has led to a new era of advancement and birthed structures such as Decentralized applications (Dapps) and Decentralized Autonomous Organizations (DAOs).

The very system on which it runs uses decentralized ledger technology, which stores data publicly on-chain. This storage medium holds information, including transactional data, documents, and files.

The decentralization policy leads to the eradication of data control by big tech companies, thereby eliminating them. Information privacy is assured with these capitalists subdued and power redirected to the user who now controls their data.

The importance of privacy control is many. For example, businesses can now establish a more personal and secure relationship directly with their consumers rather than through data brokers. In addition, the absence of targeted ads delivers a more enjoyable interactive experience for users.

What’s More?

With data privacy on the ledger technology, you can store proof of ownership and other valuables with the assurance that no one can tamper with them. There is no need for a central server as data is stored across many devices in Web3 technology. Since documents are encoded and strictly guarded, the risk of data theft is low.

Web3 technology is so large that it supports a lot of developments. It’s almost impossible to talk about Web3 without referencing tokenization, which is the digitization of assets.

Tokenization can be viewed in terms of cryptocurrency, which are fungible tokens. They serve as a digital currency and are the power backbone of decentralized finance, which springs web3.

Tokenization also presents NFTs, which are like treasure chests on the web. The beauty of web3 is that everything is sort of linked. So, NFTs lead us to 3D imaging and graphics.

The three-dimensional view is the core of the Web3 environment used to relay sites, services, and more. However, web3.0 is flexible and can be tailored to suit individual needs and has thus given us a new world to enjoy via VR and AR plus AI- Metaverse.

The influence Web3 exerts is overwhelming and encompassing. Therefore, it introduces businesses and brands to a large data space with extensive resources. Let’s have a more in-depth look at what it holds for businesses.

Why Should Businesses Embrace Web3 Marketing?

Web3 technology

With the concise background on Web3 technology, you must have seen that Web3 is the future we live in. It is also productive and has successfully pulled the crowd of humanity. First, however, brands must align with their consumers and customers in pursuing a winning streak.

And, in 2022, Web3 is where the customers are. Yes, even though it isn’t in full bloom yet, people are ditching web2 to hop onto the next big thing and even fighting for early bird spots. At this point, any brand that isn’t pursuing Web3 marketing is lagging.

It is a fact that businesses do need to communicate with their customers. What better way to gain their attention than move to the center of the crowd. By harnessing Web3 technology, businesses can communicate with consumers effectively.

An example is a 3D website with smooth interaction and engagement that features automated bots. These AI bots have better comprehension and can give fast, prompt responses to queries.

It Gets Even More Interesting

With Web3, companies can build communities of loyal consumers who become supporters and families rooting for them. You can get earnest reviews and ideas for improvement with an active, loyal community. These communities also create an atmosphere for users and creators to share value and benefit mutually.

Accepting Web3 marketing technology by businesses presents the opportunity to leverage a world of Defi. Businesses can receive straight payment for services with stable coins not subject to fluctuation. Also, with the elimination of centralized financial institutions, there is no tax on what brands earn.

Now, with dominance over finances, businesses can give back to their communities more enrichingly. For example, distribution of Free NFTs via airdrops. In addition, such activity increases the business ledger as it incentivizes community members for patronage.

NFTs have a strong role in Web3 marketing as they power the metaverse. Businesses can tap into this by using NFTs to advertise virtual copies of goods before they hit the market. This act will account for product awareness reaching a large target audience in the metaverse.

The transparency, security, and lack of data breaches in Web3 will build more trust between consumers and manufacturers. And these are only a few reasons companies should incorporate Web3 marketing tactics in 2022. Doing this can either be via a personalized Web3 marketing team or an established Web3 marketing agency.

Whichever way, Web3 technology is a banger that won’t fade away. It has ascertained dominance and is the trailblazer to better days.

Conclusion

Web3 is the growing democratization of new stores of value for exchange that is taking over the universe. However, to grasp a foothold of relevance, businesses must employ semantic web technology. Marketing lies on the internet, and the internet’s future is etched in the blockchain.

What are your thoughts on this subject? Do you now have a better understanding of Web3? Or do you have any questions? Please let us know in the comments section below.

Enjoy This Article? You May Also Like:

Social Data: How Your Brand Can Use Social Data for Business Growth

by

Social Data refers to information that people using social media share publicly. This information could include the person’s name, location, spoken languages, shared links, and biographical data.

Social Data can be of great use to your brand if you correctly use it. This article will highlight and explain how you can use social data to grow your business.

Key Takeaways

Social Data is a valuable resource for marketing teams seeking customer insights. These insights can increase sales, win votes, or carry out campaigns.

The fundamental way to use social data to help your business is by narrowing down your potential customers. Sort out the data by age, location, and languages spoken. This way, you can modulate your business to attract the right people. Also, you can use social data to judge what kind of advertisements are best for your business.

Everything You Need to Know About Social Data

Sharing social data is a willing action many active social media users do, making it accessible to the public. To break it down, a ticket-selling agency needs customers to buy tickets from them to attend athletic events. Therefore, they’ll always be on the watch for customers who love sports.

What do you think they’ll do when they find someone following many sports teams and have attended some events? This ticket-selling agency will view this user as a targeted audience. Subsequently, they will constantly put up ads on that user’s feed to draw them into purchasing tickets from them to attend an event of their favorite sports team.

Premium-grade social data that is accurately analyzed will help many companies put up ads to their targeted audience. This audience is likely to patronize them and help their business grow. It lets a company know the best advertising technique to follow and when to refine their methods to keep up with old customers and reach new ones.

Getting good results from social data involves correct analysis before using it to discern its relevance, reach, or other vital points. However, you must use this method smartly to ensure you’re always kept in the trend loop. Especially because something relevant today could effortlessly go out of trend the next day. As a result, while social data may be helpful, it’s got its limitations.

Social Data Limitations

Remember that this data refers to info people share about themselves. Hence, people could choose to give limited data, false information, or use bots to run their pages. Such cases cause complications for businesses relying solely on this information.

Further, many real users give extremely unfavorable or favorable comments to gauge their emotions, otherwise called sentiment analysis on the same brand. Seeing those kinds of comments makes it tough to determine users’ feelings towards a brand or tool based on their remarks, another problem for companies.

How to Apply Social Data to Promote Brand Growth

Social media has made business promotion and growth easy in many ways. One of these many ways is by applying social data to promote your brand growth. There are five ways to use social data to promote your brand’s growth. They are:

– Listening Data

Listening data, but what are you listening to? You’re listening to find out how customers feel about your product, services, or company to help you know what you’re doing wrong or correct. In truth, monitoring reports about your brand will keep you updated on what’s happening in your brand’s world, but social listening is top tier.

It breaks down the entire process, makes it more relevant, and helps you understand it better. An apt way to do this is by monitoring the volume of reactions, comments, and reposts you get on  Facebook and Twitter to know the customers’ thoughts.

– Benchmarking Data

Previously, businesses could only discover their competitor’s performance by observing people’s stories but not anymore. Social data from listening and monitoring customers’ activities on your competitor’s pages or brands is all the proof you need.

This information is accessible so you can compare information from your profile to that of your competitor. You can weigh the content differences, know the areas they’re doing well, and where you should improve yourself.

Above all, the goal is to promote your business’ growth, and discovering how to enhance that development will go a long way in making your efforts fruitful.

– Strategic Forecasting Data

Social data lets you sharpen your economic performance forecasts and yield growth, especially if you create specific promotions for different social webs and can monitor earnings and yield from these activities on separate channels. Hence, understanding such information makes it easier to correctly target audiences and customize campaigns.

– Tracking Data

Unlike traditional advertisement tools like TVs, radios, and magazines, social data lets business people observe pertinent and real-time current events. This data tracking also includes the performance of marketing strategies at various periods and how modifications influence event turnouts.

You can use HootSuite to keep track of your brand’s social data, view favorable and unfavorable trends at the lowest level, and make immediate changes.

– Reflection and Insight

You can never be too sure with social media. Regardless, the good side to this tracking operation is that you’re currently updated with every minute detail, so you don’t need to bother about why an operation was successful or the causes of its failure.

You can take advantage of social apps’ performance statistics of users and customer reviews to know your strong and weak areas and make the needed adjustments. If you use this tool proficiently, you’ll realize how potent social data can be for your business’ growth in every area.

Conclusion

Getting on social media opens our minds to a lot of things and how much we can achieve. Over time, people have used social media advertising and marketing to promote brands. However, they always leave out the use of social data. With the proper application of social data to your brand, your business will grow to be unstoppable.

Every businessman is interested in growing their business and using social data will go a long way. What are your thoughts and suggestions about using this invaluable tool? What do you think about this article? If you found the information useful, let us know in the comments.

Enjoy This Article? You May Also Like:

Omnichannel Marketing: Everything you Need to Know

by

You may think you know about omnichannel marketing, but the concept keeps expanding daily. One certain thing is the lucrativeness of omnichannel marketing. If you’re eager to learn more about this strategy, this article is for you.

Key Takeaways

Omnichannel marketing is a spectacular marketing tool that always yields results. It’s proficient in delivering seamless customer experiences through consistent communication and engagement.

Many big brands are reaping the benefits of this unique technique and setting great examples of perfect strategies. Though it is one of many marketing strategies for boosting sales, it leaves your customers with a lifetime value and happiness.

What is Omnichannel Marketing

Why limit your advertisement, sales, and marketing to a single platform when you can be everywhere at once? I know the question waiting to roll off the tip of your tongue is, “how is this possible?” Well, omnichannel marketing (OM) makes it possible through automation and personalization.

Omnichannel marketing is a business approach to seamlessly promoting and selling products that integrate various marketing channels. The channels include emails, SMS, push notifications, and even physical stores.

OM is a standard marketing technique that works wonders. Even though we may not be aware, I’m sure we’ve all experienced omnichannel marketing one way or the other. A common example of omnichannel marketing is ordering a product online and picking it up at a brick-and-mortar store.

Have you ever forgotten an online cart and then been notified about it? If you have, that’s another pretty common example of OM.

Omnichannel marketing is similar to multichannel marketing. The difference, however, is that though the latter increases the possibility of interaction between your brand and potential clients, it doesn’t feature touchpoints integration. But with omnichannel marketing, every touchpoint imparts value.

What is the Purpose of Omnichannel Marketing?

Like every marketing technique, omnichannel marketing has specific results it aims to achieve. Therefore, the purpose of Omni channel marketing can be classified as follows.

– Engagement and Retention

The purpose and result of OM include building customer engagement and loyalty. When customers have a stress-free reach to all they want in one place, they’ll keep patronizing. In addition, having loyal and engaged customers leads to a sales drive and greater revenue.

– Communication and Consistency

A brand must communicate with its customers and hear and understand their thoughts. This interaction will help the brand understand the customers and render better services. Additionally, active communication and conversation promote engagement.

Omnichannel marketing aids brands in relaying consistent messaging across numerous marketing channels. Consistent communication serves as a guide to see your customers through the pre-purchase phases of awareness, consideration, and decision making.

– Seamless Customer Experience

Providing a hitch-free customer experience is the true beauty and uniqueness of omnichannel marketing. Integrating all the touchpoints in the relay of services accounts for an overall positive customer experience. The touchpoints cover SMS, Email, social media platforms, and experiences at physical locations.

Examples of Omnichannel Marketing

Through exploration of the examples, you will understand how integration is achieved. There are multiple channels, and integration doesn’t necessarily mean linking all channels of consumption together but rather two or more of them.

So, we will look at how different industries have successfully employed omnichannel marketing in their strategies. For example, a famous company in the transport industry, Uber, has an app that customers can use to book and regulate trips. In addition, the app is synced with the user’s contact so they can share information about their ride.

Uber also integrates the Uber eats touchpoints with the Uber app so customers can order meals in transit. In addition, customers can control their experience as they enjoy discounts, rate drivers, and text and call drivers using the app.

Still talking about food, customers can order meals online through the Starbucks reward app and pick it up physically. Customers can peruse the menu, pay with a customer card and receive push notifications. They could also earn free treats and rewards for patronage, which is an excellent example of physical experience integration.

The clothing brand Burberry has an Instagram checkout which simplifies internet shopping. Based on omnichannel research and analytics, the brand uses social media engagement to drive online and offline sales resulting in the B-series.

Target, the famous retail brand store, has a Mobile app that features the integration of Pinterest’s lens. With this, customers can take a picture of goods they like from Pinterest and see  & order similar products available at target.

Nike is another fabulous example. Their mobile app lets customers place reservations for in-store items and scan barcodes of products to find out more details.

These examples show how OM ensures the convenient purchase journey of customers wherever, whenever, and with whatever device.

Tips for a Perfect Omnichannel Strategy

As much as omnichannel marketing is a banger, a lack of proper analysis, strategizing, and implementation will produce substandard results. So, here are tips for a successful strategy.

  • Personalize your services and communication with consumers. Incorporate AI, AR, and VR technology in your interaction with customers.
  • Give your customers an unforgettable in-store experience.
  • Customer insight is important to meet the above, so you must collect customer data.
  • Digitize your brand. You can have a brand mobile app that integrates physical experience. You can also use other marketing strategies to engage and serve your customers at the touchpoints.
  • Ensure that all channels are fully optimized to give value to the customers. Leave no stone unturned in ensuring there are no dead ends.
  • Customers love attention and expect fast replies, so leverage AI chatbots on your social media channels.
  • Establish omnichannel guidelines that are in line with your brand’s guidelines.

Benefits of Omnichannel Marketing

Omnichannel marketing uses unified messaging to connect multiple business channels, thereby offering users/ customers a seamless experience. The effect of this is a smooth transition through the three stages of purchase (awareness, consideration, and decision making).

Let’s explore other benefits of omnichannel marketing.

  • Omnichannel marketing fosters customer retention by keeping them engaged even after making a sale.
  • Through Omnichannel marketing, businesses can easily access their customers’ data while gaining customer insight.
  • Omnichannel marketing boosts sales and inventory turnover by linking multiple channels via seamless integration.
  • It increases brand presence and visibility.
  • The holistic approach puts the customer first, thereby improving lifetime value.
  • It gives a reach to new customer segments and boosts operational efficiency.

There is no doubt that omnichannel marketing is a win-win. It personalizes a pleasurable experience for customers while leaving businesses with utmost satisfaction.

Conclusion

Beyond reasonable doubt, you can see that omnichannel marketing is profitable and worth investing in. Though it takes dedication and hard work to execute, it holds tremendous benefits for customers and brands alike. So, it would be best if you gave it a try. What do you think of this piece? Do you now understand omnichannel marketing better? Or do you have any questions? Please let us know in the comments below.

Enjoy This Article? You May Also Like:

Brand Storytelling: Boost Your Sales by Telling the Story Your Customer Wants

by

We’re conversant with the saying, “a picture is worth a thousand words.” This saying applies to a mental picture as well as a physical picture. With the power of words, you can frame a mental image of your brand that will be ingrained in consumers’ minds.

The process of building and fitting a mental picture of your brand is what brand storytelling pursues. And yes, it can skyrocket your sales. So let’s find out how.

Key Takeaways

According to a report, 80% of adults welcome the concept of brand storytelling. However, when telling a story, you must strike emotions that connect you to your target audience and make it memorable.

A well-written story should be authentic, passionate, and align consistently with your products. Crafting a story is not enough; you have to market it. Fortunately, there are many mediums for promoting your story, thereby driving sales.

What is Brand Storytelling

Brand storytelling is a profitable marketing technique and strategy used to captivate clients. The act focuses on telling alluring stories about the brand that is passionate enough to evoke emotion in the reader, thereby establishing a form of connection. These stories do not have to be centered around the product.

Brands can present the stories so that the customer is the key figure or image in the narrative while still highlighting the product. Brand storytelling tailors significant stories to suit the nature of your business model.

If you have a sports gear brand, your story could be about the thrill of scoring a goal and winning the match. A fashion brand could have a story about looking good. The idea behind brand Storytelling is to use stories to connect with people since they love to hear stories.

Through your stories, you can present the perfect identity for your brand, thus shaping the perception of your target audience.

What’s more?

Brand storytelling has the power to boost engagement and client loyalty. When the message in your story delivers content while subtly promoting your business, it’s a great conversion tool. While some may lose interest in the rudiments of direct marketing, a large percentage will buy immediately and more soon.

There are many ways to deliver your brand’s story, but you should craft a memorable story. Some may read and remember if a story is interesting or funny enough. However, the vast majority are likelier to remember a story delivered through audiovisuals.

Television or sponsored ads on social media are great ways to diffuse brand stories memorably. For example, you could passionately lead viewers and readers through the timeline of your business journey. Talk about your origin and foundation while employing the stories of customers for UGC.

Humanize your brand in the process and make it relatable such that it appeals to your audience and prospective clients. Your business will soar once you know how to leverage brand storytelling intriguingly.

How to Boost Your Sales Through Brand Storytelling

Interaction and communication with customers are pivotal to a brand’s success. People enjoy attention and conversation, so what better way is there to do so than brand storytelling? Surely, when you give customers your attention and valuable information via content marketing, they will reward you with cash.

Now, if you’re engaging in brand storytelling, you need to know how to do it right so your target audience opens their wallets. Your story should be distinctive, just setting you apart from other brands and competitors.

It should be capable of capturing attention, establishing a bond, and triggering action. Your story should encompass your history, motivations, goals, and solutions to problems.

Sharing your origin, goals, and motivations with the public gives people insight into your values, ideas, and direction. In addition, you can showcase your milestones and how much you’ve achieved in striving to attain a happy fan base. These will foster a deeper understanding of your brand.

…Even more

But in all this, your key focus should be to emphasize customer experience. Therefore, it isn’t just your perspective and feelings but that of your customers. Customer feedback is an excellent way of measuring their feelings about your brand.

Giving your customers a voice will catapult your storytelling experience. Trust is essential in capturing and turning your target audience into loyal customers. Having loyal patrons share stories of how your brand impacted them and provided solutions to their troubles increases trust.

Another important aspect of the narrative is personalization and humanity. Your story should be unique and relatable. Add a human feel to your brand so your customers can know that there is a listening ear, someone to reach out to.

In branding, you have to craft an amiable persona for your brand. Humanize your brand using your workers. Passionate behind the scene videos of your employees at work in problem-solving will relate an image of passion and reliability.

Show your audience that it’s not just about the business to you. This brand voice will convert many sales leads, and even those who don’t buy are highly likely to share your story.

Now that you’ve told a perfect story, your brand’s voice has to be heard and seen. If it doesn’t have a reach, the effort is wasted. So, this is where promotional marketing comes into play.

Employ the resources of multiple marketing mediums to share your brand’s story. Luckily, there are various marketing platforms at your disposal. 

You can promote your brand’s story through blogs, websites, social media, Television, etc. But, remember, it is only when multitudes have had a feel of the experience that brand storytelling is complete.

Conclusion

Brand storytelling is an effective method of content marketing. The perfect story is a two-way discourse that incorporates the experience of customers and the brand. Proper brand storytelling leads to trust, loyalty, and business sales advancement, so brands seeking success should indulge.

What are your thoughts on Brand Storytelling? Do you now understand the concept or want more clarification on an area? Please let us know your thoughts in the comments below.

Enjoy This Article? You May Also Like:

KNOWLEDGE CENTER

White Label Services


Love the service and looking to sell it to potential clients?

Let's Talk

Customized Plan


Looking to create a custom plan?

Schedule

Need More Help?


Have more questions about our process or plans?

Contact

PureInfluence.ai is a division of Pure Technology Inc.

25 Prospect Ave, Montclair NJ 07042

Telegram Envelope Phone-alt

Get Started

Services

PURE Brands

All Services