Archives for January 2022

Top 10 Social Media Trends CMOs Must Know In 2022

January 24, 2022 by Michael

Social media is a fast-paced digital environment that is constantly evolving. In 2021, there were different trends and challenges, and many brands jumped right on them. It shouldn’t come as a surprise that there are new social media trends in 2022, and many businesses are taking advantage of them. As a Chief Marketing Officer (CMO) of a brand, you must know these trends to enhance your social media marketing strategies for 2022. CMOs are usually under a lot of pressure to deliver results. So we thought to compile these trends into a list of the top 10 social media trends in 2022. Every CMO out there should know to stay abreast with marketing trends.

Key Takeaway

Like it or not, social media is the future of marketing. As a CMO who wants your brand to remain relevant, you need to stay ahead of these trends and incorporate them into your marketing strategies for the business year. The trends listed in this article have been identified as the top social media trends for 2022. We believe every CMO should know them.

Top 10 Social Media Trends 2022

1. Advertising budgets:

Yes, social media advertising budgets are a thing. There has been an exponential increase in money spent on social media ads over the years. While you must spend within a limit, you must also consider your business goals for the year and how social media marketing will help you achieve them. Having a moderate and well-structured social media advertising budget will help your brand build a more robust and lasting relationship with customers and increase online sales. If you don’t have a budget for social media ads, now is the perfect time to set one.

2. Video Content:

TikTok and Instagram Reels took over the world of social media last year. Even YouTube came up with YouTube Shorts. As you must know, many videos went viral through these platforms. They even propelled some businesses and individuals to the limelight. 2022 is definitely the year for you to invest in video content that will speak to your audience and grab their attention. You can also go live and engage with your audience and customers/ clients in real-time.

3. Influencer Marketing:

One social media trend that can’t go out of style is influencing marketing. Collaborations on social media between businesses and influencers have always existed and continue to do so. However, there is a new trend in influencing marketing. Brands now prefer to work with influencers than with small audiences. This is because they have identified influencers whose values align with their brands and know that marketing is more effective.

4. In-app Shopping Capabilities:

Major social media platforms now have in-app shopping capabilities as long as your brand is eligible. This makes digital business easier as customers and clients can make transactions right from their social media accounts without going to the brand’s website or sending messages.

5. Authenticity:

It may sound ironic, but social media users say authenticity is important. People are starting to realize that the glamour of social media is usually fake, and they are leaning towards authentic brands who tell it like it is. Authenticity and transparency are now crucial tools for social media marketing. You should add original, fun, informative, value-rich, and educating content to your social media marketing strategy.

6. Stories:

Of course, social media platforms had to think of a way to make things more fun and engaging. They came up with stories! Snapchat may have pioneered the movement, but now, Instagram is the leading platform for stories. You can engage your audience, go live, do polls, and many more with them. You don’t have to send survey links to your customers anymore.

7. Performance Metrics:

Forget your brand’s follower count. You can actually track your progress on social media and focus on the metric that matters; revenue. Besides the number of likes, you can track the number of website clicks and how well people are actually talking about your brand through shares and saves. You can also use a social media analytics tool for in-depth analysis.

8. All-round Customer Acquisition:

The days of sticking to one social media platform are long gone. At least one person has 2-3 social media platforms they actively use. This means that your target audience is not on one major social media platform but is instead spread across different platforms. If your brand has been focusing on one platform, join the new 360 customer acquisition strategy trend.

9. Educational content:

If your brand’s social media platforms are all about promotional content, you may have noticed a decline in the level of engagement or even sales. The new trend for brands is achieving a thought-leader status in their industries, and to do this, they need to educate their audience. If your brand is a luxury fashion brand, you want people to think “Haute Couture” and think about your brand. That can only happen when you give people something tangible to think about. Educational content can come in different forms and is not restricted to infographics alone.

10. Security:

In 2021, cybercrimes, especially fraud and business scams, were rising. The more we adopt technology solutions, the more vulnerable we are to cyber-attacks. You need to adopt a solid security system for your social media platforms. Also, endure you have an active user-friendly website that can serve as a backup in the event of a virtual shutdown, as happened with Facebook in 2021.

Conclusion

If you are yet to tap into the trends listed above, it is not too late to do so. Combining these trends and integrating them into your marketing strategies will help drive sales and create more awareness. If 2021 was a year of ineffective marketing strategies, make 2022 different with strategic social media marketing.

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How to Use Instagram Insights

January 17, 2022 by Michael

Almost every firm has turned to social media in recent years, and sales and promotion are mostly dependent on organic traffic. Hence, the need for Instagram Insights. In addition, social media is a rich source of revenue. As a result, specific procedures must be done to ensure that all available opportunities are fully used.

If you’re new to Instagram analytics, some of the terminologies used in data analysis for marketing purposes may be confusing. Fortunately, this post will guide you through all the processes necessary to effectively maximize the prospects provided by Instagram insights.

Key Takeaway

The insight feature on Instagram is an analytic tool that shows the metric of an account. Data analysis is the most effective way of getting firsthand information on your viewers’ preferences, and an insight feature is an analytic tool that shows the metric of an account.

Other Instagram analytics tools exist, but Instagram insight is the most popular. However, you must be a business or corporate account user to access Instagram insights. The insight tab contains three tabs; Activity, Content, and Audience.

Instagram Insights and Instagram Marketing

Instagram has a whopping 1 billion active users at the time of writing this post, and the numbers appear to be climbing by the day. With such a large readership, Instagram is unquestionably one of the top platforms for finding clients.

However, you should keep in mind that the Instagram market is fiercely competitive. Therefore, you’ll need to use all available tactics to keep your customers’ attention to stay on top of the food chain. Otherwise, they’ll be drawn away by more interesting content.

So, what is Instagram insights? Instagram insight is basically an analytic tool for tracking your account progress. It shows data on your content as well as your followers’ demographics and actions.

As a marketer, you must know when, where, and how to engage your audience most effectively. Due to this, insights have become very helpful. Instagram insights are, without question, the most effective marketing tool. As a result, it keeps you up to date on your performance. Moreover, it literally informs you how many people like what you’re doing.

Data analysis based on these insights reveals which of your pieces of content elicits the most responses from your audience. Furthermore, with this information, you will be able to comprehend your viewers’ interests. Also, you’ll be able to choose which angles to improve on to provide the audience with exactly what they desire.

Instagram analytics serves one primary goal: to aid content promotion on Instagram. In the long run, you should also take the Instagram algorithm into account. In addition, Instagram can boost or mar your visibility. However, it is handy only when you’ve learned what works best for your audience.

More interesting content will almost certainly result in more clicks. Also, the more hits you get, the wider your audience will be expanded by the Instagram algorithm. Besides, every company benefits from a larger audience.

How to Access Instagram Insights

Only business accounts can view Instagram insights. Regardless, you can take a few simple steps to convert an existing personal account to a corporate account. To do this;

Go to Instagram and sign in.
Go to the page where you can customize your settings.
Select ‘Account’ from the drop-down menu.
Click the ‘Switch to Professional account’ button.
Click ‘Done’ after choosing a category.

Afterward, it’s also a good idea to link your Facebook business page to your Instagram account. This way, your potential clients will be able to view both of your timelines in this manner.

How can you view your account’s insight now that you’ve engaged the Insight feature? You just need to;

Go to the dashboard for your profile.
Select the Insight tab from the drop-down menu.

However, you’re not going to obtain this information straight away. It should take at least seven days for the compilation to be completed and made available. Also, note that you would not get insights on posts you made before activating the insight feature.

Exploring the Insight Tab

The Instagram Insights tab is divided into three, each of which is divided into subtabs. These tabs contain various data that will provide you with a general overview of your account’s performance. The main purpose of these tabs is to keep track of your Instagram engagement on Instagram. The following tabs are briefly explained below:

Activity:

Under the insight tab, the activity subtab appears first. This data estimation reveals the engagement rate on your timeline over the last seven days. It also includes a full breakdown of how many times other people have viewed your timeline.

In addition, there’s the number of likes you’ve received and the number of comments left on your posts. You can also see the number of individuals who have emailed you using your email link.

The activity tab is split into two sections: discovery and interaction. On your timeline, Interaction keeps track of how many activities occurred. On the other side, discovery is in charge of exhibiting the performance of your content. It indicates the number of individuals who find it engaging and worthwhile.

Content:

The Content tab follows the Activity tab. It gives you additional information about each post you make. It is organized by three tabs: story, speed, and promotion. The speed tab displays your feed’s data over the past two years. Also, you can break down the data into the number of reaches, followers, saves, and shares, among other things.

The story subtab reveals the performance of all movies and photographs posted on your story in recent times. On the other hand, the promotion page displays the results of all of your paid posts and promotions.

Audience:

This tab examines your audience and their patterns of behavior. It provides you with all the information you’ll need to increase your Instagram engagement. Also, it provides you with all the information you need to increase your Instagram engagement. For example, it displays the location, age, gender, and active period of your viewers, as well as a study of your recent follower increase.

With all of the knowledge in this area, you’ll know exactly what to publish on Instagram and when to post it to get the most engagement.

Conclusion

Social media has evolved into a marketplace, and to compete, strong marketing abilities are essential, just as they are in any other market. Instagram is the second most popular social media platform after Facebook, and it has provided enhanced tools for all traders to make sales efficiently.

Instagram insights have greatly improved all marketing strategies. In addition, It has aided several brands worldwide in expanding their consumer base and generating significant revenues.

This post delved into Instagram insights, what they are, and how to get the most out of them. If you have any questions, kindly leave a comment below.

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How Experiential Branding Can Boost Your Business Growth in 2022

January 10, 2022 by Michael

Experiential branding imprints your capabilities in the minds of your customers and provides them with compelling reasons to buy from you. It is how your customers will perceive your uniqueness and distinguish you from your competitors.

The need for branding has become a requirement due to the harsh nature of competition in numerous industries. In addition, how consumers react to your services is determined by the character of your brand.

Key Takeaways

All of your activities should always evolve around marketing your brand. To market effectively, you must establish a strong relationship with your target audience. This and more is what branding does for you.

Branding has a wide range of applications and benefits. The good news is that you may either hire professional aid or manage your own brand. Nevertheless, try to choose the most strategic technique for attracting an audience.

Taking Your Business to Another Level

Before you open your doors to the public, be sure your credibility is established. Hence, confirm that your brand is capable of delivering on all of its promises. Unfortunately, overselling is a common blunder made by most businesses. They make exorbitant claims to outperform the competition, and this never works out well.

Every successful firm relies on its ability to comprehend the minds of its customers. Therefore, if your audience cannot relate to your product, you will never make a single sale. It doesn’t even matter how awesome your products may be.

That said, the major goal of experiential branding is to create customer engagement through actual experience. It involves using tools, processes, and tactics to create mind connections and emotional attachment in the senses of one’s consumers.

Imprinting a memorable experience in the minds of your customers will get you a wider audience. Moreover, when these customers are satisfied, they would surely give it to everyone they know. In addition, they might even give you a full review on their social media. Therefore, since everyone likes a ‘tested and trusted’ product, you’ll certainly be getting new clicks.

What’s More?

Once you’ve achieved a steady balance as an entrepreneur, your next quest will be to find effective ways to expand your brand. You must be willing to try new tactics and investigate new options to take your business to the next level.

Furthermore, you must always concentrate primarily on customer service and communicate with customers on their terms. Also, you should request consumer feedback; this will assist you in evaluating your overall performance. In addition, it would show you the angles you should work on. You’d be surprised how useful these reviews may be.

Finally, you should never underestimate the power of social media. Establishing the strongest possible connection with your customers may necessitate a more human touch. Fortunately, social media offers tremendous potential to find new customers.

Best Marketing Strategies

The importance of marketing in business expansion cannot be overstated. You’ll need a forward-thinking attitude and powerful strategies to effectively expand your firm. However, rather than a diverse audience, you should have a target audience for these methods to have the biggest impact. Consider who your target market is and how your product might affect them. That said, here are a few techniques for ensuring your company’s growth:

Setting realistic goals:

Goals keep you focused and motivated. Before starting a business, be sure you set goals that you can achieve in a reasonable amount of time. These objectives can be long or short-term. In either case, make sure they are specific and not vague.

Therefore, don’t just put down, “I will boost sales,” but rather, “I will raise sales by 30% before the second quota of 2022.” That’s a reasonable target.

Next, review these objectives with your staff to contribute meaningfully. After all, they have a part to play in the expansion. The next step would be to be fiercely devoted after you’ve set your goals. Stay concentrated and goal-oriented, and you’ll be proud of your accomplishments at the end of the time limit.

Good Offline Marketing skills:

This is when the power of experiential branding comes into play. Consumers are compelled by this strategy’s utilization of real-life engagement. Customers will create a sense of loyalty to you if you engage with them on a personal level.

Observe Competitors:

Observing your competitors’ performance can help you assess your own. Take note of their successful strategies, evaluate them, and rebrand your company accordingly.

In addition, examine their weak points and use this information to strengthen your own. You should also take notes on what they’ve done wrong. However, you must never sink to slandering or defamation to beat the competition.

Identify with your consumers:

Understanding your clients’ requirements and goals is critical because they are the foundation of your entire organization. With this, you’ll be able to serve them better and more quickly.

In addition, thoroughly investigate all required variables (who, what, where, and when). This can greatly assist you in determining who your consumers are, what they enjoy, and how much they are willing to pay for your product. This way, you would know how to modify your products to suit their preference and budget.

Use Promoters:

Influencers are the right people to help spread out word for you. They have a massive audience that listens to and trusts their judgment. You might be able to persuade one of these influencers to run an ad for you and, if possible, become your brand ambassador.

However, ensure that your products are of good quality. Otherwise, when these influencers’ admirers rush to you, they will not return if the promised quality is not delivered.

Benefits of Experiential Branding: How Does It Boost Your Business?

Experiential branding is undoubtedly the most successful strategy for taking your company to the next level. It draws in and connects you with your clients more deeply than any other form of marketing.

That said, here are some of the outcomes of using this strategy:

Customer retention:

Appealing to your consumers’ emotions allows you to instill a strong sense of patriotism in them. When a customer becomes loyal, you’ll undoubtedly be their first choice for any of the services you provide.

Product differentiation:

Branding makes you stand out from the rest of the crowd. It gives you a distinct identity that makes you easily identifiable.

Increased promotion:

A well-known brand speaks for itself. Besides, customers who are happy with their purchases are great marketers who promote your business. These clients will provide testimonials to help you gain the attention you deserve.

Since everyone prefers to buy from a reputable source, this recognition gives you an advantage over the competitors.

Expansion:

Once you’ve established a relationship with your customers through your present product, you can introduce them to other products. Afterward, they will not hesitate to try out your new idea because they have faith in your previous records.

Conclusion

Without question, experiential branding is a very powerful way to take your company to the next level. You may need to have one-on-one contact with your customers to really win them over.

As an entrepreneur, you’re probably always looking for new ways to improve your company’s efficiency. Please contact us via the comment area below if you have any questions.

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GEO-TARGETING FACEBOOK ADS: HOW TV DRIVE MASSIVE TRAFFIC TO YOUR BUSINESS WITH GEO-TARGETING FACEBOOK ADS

Geo-Targeting Facebook Ads: How To Drive Massive Traffic to Your Business with Geo-Targeting Facebook Ads

January 3, 2022 by Michael

Facebook ads are essential in using the social media platform as a tool for marketing, driving traffic, and sales. Geo-targeting Facebook ads restrict your ad audience to a specific geographic area of your choice. This article explores how geotargeting can help your business maximize the efficiency of Facebook ads. It also enables you to figure out if geo-targeting is right for you.

Key Takeaway

Facebook ads can become more effective with geo-targeting – focusing your ads on an audience in a specific geographic location. You can identify the country, region, or city where most of your target audience or high-value clients reside and focus your ads in these places.

These geo-targeted ads are also known as local awareness ads, and they can help you find high-value customers. Geo-targeting Facebook ads can drive up the cost of your marketing campaign but combined with the right strategies, it is an excellent tool for driving traffic and sales.

What Is Geo-Targeting?

Geo-targeting is a form of marketing strategy that uses geographical locations obtained from users’ IP addresses. This means these users domiciled in that specific location will get city-specific ads. Geo-targeting can help you acquire the right customers that need your products or services and are actually willing to pay for them. Geo-targeting works on most social media platforms like Facebook and Instagram. It is also an integral feature of Google ads.

It is a great way to maximize your ad budget and the buying intent of your audience. Furthermore, it saves you the stress of setting broad parameters for your Facebook ads. Pushing your brand to people who have no social behaviors helps determine if they are good potential customers. Geo-targeting your Facebook ads narrows your parameters so that it is not too narrow but just right.

Facebook has almost 3 billion users, making it a powerful advertising platform. However, the large audience is so much that you can’t possibly sell to all of them simultaneously, especially if you run a local business. Regardless of the business size and reach, it is crucial to pinpoint the epicenter where most of your potential high-value customers reside. The reason is that there are markets your business does better in than others. Spending all that money on marketing ads and not seeing the desired results would be a waste.

The more targeted your ads are, the more you will learn about your customers. Geo-targeting makes you informed about the areas where your ads get the most interactions. You will also gain insight into the type of people interacting with your ads and many more.

Facebook geo-targeting will also track the performance of your ads. Suppose it detects that your ads are performing the best in specific locations. In that case, it will divert your budget to allow you to serve more ads in those locations.

Who Should Use Geo-Targeting?

Some marketing experts say geo-targeting isn’t for all kinds of business. While this may be true, geo-targeting can work for any business with the right strategies. Nonetheless, geo-targeting ads might give you satisfying results:

If you want your deals to be seen near your retail locations (for physical businesses)
You wish to run different neighborhood-specific product offers
You would like to personalize your messages based on user location
Or if you want to reach out to customers who are currently shopping at a competitor’s store
You want to reach out to people who will be at a specific event
If you are running a special promotion for your physical business that would require people to walk in
You are a newcomer in the city, and you want to reach out to people who need your products or services

How To Geo-Target On Facebook

It is a pretty straight-forward process where all you need to do is;

Open Ads Manager on your Facebook Business account
Select Ad Set
Select Audience

You can also browse in Ads Manager to make your desired selection from a drop-down menu of countries and specific areas.

Pros Of Geo-Targeting

You have a pretty strong idea of how great geo-targeting can be as a marketing tool, and here are more of its advantages;

Competition is an integral part of any business. It is common for competitors to monitor one another on social media platforms. However, with geo-targeting, you can hide ads from your competitors depending on how intense the competition is. How? By using IP exclusion and geo-targeting (as long as you can identify the IP addresses of your competitors).
Through geo-targeting, your business will gain more visibility and relevance locally. If you own a local business, that is the goal.

Cons Of Geo-Targeting

Geo-targeting is not without its shortcomings, and here are some of them;

You can have unoptimized ads if your geo-target has a similar or exact name with another location. To avoid wasted ad spend, exclude the areas you don’t want and make sure you add the moment you wish to correct.
Suppose you own a business with different locations that are close together. In that case, geo-targeting ads may cause these locations to compete against themselves. It is better to separate by product type or services in place of location.

Conclusion

If you are yet to take advantage of localized ads, it is not too late to do so. Geo-targeting Facebook ads is a great way to precisely target your desired audience and ensure that a large audience sees your ads. You will also be ensuring that your campaign budget is maximized.

It is important to know how geo-targeting Facebook ads will benefit you. You can exclude specific areas and run local awareness campaigns using location-specific keywords. You can also create a custom target list for your ads by importing your customer data. As long as you can find the right marketing strategies to combine with geo-targeting, your Facebook ads should convert.

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