Archives for April 2022

Twitter Listening: The Ultimate Guide to Twitter Listening

Twitter Listening is, without a doubt, the most effective tool for any business-minded individual looking to analyze better and understand their customers. It is self-evident that social media is the most fertile market.

As a result, you must understand and monitor your customers’ needs; you must maximize your use of social media. This is what Twitter listening can help you with.

Key Takeaways

When combined with social media monitoring, you can use Twitter’s Listening feature to efficiently navigate and see yourself from your consumer’s perspective.

To use social listening on Twitter for brand development, you need to be familiar with listening tools, monitor and research relevant keywords, analyze results, and make necessary changes.

Twitter Listening Vs. Social Media Monitoring

Twitter listening is sometimes confused with Twitter monitoring. The two are similar concepts, but they differ in some ways. These strategies are effective on their own, but they work best when combined.

Social media monitoring allows you to find these conversations about your brand by using hashtags, brand mentions, trends, etc. In addition, these metrics will enable you to see events that have already happened.

Twitter’s listening process is a more strategic and analytical strategy that allows you to analyze your customers’ sentiments based on what they say. Once completed, you can use this analysis as a guide for your marketing and improvement strategies.

In addition, if you use this analysis correctly, you will gain insight into how to outdo and stay ahead of the competition.

Another distinction is that social media monitoring may necessitate waiting until an event has occurred. Only then will you be able to access the consumer’s thoughts by searching for keywords. On the other hand, Twitter Listening allows you to listen in on ongoing conversations about current and historical events.

Monitoring social media reveals the source of the issue. On the other hand, Twitter Listening will tell you why a problem exists and how to solve it via Twitter.

Becoming a Twitter Listener


Creating Twitter lists is the first step toward becoming a power listener on Twitter. Lists allow you to organize all relevant and knowledgeable groups, posts, and blogs, making your listening easier.

However, as you add more groups to the list, it will become more bloated and difficult to manage in the long run. But don’t worry; some apps will let you simultaneously navigate multiple timelines. In this regard, Tweetdeck social listeners are an ideal tool.

Being a twitter listener entails more than just hearing other people’s opinions. Moreover, listening to Twitter is a two-way street. It would be best if you were an extrovert yourself. Therefore, to elicit relevant information from your audience, you may need to initiate the conversation.

You only need a link invitation to the group to become a part of the Twitter spaces.  In most cases, no invitation is required. Nevertheless, most Twitter spaces are for the public audience, so you have to find the space and join.

Leveraging Twitter Listening to Boost your Brand

Taking your business to Twitter is the best financial decision you can make. The benefits are almost limitless. When creating the perfect brand image online, you don’t just focus on creating content.

Furthermore, since your audience is your foundation, you should be more concerned with their thoughts and opinions about your services. Without this, your content will be useless.

1. Utilize Listening Tools

Like any other tool, Twitter’s social listening tools make your entire operation easier. Many Twitter tools are available, so there is always an option for you.

Twitter tools were developed to make the search process easier. As a result, you can filter information based on date, author, language, poster and reactor demographics, et cetera. These tools include Youscan, Tweetdeck, Hootsuite, Warble Alerts, etc.

2. Get a Specified Demography

The first step in leveraging Twitter Listening for brand improvement is identifying your audience’s demographics. Once you determine their geographic location, your next move becomes more accessible. Also, you would be more conservative on the content you’ll be creating.

Regardless, grouping your audience based on demography doesn’t necessarily have to be done manually. You can use several social media listening tools to this effect.

However, you would need to expand the slope in the long run. So expansion is always a necessity as time goes by.

3. Monitor and Collect Data

After demography, the step that follows is the most important. It would help if you were on alert for all mentions of your brand and related keywords. Then, search for these keywords yourself.

Often, there is an active group expressing their sentiments about your services. Now, these expressions of ideas are what you are after. You will always get tons of results on any keyword you search for; that’s how active the Twitter space is.

Once the results pop up, grasp as much feedback and complaints as possible. You could drop a comment or two if you so desire. Moreover, social engagement with customers is key to maintaining their loyalty.

These keywords searches expose you to conversations between your audience (even potential audience). These conversations give you an insight into what’s working for the masses and what’s not. Furthermore, you also get an insight into what your competitors have as an advantage over you.

Furthermore, these conversations and keyword searches will likely expose you to a broad audience with whom you can develop a connection. When this happens, do not be quick to engage them and pressure them into patronizing you, you could lose them.

Instead, take your time. Employ your copywriting skills where necessary, convert them through careful coercion and watch them become avid patronizers.

4. Analyze and Act

You should note that there will always be criticisms no matter how efficiently you have tweaked your products or services. Use this to your advantage. Evaluate all the constructive critics (even the destructive ones too). Evaluate and assess your performance and make a mental note on how to level up.

Your avid Twitter social media monitoring will not only reveal your slacking areas to you, but it will also reveal that of your competitors. Also, use this to your advantage, and tweak your products, so you remain on top of the audience-preference chain.


Twitter Listening is by far the best invention from a marketer’s perspective. It gives you all you need to carefully evaluate your audience and potential audience. Twitter listening is an excellent way to start for anyone looking to expand their business.

What do you think about this article? Do you have any questions about Twitter listening? We’ll be happy to read your comments.

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Instagram Audit: Top Ten Steps to Performing an Effective Instagram Audit

Instagram is a trendy visual promotional platform that is engaging by nature. Therefore, businesses leverage Instagram as a social media platform to showcase their products. However, that’s just a scratch on the surface as the main reason for indulgence is meeting business goals.

There’s hardly ever a straight graph; the lines rise and fall. So it is Instagram engagements that explain why we need an Instagram audit. Instagram audit is an overall check on your business goals to determine your progress level and identify faults that enable you to re-strategize.

Key Takeaways

Suppose your Instagram business page experiences a decline in followers, loss of engagement, or slow progressiveness; you need to run an Instagram audit. It will determine the cause of the problem so you can know how to rectify it. With this, you’re able to get your account back on track.

You need to have your current goals and Key Performance Impacts as yardsticks for measurement. In the end, you can identify what sector of your page needs adjustment. An Instagram audit is the gateway to a successful social media brand.

What Does Instagram Audit Mean?

You can view an Instagram audit as a check that searches all books and crannies of your account to filter out issues. These issues could include fake followers, bad branding, unattractive visuals, unwholesome content, etc. From this list, you should be able to deduce that such problems will most likely lead to a decline or improper page growth.

You should run an Instagram audit often, even when everything looks rosy. Consider it a strategy checker; it’s essential to try out different strategies to discover the best. It’s a way of keeping tabs on your strategies and noting the most successful.

You should maintain the most efficient strategy for achieving your goals. However, as seasons change and tides turn, even the best strategies may lose their stance, thus requiring a minor tweak or replacement.

To run an Instagram audit, you’ll need an Instagram audit tool. Examples are Hype auditor, Iconosquare audit, Minter.io, social insider, webstagram, etc.

While most audits tools come with a price, there are Instagram audit-free tools. You should use Iconsquare or hype auditor Instagram for a free Instagram audit.

Ten Steps For a Successful Instagram Audit

Let’s study the ten ultimate steps to your own Instagram audit. You can apply these steps to either a personal or a business account.

1. Define Your Goal and KPIs

Your general business goals ought to align with your Instagram goals. Set KPIs to help you achieve them. These are the foundations of audit, as you shall use them to grade the other steps.

2. Check if Your Branding Aligns With Your Goals

Create a spectacular image for your brand. Assess what all aspects of your account portray. Your profile, bio, content, hashtags, caption, and post should align and bring progress to your goals.

3. Examine Your Overall Visuals

To know the power of visuals, look at Coca-Cola, Nike, and Cadbury- two iconic companies. They keyed into the power of visuals till it’s now a focal point of their fame. Coca-Cola & Nike focused on circulating their logo and Cadbury, its rich purple color.

4. Scrutinize Your Profile and Bio

Before users follow any brand, they always go through the profile and bio, so yours should make a statement. First, flaunt your company logo & summarize details of your business in a few words, then insert a link to your website.

Ensure that your website’s landing page is top-notch. It should also convey the same information as your Instagram and social media accounts. You can change your bio and use it to flaunt your achievements.

5. Examine Your Content

Invest in a good content marketing strategy for your posts and captions. For example, trademark your pictures, videos, and reels with high quality. Also, ensure that all your posts are relevant that fit your audience.

6. Check the Consistency of Your Posts and Captions

Your posts and captions should closely relate to your brand’s content; otherwise, your followers may lose interest. An excellent tip is ensuring your posts align with your business image.

Your captions should be reflective of your aims. Also, since Instagram is mainly a visual platform, your images should be of high quality, not subpar.

7. Go Over Your Hashtag Usage

Proper usage of hashtags equals spontaneous growth. Track the performance of your hashtags and identify similarities between trending ones.

Use this knowledge to create hashtags. Explore the various types of hashtags to get a perfect one. You can use about 15-20 hashtags on a post to gain exposure. However, stick to relatable hashtags.

8. Scrutinize the Interaction and Engagement

Great engagement is the master key to brand awareness which is what we all want. However, what do you do when your engagement starts seeping down the valley? Adding CTA’s to your stories and ads to your reels is a game-changer.

You should try following and engaging related accounts, replying to DMs, and comments. You should also follow your most engaged followers, start public conversations and gather UGC. Finally, for more brand awareness, try collaborating with influencers- it works all the time.

9. Get a Perfect Posting Schedule

This audit scheme delves a bit into analytics as it questions the timing of your posts. For example, do you post at the most suitable times for your target audience? Do the time of your posts align with their time zones? These are questions you can ask.

Generally, most Instagram users are active from 9 am -12 pm and 8 pm- 10 pm. However, you can use an Instagram audit tool to get the accurate active times of your target audience. You can then schedule your posts and release them at the correct times.

10. Uproot Fake Followers

While you want your followers to grow, you need active followers, not fake ones whose presence never counts. Furthermore, Instagram’s algorithm detests ghost followers. Therefore, this reduces the credibility of accounts linked to them. As such, it’s imperative that account owners perform Instagram follower audits.

There you have it, your ten easy steps to a successful follower audit.


Rather than guessing and second-guessing with trials and errors to identify the source of your problem, you could use an Instagram account audit. In ten easy steps, you can decipher the crooked paths in your business account. Many need followers, engagement, and massive ROI but lack the strength and agility to chase after them.

In ten easy peasy steps, you can get all that and more. You can also achieve all your goals either before the set time or on time. So, buckle up and learn the ten steps to breaking the shackles weighing down your Instagram business success.

Hope this piece was enlightening? If you‘d like to interact with us, feel free to use the comment box.

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Brand Partnership: How Brand Partnerships Can Help Your Business Grow Faster

Brand partnership refers to pairing your business with another one in the same niche. In business partnerships, the sole aim is to ensure that all brands lift each other. This is done by maximizing the most muscular foot of each brand and merging it with another.

The brand partnership does not only help your business grow; it helps it grow faster. So if you’re wondering how then stay put and read through; this article is for you.

Key Takeaways

Every co-partnership aims to ensure that all brands involved in the partnership grow. This growth is achieved by creating growth strategies, using each of the brand’s biggest strengths. However, for a brand partnership to work, you must ensure certain things are in place.

Nonetheless, the most important one is making sure that you’re partnering with a legal business. After this, you can begin building shortlists and drafting proposals. The role brand partnerships play in helping your business grow is that they give you visibility. Not just that, you also enjoy the privileges of diversification, rebranding, and making more considerable investments.

Benefits Of Brand Partnerships

Brand collaboration within two or more brands is for the sole aim of growth. But how does this work?

There are a lot of benefits of brand partnerships; they include:

Giving Your Business A Wider Audience Reach

When two brands come together and build a good brand partnership strategy, there is always a wider reach. Even when the strategy is not yet implemented, you can attract the other brands’ audiences.

This is one of the reasons why partnering with a brand with good public relations is necessary.

Creates A Social Buzz

Whenever there is a brand merging, it provides something for people to talk about. In addition, web traffic becomes bigger since blogs will now be all about your brand partnership.

Since social media is the most prominent world group, it gives your business a better reach.

Opportunity For Diversification

Diversification is one of the many benefits you enjoy to help your brand grow when doing a brand collaboration. Diversification refers to leaving your present niche to expand to related or unrelated niches.

When companies enter brand partnerships, they can decide to diversify and not lose money.

The logic here is:

  • Company A is a tech startup based on software development.
  • Company B is a brand focused on website developments and movie production.

When these two businesses reach a partnership agreement:

  • Company A can decide to add website management and development to their brand.
  • Company A will do this without losing customers because of the affluence of company B.

This is why it is always advisable to build a brand reputation before going into a partnership. Johnson & Johnson [NYSE: JNJ] is a brand partnership example that benefited from diversification.

Enhancement Of Brand Perception

A precious benefit of the brand partnership is that it helps to increase your brand reputation. Social reviews and customer complaints are what make and destroy businesses nowadays.

When you partner up with a mother company with good public perception, it’ll rub off on your business.

This is why people hire influencers to be brand ambassadors for their businesses. When a person respected by society speaks of your business, people must listen. So ensure you’re entering a brand partnership with a well-respected brand to enhance your business perception.

Furthermore, for your business to grow with the aid of brand partnership, there are a few things that you must first make sure of.

They include:

  • Ensure you’re not the biggest investor in any program that doesn’t have a clear ROI strategy.
  • Do not partner with a company or brand that has a bad reputation. (Fraud, bad reviews, e.t.c).
  • Ensure you speak to a professional about the partnership before fixing your business into it.
  • Make sure your brand partnership strategy does not cause more loss than profit.

How To Make Money From Brand Partnerships

Ensuring you’re earning money from your brand partnership makes you an intelligent business person. Moreover, making money from brand partnerships is not tricky.

That said, there are ten easy ways to ensure you’re not losing from your co-partnership. They include:

  1. Creating a system.
  2. Build organization and focus.
  3. Begin to push ads with influencers and marketing platforms.
  4. Refuse underpaid collaborations. Know your worth!
  5. Grow evergreen social media channels.
  6. Pitch out long-term co-partnerships.
  7. Bring in more tracks.
  8. Never run out of creative ideas. You could hire an innovative content team.
  9. Adapt to pro-negotiations.
  10. Begin to network your brand with PR agencies.

If you follow these ten regulations strictly, you can never end up on the losing side of your partnership. Nevertheless, ensure you see your business partners as opposition more than friends. If possible, draft out business proposals to potential clients using the big brand letter heading. This way, you get to maximize the opportunities of your brand partnership.

Before using these regulations, ensure you reach an agreement term with your partner company. This way, you’re not causing any trouble or breaching contracts that’ll tarnish your business image.

Also, try to make sure you’re a pro at business negotiations, or you can hire the services of an expert. This way, you’re never making unnecessary losses. 

Brand Partnership Examples

image Credit: Pexels

Today, many businesses and brands have gone into collaborations to help promote each other.

 A list of them includes:

  1. GoPro and Red Bull.
  2. Kanye and Adidas.
  3. Starbucks and Spotify.
  4. Apple and Mastercard.
  5. BMW and Louis Vuitton.
  6. Uber and Spotify.
  7. Casper and west elm.
  8. UNICEF and Target.
  9. Nike and Apple.
  10. Airbnb and Flipboard.

All these businesses mentioned above are top-rated yet successful with their co-partnerships. This is a result of their hard work and support for each other.


Brand partnership is one of the oldest cultures of business. It has been studied and understood that companies stand a chance to do better when they merge.

However, brand collaborations do not mean that individual brands no longer have power over their businesses. It also doesn’t mean that partners will split every profit from each company.

The best way to make business partnerships work for you is by seeking the services of professionals.

What do you think about this piece? Do you have any questions about brand partnership? Kindly drop a comment.

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Brand Reputation Management: How to Make the Most of the 3 Pillars of Brand Reputation Management.

Brand reputation management refers to a process of monitoring the way customers perceive your business. The managers ensure the business reputation is secure and try to understand the views and reviews of customers. These views and reviews help maintain the business reputation as the owners get to fix up where they’re lacking.

To do this effectively, experts have put specific tools to aid. These are referred to as the 3 Pillars of Brand Reputation Management. These three pillars have been the best brand reputation strategy builders.

Despite being relatively straightforward, not everyone understands how to implement these tools properly.

If you fall under this category of people, there’s no need to panic. This article carries a detailed explanation and all you need to know to help you implement these tools properly. So sit tight, and read through.

Key Takeaways

Brand reputation management is crucial for every business or brand. Our focus here is online brand reputation management and how to achieve sound control. The three pillars are; Listening data, Competitor data, and Review data.

However, all of these cannot do without a  well-planned and experimented strategy. The easiest way to create a system is by proper brand reputation monitoring. If you monitor the brand well, you can build out an outline before you know it.

What Is Brand Reputation Management?

In brand reputation management, a business sets out a team to maintain its name. Brand and reputation management does not have to be physical, as almost all business reviews are now online.

Furthermore, it is the job of the business reputation managers to ensure they take the complaints of the consumers, not just receive those complaints. Additionally, they are to try to build a strategy and work on them.

Nevertheless, when there is a failure to perform on bad reviews, the business reputation will drain. However, this is not bad news for the managers but for the entire brand and business.

The 3 Pillars of Brand Reputation Management

Business experts have put out three essential tools to help with brand and reputation management.

The three pillars of brand reputation management are:

1. Listening Data

Undoubtedly, social media is the world’s biggest focus group. Therefore, there is no other way to build a reputation around your business than with social media listening. With social listening services, marketers can connect to social conversations surrounding their brand and audience.

The logic here is: that the mentions you get from your audience are just batter. When you use social listening, you can make the entire cake. What social listening does for your business is:

  • Illuminate opportunities.
  • Chip in to conversations all over the world that surrounds your business niche. This way, you’re ensuring your business gets seen too.
  • You can use the listening tools to track spikes and dips in brand management. It’ll also help you understand why.

2. Competitor Data

Many marketers and brand owners have agreed that social data helps keep them ahead of the competition. Likewise, online brand reputation management by other brands keeps you in the sight of competition. 

How competitor data works is that you have to monitor the reputation reviews on the socials of your opposition. This way, you can study their strengths and weaknesses from the customers who have used their brand. Your brand reputation management skills will now play when you pick those reviews and compare them.

You should compare the good and bad of your brand and see if there is room for improvement. This way, you always get to be one step ahead.

The summarized idea here is: that your fundamental aim is the brand reputation monitoring of your opposing business.

3. Review Data

The effect of social media reviews on businesses can never be overemphasized. Reviews are opinions and experiences left by customers who have patronized your brand and worked with you.

When these reviews are always wrong, they’ll have a lousy turnaround effect on your brand.

One way to build review data is to simultaneously prepare a folder and move several reviews. This way, you can effectively render your brand reputation management services. What you’re doing here is replying to those reviews and trying to fix up the lacking areas.

5 Steps To Create Brand Reputation Management Strategy

Image Source: Pexels

After you have put the three pillars of brand reputation management into use, the next is to create a strategy. There is a powerful brand reputation strategy for every successful brand and reputation management.

However, to create this strategy, there are certain things you must do first. Here, we have highlighted five easy steps to help you with brand reputation management.

They are:

1. Assess Your Present Brand Reputation

Before you move on to build any strategy:

  • dig properly into your audience data.
  • Find the strength and the weaknesses of the business. This will help you understand what brand reputation strategy to move with.

Doing this might not be as straight-to-the-point as you think. Consumers have different ways of leaving reviews so you can start from the most popular websites.

Note: You should never underlook Google ratings as they are the most commonly seen reviews on the internet.

2. Fix In Stakeholders

Brand reputation management cannot be one person’s job. So try to get more hands when you’re done with your brand reputation monitoring/assessing.

Fix worthy people and ask for their services to help you build a proper brand reputation management strategy. This way, you have a more hands-on deck and more ideas in the book.

3. Try to Create a Monitoring Routine

Keeping up with customer reviews can not always be as easy as it was. However, if you create a monitoring routine, you have the upper hand in dealing with customer sentiments.

Your routine keeps you at rest from unnecessary panics when you know there is a plan.

4. Establish a Crisis-response Plan

Creating a crisis response plan will help the company when you experience unforeseen circumstances.

Crisis can come in different forms. It could be:

  • Customer criticism over products.
  • Product launch fails.
  • Employee/branch errors.
  • Global business crisis.

5. Jump On Opportunities For Improvement

Keep in mind: BRM shouldn’t only be about managing risks.

Try to use your business’s strengths to build another marketing and advertising strategy. Pick the best reviews from your consumers and focus on building on them and making them your most vital feet.


The effect of brand reputation management on a business cannot be overemphasized. However,  not everyone can quickly build a reputation management strategy. This is why the pillars of brand reputation management have been put in place. If you study, understand, and put them in place, your business will stay in the lead.

What do you think about this article? Do you think it can help you build a proper brand reputation strategy? Let’s hear your thoughts in the comments.

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