Archives for March 2022

Social Shopping: Instagram, Facebook, and other Social Shopping avenues

March 28, 2022 by Michael

Everyone loves to shop; lookout for new kinds of stuff and purchase them. However, some people might prefer to shop at the mall. Why not, though? Going to the mall allows you to wander about while picking things you love. But Social Shopping could also bring people a new experience when picking out new stuff.

One of the reasons people would love to shop at the mall is because they probably do not know what to buy. Going to the mall gives them a chance to choose. This experience is what social shopping platforms can potentially offer you.

Want to know more about social shopping? Or see how you can set up a shop on IG, Facebook, and other Social Shopping Apps? I have got you covered.

Key Takeaway

The fact of social commerce is not just about making sales and generating revenue. Although social media shops generate a lot of income, there are other aspects this strategy brings. Social apps with this strategy make sure that users can purchase products without leaving the site. Eventually, this event builds trust between the platforms, sellers, and buyers. So, it is a win-win situation for all parties.

What is Social Shopping?

This method of shopping has become a viral strategy. Social Shopping involves buying and selling digital and physical products via Facebook, Instagram, Tik Tok, and other platforms.

Social networks have created shops where users can promote and sell products. It also allows users to sell third-party products from other big companies and brands. With this feature, users can have a real-life shopping experience. That is because they can select different products from the catalog or shops.

There are various ways you can sell on social networks, but firstly, I will discuss how Facebook and Instagram shops work.

Instagram (IG) Shopping

Setting up an Instagram shop is possible for users with an IG business account. One fantastic attribute is that you can easily integrate this feature into your Facebook shop via the ‘Facebook Manager Page.’

Here is how Instagram shopping works; If you have a Facebook shop, it is easier to share shoppable content on your account. This content will appear on the news feed, where customers can click and purchase the products.

Also, you can create and set up an Instagram shop on your business profile. This feature allows you to sell products in many ways.

Marketers can share shoppable content and products on their business Instagram products.

Tagging the products in the videos, music, or pictures you share on stories will lead your customers to a shop.

People can directly purchase the products you tag without friction or navigating away from Instagram.

Alternatively, you create posts or ads of products you want to sell. Whichever way you choose to set up a shop on Instagram –there are many ways– selling products through this social network is an excellent experience.

Facebook Shopping

Facebook is another fantastic social shopping app. Since it is the parent app to Instagram, it is no surprise that they work similarly.

Before successfully shopping on Instagram, sometimes, you have to get some requirements on Facebook. However, Facebook has its setups, and it is something you must know.

Setting up a shop on this platform requires a Facebook page. But that is only the first step to the whole thing.

The most important aspect of this process is creating a shop. The few easy steps below will help you open a Facebook shop;

Go to the setting tabs on your Facebook
Select the Template and tabs option
Click on the edit button of your present Template
Select the ‘shopping’ option
Next, click on the ‘Shop’ tabs. You will be asked to fill in the details of your business. This information will carry what you sell, your location, and your payment system.
Click on the finish button. And your Facebook shop will be live.

With these few steps, you are set to receive customers to your shop. It is advisable to tag your products to your organic posts after setting up your shop.

So, the bottom line is that; Facebook and Instagram are the most common Social Shopping platforms. That may be because these Social Shopping apps are affiliated with each other. Also, most Facebook and Instagram users visit the app to get recommendations of products to buy.

However, other platforms play a huge role in social shopping today. And that is what we are going to discuss next.

Other Social Shopping Platforms

Setting up a shop on social media platforms does not stop at Facebook and IG. The emergence of Tik Tok has also made the platform a promising avenue for social shopping. Pinterest, Snapchat, or even Amazon live could be alternative platforms.

So, let’s briefly look at shopping on these social media platforms;

Tik Tok

Tik Tok has become the most visited site in 2022. That encourages a lot of shopping opportunities. Although they are other ways that generate revenue on the app, permission to set up a shop would be fascinating. But social shopping requires that you purchase a product without leaving the app. This feature is already functional in China and looking to spread to other countries.

Pinterest is another app that can give users social shopping insight. This App is very famous in America, but it is accessible globally. Many Pinterest users visit the site to look for product recommendations. Pinterest’s feature of Products pins has helped search for products.

If a user clicks on a product image, they will get suggestions for other similar products. Here users can easily purchase products they like.

Snapchat

Snapchat recently launched a store that is Shopify powered. This feature allows users to buy products from the app. Another fantastic part that comes with this app is; Users can take a photo of a product with their phones, and the app can tell them where to purchase the item online. Isn’t that great? Shopping becomes easy, Right?

So far, I have discussed some of the fascinating features of social shopping. This medium mostly shows why users can get the same experience when wandering about in a shopping mall.

You get the luxury of picking a product even when you do not know what to buy.

How Lucrative Is The Social Shopping Business?

Facebook and Instagram are the best platforms for setting up social shops. That is because 72% of Instagram users make shopping decisions from the app. On the other hand, 23% of Facebook and Pinterest users visit this app to get shopping inspiration. Although the numbers are pretty lower for Snapchat and Twitter, social media seems to be a huge market for many users.

The revenue generated on social shopping is estimated to be $474.8 billion. And this amount shows how profitable setting up a shop on a popular social platform could be; the gains would be high up there.

Final Thoughts

Social Shopping is fast growing into the mainstream. It has emerged from Facebook and Instagram to other platforms. The social commerce/shops feature in Tik Tok makes it another exciting social shopping platform.

Although Facebook and Instagram shops seem popular, other social shopping apps are also good social commerce platforms.

So, if you were looking for a social shopping insight, I hope this article has given you enough information.

Found this article helpful? Please share it with your friends and families

Enjoy This Article? You May Also Like:

AI Marketing: Top 10 AI Marketing Tools in 2022

March 21, 2022 by Michael

Digital marketing today takes shape in different forms. It has become a very vast marketing strategy for marketers. This workload has encouraged Artificial Intelligence (AI) in marketing. There are now many tools that help marketers solve numerous problems while saving time and cost. These AI marketing tools have become mainstream in marketing strategies in recent years.

AI in marketing can help marketers in different ways, including Email marketing, content creation, and automation.

We will discuss some of the best AI in digital marketing, their importance, and how marketers can use them.

Key Takeaway

Artificial Intelligence has not only brought value to marketing but also in other areas of the digital space. Companies and small businesses depend on AI for data that help them make vital decisions. AI has also proven to be a valuable tool for freelancers running individual businesses. This tool has brought value to many online business owners with its excellent performances. The guarantee of results is the reason AI software appeals to everyone.

What is an AI Marketing Tool?

AI marketing tools are software built to display intelligent execution. AI tools use data provided by an Artificial Intelligence program to make automated decisions. Although humans program the data, the tools complete these tasks without the help of humans.

AI technologies are helpful in digital marketing, content marketing, automation, email marketing, etc. This technology helps content marketing by providing practical tools to create, edit, and structure marketing content.

Digital marketing has also been made easier with Artificial intelligence. That is because AI advertising helps digital marketers run successful campaigns and scheduling.

These are some of the vital features of how AI works with marketing strategies. So, this software provides a way for anyone in the digital space. They help to complete tedious and complicated tasks.

Why Should I Use AI Marketing Tools?

Marketing for businesses today has become more competitive with access to sophisticated tools and software. One of the uses of AI software can help marketers anticipate their competitors. Aside from the fact that it saves cost, more work can be done in less time.

Content creation, competitive analysis, email automation, and other marketing strategies can be completed efficiently. You can optimize every piece of information that this tool offers. And AI tools provide valuable information. So, you are sure of making a good choice if you invest in any AI tool.

10 Best AI Marketing Tools You Should Use in 2022

AI tools are beneficial to different marketing strategies. Whether you need an AI in content marketing, digital marketing, email marketing, or any other marketing campaign, there is a tool for you.

This section will discuss some of the top AI tools for any marketing strategy you want to use.

These marketing tools include;

1. Phrasee

Phrasee is a practical artificial intelligence tool for creating great email copies, social media captions, and digital content. It generates artificial language learning systems that produce effective email subject lines, social media posts, etc.

This tool also makes almost accurate predictions of your audience’s favorite content and performs according to these results.

Social media marketers mostly use this tool to create excellent ad copies for Facebook, Instagram, and other social media platforms.

2. Personalize

Personalize is another artificial intelligence platform that assists marketers with email marketing. This tool uses real-time activities of the most interested users, allowing marketers to identify valuable subscribers.

Metrics such as click-through rates and time users spend on a site are what Personalize uses to provide helpful information.

With this data, you can identify your target and categorize them into a specific email series.

3. Seventh Sense

Seventh Sense works similar to Personalize in how they optimize subscribers’ behavior. But in this case, this tool gives you an insight into the best time to send emails. It also helps you suggest how frequently you should send emails.

The artificial intelligence of the Seventh sense generates data from when each of your contacts opens their emails. This information helps schedule emails with your contacts at an appropriate time.

A starting price of $64 per month can give you access to their excellent features.

4. SEMrush

With SEMrush, you have one of the most popular and effective content marketing tools. This platform can assist marketers in different ways, especially in SEO and Pay-per-clicks (PPC) campaigns.

SEMrush rush offers valuable data in the analysis of SEO, social media marketing campaigns, and PPC advertising. Marketers can track ranking keywords and other successful ads with SEMrush. It is also an excellent platform for marketers’ to perform competitive analysis to enhance their business growth.

Although it is very efficient, this tool goes for a whopping $119 for the monthly subscription.

5. Surfer SEO

Creating good content with the help of artificial intelligence is now a thing. Surfer SEO has proven to be a handy platform to optimize blog posts, create articles, and produce content outlines within a few minutes or even seconds.

The unique attribute of Surfer is its integration of SEO-optimized content. That means you can write articles using specific keywords.

6. Copipilot

ECommerce websites and other stores mainly use Copipilot. This software helps in integrating social media activities with Facebook messenger. With copipilot, you can chat with customers in real-time and handle orders and sales.

This tool makes it easy to integrate your ECommerce store with a messenger app. They also have a free 7-day trial, after which the cost is only $10 per month.

7. ChatFuel

If you are a marketer who runs campaigns often, this software would be valuable. Chatfuel can help you send automation via Facebook messengers.

If you are running an ad campaign and you get replies from customers, chatfuel automatically sends responses to customers.

Marketers can also use this software to answer FAQs from their customers automatically. The pricing of chatfuel starts at $15 per month.

8. LivePerson

LivePerson is another excellent tool for sending automation. You can connect this tool with Facebook, Instagram, Twitter, etc. With bots, Liveperson can maintain conversations with your customers in real-time.

One good aspect of this tool is monitoring the algorithms to make smarter decisions. This algorithm system would make the software more effective as it would get used to your workflow over time.

9. Grammarly

Grammarly has become a handy tool for content marketers. This tool helps to polish content and make them comprehensive. The Grammarly AI software handles the tone, style, and spelling of your content. This tool is also very efficient in correcting grammar errors, making our content look professional.

It has a free plan, but the Business and Premium packages offer better services. Grammarly premium access starts from $30 per month.

10. Acrolinx

Acrolinx is another AI software that works similarly to Grammarly. Content marketers can equally use Acrolinx to improve the quality of their content. With this tool, you can proofread your content to reach the brand’s metrics.

Like Grammarly, users can also set the tone, grammar, and style of the content.

What are the Advantages of AI Marketing Tools?

AI Marketing covers different marketing strategies and has come with excellent results. That shows the impact of AI in Marketing today. Below are some of the benefits of AI in digital marketing and other marketing strategies.

AI tools Automate emails, messages, and social media posts.
It also saves time and costs.
Boost marketers’ return on Investments (ROI)
AI also provides quality information and data to enhance different marketing strategies.

What do AI Marketing Tools Offer?

Artificial Intelligence software comes with some of the best features for various marketing strategies. Content marketers, digital marketers, or even social media marketers all get value from one AI tool or another. Here are some of the features marketers get from this software;

Content creation
Automated campaigns
Chatbots
Competitive Analysis
SEO and PPC analysis
Social media scheduling etc.

Are There Free AI Marketing Tools?

Most of these marketing tools come with monthly pricing. These prices may not be affordable to individuals or some startups. Although some of these tools come with a free trial, access to completely free AI tools might be challenging.

However, some of this software still gives access to free versions for users. Grammarly, Surfer SEO, Exod.ai are among some of these tools with free versions. But the premium packages are always much more effective.

Final Thoughts

AI in marketing has proven to be a game-changer. The use of Artificial Intelligence technology has made it easier for marketers.

In any marketing category, there is always a tool that makes work easier. The prices of some of the software might be a challenge, but the return on investment proves that AI is worth every penny.

So, I believe this article has given you all you need to know about AI marketing software.

Find this post helpful? Please share it with your friends and families.

Enjoy This Article? You May Also Like:

How Video Content Marketing Can Improve Your Seo In 2022

March 14, 2022 by Michael

SEO is a pain point for every business that leverages digital marketing to boost sales, traffic, and clicks. Over time, SEO trends evolve, and different strategies to improve SEO come to light. To stay relevant and have a competitive edge, you must constantly renew your SEO strategies. For 2022, we have discovered a new SEO trend, and the spotlight is on video content marketing.

You may be wondering how video marketing is “new” as it has always been in existence. Moreover, analysis has shown that the true potentials of video content marketing are yet to be explored, especially in enhancing SEO. Therefore, video content marketing is a great means of marketing and for improving SEO.

This article explores how you can use video marketing to improve SEO for your business in 2022. You will also find effective tips on social media video marketing and video content marketing tools you can leverage to boost your SEO.

Key Takeaway

Video content marketing is a great tool for improving SEO. Video content marketing helps businesses build and stay in touch with their audience/customers/clients. With the right video content marketing strategy, you can double your SEO rate, and your business can perform better digitally.

Video Content Marketing

Videos are rapidly becoming the top form of digital content format for businesses with a digital presence. From Facebook to Instagram, YouTube, and TikTok, businesses now use brand-related video content to make announcements, launch new products and services, and increase brand engagement in general.

Video marketing strategies have existed for a while. Still, the lack of effective strategies and tools and in-depth understanding of video content marketing reduced the potency of video content marketing. However, video content can help many businesses acquire and retain customers when used the right way. They can also build a stable and loyal community or customer base and consequently increase brand recognition.

Video content can help marketers generate more leads, and it is becoming a top marketing trend in 2022. Results from a recent survey have shown that people across the globe are watching more video content online than ever before, with the number of videos watched online almost doubling since 2018. The results also revealed that marketers feel more confident about the effectiveness of video content, as it has a huge influence over traffic, leads, sales, and audience understanding of brands.

With the steady rise of video marketing, it is a known fact that consumers will continue to use videos as far as their relationships and interactions with brands are concerned. This is why you must include video marketing in your SEO strategy to enjoy its numerous benefits.

Before exploring the different video content marketing tools and strategies for improving SEO, let’s look at the numerous benefits of video content marketing.

Benefits Of Video Content Marketing

Video marketing is a great way to imprint your brand in your audience’s mind. This is because it is easier to remember something watched than something read. With quality video content, your existing and new audience will be quick to remember your brand when they need related products or services.
Video marketing can improve your SEO. Think of branded videos as lead magnets. It is so effective that it can influence your audience to visit your website more than any other form of content. This means more traffic and conversion. Read on to find out the video content marketing strategies you can use to improve SEO.
Video content fulfills all the conditions of the perfect content in this fast-paced world we live in. Moreover, video content has a wider reach as it is available on all social platforms and accessible on the go.
Videos increase your brand awareness.
Video content has more chances of going viral. From the exponential growth of TikTok in just a few years since it launched, you can tell that this is true.

How To Improve Seo With Video Content Marketing In 2022

Now more than ever, many consumers are relying on videos to decide what to buy. As a result, Google is also launching new features to help users find what they need from video content. Some of these new features include:

Clip markup: With this, you can highlight the main points in your videos so your audience can skip to the important parts immediately.
Seek markup: On the other hand, this feature allows Google to understand how your URL structure works. It automatically allows the search engine to display the important parts of your video.

You can optimize your video content to improve your SEO with these new features. To do this, try the following;

Start by adding more videos to your pages. Web users spend over 88% more time on web pages with videos, so adding them to your content can help increase your website’s engagement, rankings, and traffic.
Use the new features described above appropriately and ensure they are keyword-rich. For example, using specific markups gives your page a higher chance of ranking high in relevant searches and increases interaction.
Use your videos to answer questions your target audience is asking and ensure you address important topic details.
Your videos should promote educational, value-rich, and entertaining content.

Above all, ensure your website is responsive, user-friendly, and fully optimized. Your video content won’t be as effective if your website takes minutes to load or if there are other glitches. On the other hand, an optimized website lays the perfect foundation for a good SEO strategy combined with video content marketing.

Conclusion

The importance of including video content marketing into your SEO strategy for 2022 cannot be overemphasized. When used the right way, video marketing will boost your SEO and help you make more sales through effective conversion.

Enjoy This Article? You May Also Like:

MEME MARKETING: HOW TO USE MEMES TO BOOST YOUR CAMPAIGNS

March 7, 2022 by Michael

Like the famous meme coin in the image above became a sensation in the cryptocurrency world, so has meme marketing made a grand exit into the world of digital marketing.

If anyone had said meme marketing would become a crucial digital marketing strategy about five years ago, no one would have believed it.

Memes were considered fads for the younger generation, but now, businesses can leverage them to boost their social media campaigns.

Meme marketing takes digital marketing to a whole new level, and we will be discussing that in this article.

You will also find successful meme marketing examples and meme marketing strategies.

Key Takeaway

Meme marketing is a new, creative, and fun strategy that can help you boost your brand’s social media campaign.

Memes are captivating, and they attract audiences of different kinds. With the right memes and effective strategy, you can exceed your marketing goals and take your brand’s campaign to new heights. It will also increase brand awareness and interactions.

Meme Marketing

Let’s briefly describe memes before we get into what meme marketing is.

On a general level, memes refer to ideas or jokes that go viral on the internet. They can come in any media format like GIFs, videos, and pictures. Memes like video content can go viral, and we have numerous examples of viral memes.

The ability of memes to go viral is why marketers are taking advantage of it and exploring all the great benefits of meme marketing.

Meme marketing involves the use of memes for brand marketing and promotion. This form of marketing is low-budget, fun, and relatable. Being relatable, your audience will find it easier to connect to your brand’s story. Subsequently, this will increase your brand’s engagement rate and ultimately boost your campaign.

The value of meme marketing goes beyond its viral ability. Some facts support how effective meme marketing can be. Here are some of them;

Over 50% of social media users share funny content, including memes.
About 55% of consumers between the age of 13-35 send memes weekly, and an estimated 30% send memes daily.
Almost half of the young adult population on social media platforms follow meme accounts.

Memes also have a higher reach when compared to conventional marketing graphics, and thus, they yield higher results in terms of engagement.

Need more proof about the efficacy of MM? Read on.

Benefits of Meme Marketing

Meme marketing has several benefits that will certainly impress you. They include;

Meme marketing is less expensive compared to other forms of marketing. There’s no need to come up with original content. Simply modify the meme to suit your brand, and it’s good to go. Lower costs and efforts.
Memes are relatable. Everyone sees a meme, and they can instantly relate to them. This is why memes are so popular. Your audience can relate to brand memes, making it easier for them to engage with your posts.
Memes attract new audiences. Memes are arguably the most shared content on social media. As a result, your existing audience will share your memes. This will attract a new audience and combine with other effective strategies. As a result, you can convert your new audience to loyal customers.
Memes trigger instant reactions.
Memes allow you to tell your brand’s story and identity.

Examples Of Meme Marketing

As mentioned earlier, there are numerous examples of popular memes brands have used for marketing. Below are some examples of meme marketing;

“How it started versus How it’s going?” If you didn’t come across this meme, you have been hiding under a rock. Individuals and businesses used this phrase to depict how far they have come. Some were hilarious, and some; inspiring.
The Bernie Sanders Meme. The internet will never forget Bernie Sanders’ outfit at President Joe Biden’s inauguration ceremony. An image of him trended for days as a meme, and businesses keyed in on it by editing his sentence and fitting it to suit their brand’s identity.
Kim Kardashian’s Outfit At The 2021 Met Gala. If there’s anything we love about the Met Gala, it’s the stunning outfits the stars wear. However, the famous Kim K’s outfit (all-black) against her half-sister, Kendall Jenner’s stunning and shiny dress, went on to trend as a meme. The meme was used to depict before and afters, positive and negative, and many more contexts.

Other meme marketing examples include the popular meme of superstar, Drake, rejecting something and another of him endorsing something else. Again, brands used this to promote their products and services.

How to Boost Your Campaign with Meme Marketing

Meme Marketing is all fun, but you need to integrate it into your digital marketing strategy the right way. Here are some tips that will guide you on using memes to boost your campaign.

Know your audience. Study your audience to know what they like and need from your brand. This way, you modify memes to address their pain points.
Keep it fun and relatable. People expect memes to be funny. So don’t use memes that are too serious, and ensure your memes are relatable.
Don’t use vulgar words. Avoid using insults or vulgar words. They can discourage your audience.
Select memes that suit your brand style. Not all memes are suitable for your brand.
Don’t use call-to-actions (CTAs) in your memes.
Use memes when they are viral. Memes are trendy, and people lose interest in them fast. So use your memes when they are trending.

If your brand is brainstorming meme ideas, think of your user persona. What are some challenges they deal with? How are they approaching those challenges?

You’ll probably find a humorous, meme-worthy answer.

Conclusion

The meme culture is making a wave in the digital marketing space, and if your campaigns aren’t effective enough, you should consider meme marketing to boost your campaigns and get better results.

Memes have been proven to have worked as marketing tools, and now is the time to get in on the action!

KNOWLEDGE CENTER

White Label Services

Customized Plan

Need More Help?

Get Started

Services

PURE Brands

All Services